E-commerce platforms invest billions of yuan in subsidies to support the Shanghai Tourism Festival, covering popular scenic spots such as Shanghai Disneyland
The 34th Shanghai Tourism Festival will open on September 16th. The reporter learned that this year, e-commerce platforms such as Meituan and Dianping will continue to participate in the most influential tourism festival in the country, helping to boost the trend of cultural and tourism consumption. During the Shanghai Tourism Festival, Meituan will provide subsidies worth 1.5 billion yuan in various ways, such as activities, cash, and flow, covering the whole scene of "food, accommodation, travel, shopping, and entertainment", including scenic spot tickets, catering, food, entertainment, shopping, hotel accommodation, and other tens of thousands of businesses.
During the tourism festival, Meituan tickets will launch a large-scale promotion for scenic spot tickets for consumers nationwide. Pre sold tickets will be available for purchase in advance, with a discount of 30%, and can be refunded at any time or after expiration. You can also receive a travel pre booking red envelope of 66 yuan, covering popular scenic spots such as Shanghai Disneyland, Maya Water Park, and Shanghai Wildlife Park.
In terms of accommodation, on the eve of the opening of this year's Shanghai Tourism Festival, the 2023 Dianping Must Stay Awards Ceremony was held in Lujiazui, Pudong, to warm up and promote the tourism festival. In the 2023 Dianping Must Stay List, Shanghai has a total of 67 hotels on the list, of which 23 hotels have been on the list for 4 consecutive times, ranking first among all cities.
In terms of catering consumption, Meituan and Dianping have teamed up with influential high-quality brand merchants to provide millions of yuan in preferential subsidies, creating a hot tourism festival consumption atmosphere. In addition, Meituan Waimai has launched a series of exclusive themed activities for Shanghai citizens.
![E-commerce platforms invest billions of yuan in subsidies to support the Shanghai Tourism Festival, covering popular scenic spots such as Shanghai Disneyland](https://a5qu.com/upload/images/17c5548eb70066c838c6709429639ece.jpeg)
In terms of shopping, Meituan Waimai launched the "Shanghai Super Province Good Goods Festival" in September, distributing over 30 million yuan of supermarket department store consumption vouchers, covering high-quality merchants throughout the city, and subsidizing supermarket department store consumption for citizens. During the event, search for "Super Province Good Goods Festival" to enter the main venue.
The Chenghuang Temple of Shanghai has been listed in the list of must play in 2023. The scenery at night is pleasant and tourists come in an endless stream.
The release of various high-quality rankings is an important measure for e-commerce platforms to support the Shanghai Tourism Festival. In this year's Dianping series of rankings, a total of 141 catering merchants in Shanghai have made it to the Dianping must eat list, making it the city with the highest number of restaurants on the national list. The Jing'an Temple commercial district, Huaihai Road commercial district, and Xuhui Conservatory of Music commercial district in Shanghai are among the top ten restaurants on the national list. A total of 366 Shanghai branded merchants have made it to the Meituan Waimai Must Point List, ranking first in the country in terms of quantity. A total of 39 entertainment destinations have made it to the must play list, with Shanghai being one of the cities with the highest number of destinations on the list.
Data shows that this summer, Shanghai's consumption sectors highly related to tourism, such as hotels, scenic spots, catering, and leisure entertainment, have shown a strong recovery trend. The leisure and entertainment order volume on the Meituan platform increased by 172% year-on-year, while the ticket order volume for tourist attractions increased by 147% year-on-year. Instant retail has become a new force in expanding tourism consumption, and the Meituan flash purchase order volume for daily necessities in Shanghai department stores increased by 87% year-on-year.
![E-commerce platforms invest billions of yuan in subsidies to support the Shanghai Tourism Festival, covering popular scenic spots such as Shanghai Disneyland](https://a5qu.com/upload/images/bbc29cad149c037bf6f8c6a8b0b0673a.jpg)