The first batch of over 400 original products made their debut, and the Beijing Pinggu Russian Import Commodity Museum opened
2023 is the tenth anniversary of China's proposal to jointly build the "the Belt and Road". Pinggu District of Beijing actively integrated into this major strategy and successfully launched the China Europe freight train from Beijing to Russia in March this year, opening up a fast and efficient new international trade channel for the capital. Today, the Beijing Pinggu Russian Import Commodity Museum opened and held a brief and enthusiastic opening ceremony.
The Russian Import Goods Museum is located near Jinhai Lake, the largest comprehensive water leisure and entertainment venue in Beijing, adjacent to the main venue of the World Leisure Congress. The exhibition hall has a construction area of nearly 2000 square meters and is divided into three major areas: product exhibition and sales, guest live streaming, and interactive experience.
Among them, the product exhibition and sales area gathers over 400 types of products from Russia, including ten major categories such as beverages, leisure food, and daily necessities, allowing consumers to enjoy Russia's unique products without leaving the country; The reception live broadcast area can meet the needs of business reception, and at the same time, expand the online marketing model of Russian imported goods through live streaming sales, exhibition displays, and other forms; The interactive experience area is equipped with a Russian style kitchen and a children's handicraft area, where consumers can personally make simple meals and handicrafts with Russian characteristics. The entire venue highlights the three functions of display, experience and exchange, integrates the dual operation mode of "online+offline", leads consumers to experience Russian customs "at zero distance", strives to become a display window and exchange platform for capital citizens to understand Russian culture and purchase Russian goods, and becomes a new fulcrum for Beijing to participate in the joint construction of the "the Belt and Road".
Gathering over 400 types of products from Russia, including ten major categories of beverages, snacks, and daily necessities.
At the scene, the reporter saw a girl from Russia wearing traditional ethnic clothing with a smile on her face, holding flowers and food, standing on both sides of the entrance. A Russian young man played cheerful Russian music on the Russian organ, and several Russian girls danced while inviting multiple citizens to participate. Entering the exhibition hall, there is a wide variety of Russian original products such as dolls, large bars, sausages, flour, honey, chocolate, whiskey, coffee, cereal, milk powder, edible salt, vegetable oil, etc. There are a large number of citizens carefully selecting in front of each booth.
At the opening ceremony, Russian youth performed ethnic dances.
According to the relevant leaders of Mafang Town in Pinggu District, Mafang Town is located in the southwest of Pinggu District and is the town closest to the urban area of Beijing. As a central town established by Beijing, it has developed into one of the key logistics bases in the capital, with port and bonded functions. Pinggu Port is located in Mafang Logistics Park. This time, Mafang related enterprises cooperated with the Russian Export Center and relevant Russian enterprises to establish and open the Beijing Pinggu Russian Import Commodity Museum, making Mafang a new starting point for Beijing to integrate into the joint construction of the "the Belt and Road". The venue relies on the return shipment of the China Europe freight train to comprehensively showcase original food, beverages, and other goods and services from Russia, creating a gathering place for Russian goods with "high appearance" and "good taste".
In recent years, Pinggu District has scientifically anchored its goals and tasks, and has embarked on a high-quality development path of high agricultural technology, large logistics flow, and new leisure fashion. Since the beginning of this year, Pinggu District has opened the "China Europe Railway" between Beijing and Russia, successfully hosting the Pinggu Consumption Season Russia Special Session, which has stimulated new vitality in consumption.
"The opening and operation of the Russian Import Commodity Museum can better meet the diversified and international consumption needs of the capital citizens, expand the supply of high-quality goods in Russia, and optimize the consumption environment." Tang Chaohui, member of the Standing Committee of the CPC Pinggu District Committee and deputy head of Pinggu District, said that in the next step, Pinggu District will take the opening of the Russian Import Commodity Museum as a new starting point, continue to deepen economic and trade cooperation with the "the Belt and Road" partners, stimulate bilateral and multilateral economic and trade potential, promote foreign trade to become hot and hot, and show the prosperity of "business travel on the way, shipping to the sea". At the same time, we plan to hold a series of rich and unique cultural activities such as Russian concerts, art exhibitions, and international sports events, allowing the general public to experience the Russian culture firsthand, appreciate the splendor and passion brought by the cultural exchange and integration between China and Russia, and write a magnificent chapter of the times of "mutual learning of civilizations and mutual understanding of people's hearts".
