It will be used for the first time in Shanghai. What kind of font can represent Shanghai? November this year
What kind of font can represent Shanghai? On May 30, the national humanities and arts project "ARTSHANGHAI" launched the "Shanghai Urban Culture and Font" exploration plan at One Bund Source, Shanghai.
According to reports, the "ARTSHANGHAI Shanghai Urban Culture and Fonts" exploration project brings together experts, designers and publishers who have been deeply involved in the fields of fonts, publishing and printing for many years in China, and combines collections with deep material collections or academic practices in the field of Shanghai urban culture. , researchers, and appreciators will work together to create an Art Deco style Chinese and Western font that pays homage to the city spirit of Shanghai.
2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France. This exploration plan takes the opportunity of the Sino-French cultural exchange exhibition "A Tale of Two Cities: Two Sides of Modernity" to trace the origins of "Decorative Art", an aesthetic that emerged in Paris in the 1920s and shaped the urban landscape of Shanghai in the 1920s and 1930s. Origin, explore and discover the relationship between "font" and the historical origin, cultural context, life scenes and spiritual meaning of a city.
Shanghai in the 1930s was the beginning of China's modern cities. The English "Modern" got its transliteration in Shanghai - "Modern".
At that time, Shanghai became the place where China’s modern publishing industry was nurtured. At that time, China's five largest and most important bookstores were all concentrated in Shanghai. Shanghai had the country's most important publishing houses, the most advanced printing equipment and the most complete distribution network, and brought together creative, publishing, and publishing companies with pioneering thinking and practical capabilities. Printing and distribution talent. Pictorial, the earliest magazine in China, was born in Shanghai. Font design also flourished during this period. It was used in different urban public life interfaces such as advertising posters, street signs and store signs, product packaging, movies, books and periodicals, etc., showing the power and beauty of words, connecting people's understanding of this "new world". know.
"Today, the modern Chinese language we use has been born for a hundred years, and the 'Decorative Art' that shaped the source of Shanghai's urban aesthetics has also been born for a hundred years. Shanghai needs unique decorative fonts that are more in line with the aesthetics of the times and the urban temperament." Project planner Yang Linqing said, "We have two teams working together, including an academic team that studies Shanghai's urban history and culture and an artistic team that designs fonts. The new fonts are not only a look back at history, but also a reflection of the present and the future. Looking forward. This is an Art Deco style Chinese and Western font that truly pays tribute to the spirit of Shanghai.”
The SHANGHAI ART DECO furniture collection from artist Ding Yi will become the main thread in the chapters related to Shanghai's Art Deco style in "A Tale of Two Cities: Modern Two Sides" to be opened in November. It will also become the main theme of this "Shanghai City and Font” is an important physical research object in the exploration project. Provided by Ding Yi Studio, Photography: Wang Wenlong
"ARTSHANGHAI Shanghai Urban Culture and Font Exploration Plan" will inherit Shanghai's unique modern quality of integrating Chinese and Western fonts by using both Chinese and Western fonts. It was announced at the press conference that this font achievement will be used for the first time in November 2024 in the exhibition "A Tale of Two Cities: Modern Double Sided" held at One Bund, Shanghai, and plans to complete the development of a complete font library in 2025 and use it as an open source The method is publicly released so that the public can share and use it.
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