Budweiser Joins Legendary IP Tomorrowland to Build a Global Electronic Music Event Budweiser | Electronic Music | Global

Adhering to its innate musical genes, Budweiser, as an official sponsor, once again teamed up with the legendary electronic music IP Tomorrowland "Tomorrow World" to bring the purest, most enjoyable, and incomparable electronic music peak experience of the summer to global electronic music fans in the small town of Boom, Belgium from July 21-23 and July 28-30, experiencing the rhythm of the true self together.

Budweiser teamed up with International Legendary Vocaling IPTomorrowland

Electric Voice Ace Strong Collaboration

As a pioneer brand in the field of electronic music for many years, Budweiser has been actively committed to promoting electronic music culture and leading the Chinese electronic music trend since entering the Chinese market. In addition to continuing to cooperate with numerous well-known domestic and foreign electronic musicians, brands, and IP giants, Budweiser has also created several exclusive electronic music IPs, using a high-quality beer and world-class electronic music doubles mode to create unforgettable audio-visual experiences for young consumers, while laying the foundation for Budweiser's influence in Chinese and global electronic music trend culture.

Tomorrowland, known as the "utopia of electronic music," is a music holy land in the hearts of global electronic music fans. Every year, Tomorrowland's carnival weekend attracts hundreds of thousands of electronic music fans from all over the world to gather here. Originating from the common pursuit of electronic music culture, Budweiser has been collaborating with this globally influential legendary IP since 2016 to create an electronic music feast that unleashes true selves for electronic music enthusiasts worldwide. This year, Budweiser and Tomorrowland teamed up again to create a borderless immersive peak electronic audio experience, with a strong performance lineup, avant-garde stage design, dreamy surreal carnival experience, and full of P L. The diverse community atmosphere of U.R. spirit opens up a diverse experience of high-quality beer blending with trendy music for tens of thousands of audiophiles.

International Legendary Vowel IPTomorrowland

Experience the pinnacle of true self rhythm

On July 21st, the 2023 Tomorrowland electronic syllable, presented by Budweiser, set sail in Belgium. The theme of this electronic syllable is "Adscendo", symbolizing boarding the Ark of Tomorrow Adscendo and landing with Budweiser on the globally renowned electronic syllable Tomorrowland. Enjoy the ultimate audio-visual feast presented by over 600 top electronic artists in the surreal world of tomorrow. In addition, Tomorrowland is also building DreamVille's Dream City campsite during the electronic music period, providing diverse and boundless electronic music belonging for electronic music enthusiasts from around the world.

The Freedom stage, jointly created by Budweiser and Tomorrowland, once again attracted Raver from all over the world with a strong lineup of artists and visual art. From the HOLO show by Swedish House master Eric Prydz, to the Tale of Us electronic sound scene created by Afterlife brand, and the stunning performance of Hardstyle music brought by Q-Dance, the audience enjoyed an unforgettable audio-visual feast. Different from the outdoor scene design of the main stage, Freedom has created a super large stage space indoors. This second largest stage in the electronic music industry adopts high-tech LED integration, 3D decoration, mechanical effects, and iconic butterfly decorations, allowing the audience to experience an epic sensory feast in a multi-dimensional atmosphere of sound, light, shadow, and electricity.

2023 Tomorrowland Electronic Syllable Freedom Stage

In addition to the super burning experience at the Tomorrowland venue, in order to allow more Chinese electronic music enthusiasts to experience this electronic music carnival together, Budweiser has also used a creative interactive approach full of surprises to bring this tomorrow's Ark, which is equipped with "unity, love, and living in the present", into five cities including Beijing, Shanghai, and Shenzhen. Let's raise our glasses and gather with the Ravers to experience this electronic music resonance. At the same time, Budweiser also invited nearly 30 influencers to the Tomorrowland venue to help everyone break through the boundaries of space and experience the ultimate audio-visual experience together through their live sharing. Budweiser also hopes to gather more new generation passionate young people with dreams and passion for electronic music, and release their true selves together with everyone!

Ignite the true self and boost the economy

Relying on the "Weiguang Action", Budweiser continues to develop electronic music culture and help ignite the nightlife economy. In addition to partnering with the globally renowned electronic music IP Tomorrowland for "Tomorrow's World", Budweiser has also introduced the internationally renowned electronic music IP "Milk Oil Field" to China, and continues to sponsor well-known music festivals in various regions. It has planned and conducted over 600 nightclub tours, radiating electronic music culture to a wider range of China through high-quality alcoholic beverages and electronic music, bringing consumers a beer electronic music immersive journey that ignites the trend.

Budweiser Asia Pacific Chief Marketing Officer Che Qi said, "Budweiser's electronic sound attributes have always been a leading indicator in the industry. We hope to use beer as a medium and electronic sound as a lever to bring consumers an unparalleled sensory feast through the rich experience of integrating high-quality beer with trendy music. Budweiser will also continue to support the sustainable development of domestic electronic sound and related fields, lead and create a young trend culture, create more beer consumption scenes that are loved by young people, further release the catering consumption demand of the night economy market, and promote the dynamic development of the night economy."“

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