Activate the new service brand "WeCare Volkswagen Care" SAIC Volkswagen Goes to the Guangdong Hong Kong Macao Greater Bay Area Auto Show SAIC | Event | Volkswagen
The 27th Guangdong Hong Kong Macao Greater Bay Area International Automobile Expo opened. Hall 4 of Shenzhen Convention and Exhibition Center showcases Volkswagen's brand of gasoline and electricity, showcasing its entire range of vehicle products. On June 13th, the newly launched Lavida made its debut at the cutting-edge auto show, with the support of the new Lavida on stage. The all-new Touareg X has also made a C-spot debut, opening the upcoming "Encounter Xinjiang with Highness" themed event. New high-end pure electric sedan concept car ID Next makes its debut in South China, representing the brand's premium attitude towards pure electric vehicles. The Weiran modified car comes with highlights and also releases two four/seven seat modification plans for consumers. On that day, SAIC Volkswagen officially launched a new service brand - WeCare Volkswagen Care, which takes "caring for the car, caring for you more" as a new service brand concept and creates a closed-loop service experience.
New Choice for 100000 Yuan Family Car Market
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This year's Guangdong, Hong Kong and Macao Great Bay Area Auto Show, the Volkswagen brand brings a new product Langyi new sharp. The new car was listed on June 13, with a suggested retail price of 99990 yuan. As a new member of the "5 million national sedan" Longyi family, Longyi Xinrui has inherited the excellent DNA of the Longyi family and has come "new" with the new color of the trendy star face, providing consumers with a new choice of 100000-class sedan.
Since its launch in 2008, the Lavida family has accumulated sales of over 5.7 million, making it a legendary presence in the automotive industry. This time, the new Lavida, along with its brothers Lavida and Lavida Starry Edition, formed a brand new "divine car family". The so-called three person group, the Lavida family of three cars, formed the golden lineup of joint venture sales champions in a single car series.
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The new Lavida adopts the same cutting-edge starry sky front face design as the Lavida, paired with standard full LED headlights and smoked energy arrow feather LED taillights across the entire series, bringing a sporty visual experience. The new car comes in five colors to choose from, including turquoise and cat's eye blue. The cabin in the new design language is full of dynamism and vitality. In addition, the Lavida Xinrui comes standard with an 8-inch full LCD digital instrument panel and an 8-inch multi touch screen, supporting wireless CarPlay to meet smartphone usage habits. With the addition of keyless entry&one key start, three spoke sport steering wheel, reverse image, digital parking radar, electric anti pinch sunroof, etc., the price range of 100000 yuan brings over 100000 yuan of superior enjoyment.
Based on the MQB platform of the Volkswagen Group, the interior design of the Lavida Xinrui ensures a wide and comfortable seating space with a high occupancy rate. In terms of power, the entire series adopts Volkswagen's classic EA211 1.5L engine, paired with an Aisin 6AT automatic transmission, which is mature and reliable in technology and more fuel-efficient. In terms of driving safety, the proportion of high-strength and above steel used in the entire vehicle reaches 92%. The entire series is equipped with 6 airbags and AEB automatic emergency braking system as standard, and is also equipped with IQ Drive Smart Driving Manager provides users with more thoughtful driving control and a solid and comprehensive protection.
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The new Touang X "See Xinjiang proudly" theme activity will soon witness the opening of the Duku Highway.
The all-new Touareg X in the center of the stage is a luxury flagship SUV of SAIC Volkswagen. Since its launch, it has been widely favored for its large appearance, intelligence, power, and space, and has crossed cities and mountains with numerous users. This year, SAIC Volkswagen, together with Xinjiang Karamay Culture and Tourism Bureau, devoted themselves to creating a new Tu'an-X "Seeing Xinjiang with confidence" theme activity to accompany more people who love traveling to start the journey of expanding Xinjiang. The opening of the Duku Highway is imminent, and the all-new Touareg X will be the first to enter as a pioneering vehicle, marking the beginning of its journey to expand its territory. At the same time, SAIC Volkswagen collaborated with Xinjiang celebrity singer Ma Tiao to create the theme song for the event, allowing the singing to accompany the journey. In the near future, the theme event of "Encountering Xinjiang with pride" will also launch a self driving travel guidebook in Xinjiang, tailoring three exclusive routes to deeply experience the unique cultural atmosphere.
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At present, the first user activity of Angran's expansion trip to Xinjiang has come to a perfect conclusion. In the future, SAIC Volkswagen will also organize more self driving activities for users to test drive the Touareg family models at SAIC Volkswagen dealerships or participate in official app topic activities to participate in a lottery, win a trip for two people to expand Xinjiang, and enjoy the unique road with the all-new Touareg X.
ID. Group registration for pure electric series ID. Next explores future green travel
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ID making its debut in South China The Next concept car represents SAIC Volkswagen's premium attitude towards pure electric vehicles. Facing the new era of pure electricity, Premium is not only a high-end configuration and exquisite interior, but also a concept of environmental protection, low-carbon, and sustainability. In the manufacturing process of each ID. vehicle model, SAIC Volkswagen pays attention to carbon emission control throughout the entire process: investing 17 billion yuan to build a new energy factory, and operating the factory using 100% renewable electricity; Promote low-carbon and environmental protection throughout the entire industry chain, and build a green supply chain. ID. Next uses a large amount of bio based materials to help reduce the vehicle's carbon emissions by 55%. Using ID The ID. pure electric series, represented by Next, will usher in a new life transformation and unlock a high-quality and sustainable lifestyle in advance.
At this auto show, SAIC Volkswagen's ID. pure electric series ID.3, ID.4 X, and ID.6 X all made their debut. As of now, the cumulative sales of SAIC Volkswagen ID. pure electric series have exceeded 130000 units, ranking first among joint venture electric brands and being a reliable quality choice in the electric vehicle market. In April of this year, SAIC Volkswagen launched the ID. pure electric 2023 upgraded model, with a suggested retail price starting from 162888 yuan, and an upgraded car purchase benefits package, which is more attractive in terms of cost-effectiveness. Both ID.4 X and ID.6 X have adopted new color schemes, giving a completely new visual effect. ID.3 opens up more optional options to enhance the fashion and technology sense of the entire series. At the same time, the Volkswagen brand invited renowned and outstanding young actor Wu Lei as their spokesperson, and teamed up with Pokemon Card to launch a limited edition co branded special card, playing with users and calling for the new product.
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Deeply modified to create a new Weiran Big V, adding more excitement to life
In the past two years, in order to continuously meet the diverse driving scenarios and needs, Weiran has mobilized user submissions and co creation through the "Big V Manufacturing Bureau" national modification competition, resulting in a large number of modification plans based on business travel and family outings, creating more possibilities for big V life. Based on the excellent plan of the competition, SAIC Volkswagen, in collaboration with experienced modification manufacturers in the industry, has launched deep modification products and released two heavyweight modification products at this auto show, including the seven seater Navigation Luxury Edition and the four seater Boundless Private Edition. These two modified products will be launched in mid July and can be test driven and ordered at dealerships nationwide.
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Among them, the seven seater version can be regarded as a mobile office specially designed for high-level business leaders. A 23 inch ceiling mounted TV with a hidden lifting table, two rows of "zero gravity" seats with immersive massage function, comprehensively creating a multifunctional and quiet private space. The four seater version is a VIP level car designed specifically for the highest level of hospitality, with an aviation level two seater sofa in the rear and a one click adjustable "rest and lie down" mode in the second row. The debut of two Weiran deeply modified products this time brings more possibilities for a big V lifestyle.
"WeCare for the public" launched 1000 stores within the year
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In 2023, SAIC Volkswagen will focus on user needs and usher in a comprehensive upgrade and expansion of its service care brand, achieving a full chain service concept transformation from "TechCare" to "WeCare". "WeCare for the masses" accompanies the entire journey, covering all aspects of the user's lifecycle, from online car viewing, showroom car purchases, to after-sales use and second-hand exchange. In the second half of this year, the WeCare service brand will be fully launched in over 1000 stores across the country, serving users with a true and beautiful journey.
Combining oil and electricity, upgrading services. The SAIC Volkswagen brand always focuses on the thoughts and ideas of users, and strives to create more real and beautiful travel and life for users from various aspects such as product strength, brand strength, and service strength. From June 16th to 24th, Hall 4 of Shenzhen Convention and Exhibition Center is waiting for you to "create the future together".
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