"Delicious Drama Lucky Draw Season" boosts consumption, the ShowDinner project of the Performing Arts World is launched
On September 19, the "Performing Arts World ShowDinner Project" was launched at the time-honored Chinese brand "Xinghualou" on Huanghe Road.
Huangpu District is a cultural and tourism resource district in Shanghai, with rich theater resources and many catering brands. The "Performing Arts World" is the "golden signboard" of Shanghai culture, and it is also a performing arts district with multi-format integrated development based on performing arts brands. The "Performing Arts World" currently has 26 professional venues and more than 80 new performing arts spaces of various types. It is located in the core area of 1.5 square kilometers around the People's Square and is the largest and most densely populated theater group in the country. Today, the "Performing Arts World" has one-fifth of the number of theaters in Shanghai and one-third of the number of seats, and contributes to one-half of the performances, attracting audiences from all over the country, as well as an increasing number of overseas audiences, who "drag their suitcases to watch the show and travel with the performances."
In the "fast-paced" modern city, many audiences often face the problem of dining due to time constraints before rushing to the theater to enjoy the performance. In order to solve this pain point, the "ShowDinner Project" came into being. It is not only a new attempt for the "Performing Arts World" brand to integrate and innovate in the catering field, but also an important exploration of the integrated development of the three major fields of culture, commerce and tourism in Huangpu District. For the first time, the Performing Arts World joined hands with a number of time-honored Chinese catering companies and foreign brands in Huangpu District to jointly launch the "ShowDinner Project". The first batch received positive responses from 18 catering brands under the three major brands of Xinghualou Group, McDonald's and 7-ELEVEn, and 39 stores around the theater. The restaurants offer a total of 58 sets of meals, covering a variety of choices from staple foods to snacks, desserts to drinks, Chinese traditions to Western classics, ensuring that the audience can conveniently enjoy high-quality food before watching the show.
To enhance consumers' sense of participation and interactivity, the project also launched the "Showdinner Delicious Drama Lucky Draw Season". From September 20 to October 20, after dining at the Showdinner project partner stores and watching a show in Huangpu District, the audience can go to the Showdinner Service Center Store with their consumption vouchers to participate in the lucky draw and get a set of theme stickers and a random set of the Showdinner peripherals. If you collect 6 stickers, you will have a chance to win a show ticket. This activity further enhances the fun and attractiveness of cultural consumption.
