Lighting up the city festival with charity and innovation, Shanghai International Horse Culture Week: prancing horses and waving whips

Golden autumn has arrived, and the sweet osmanthus is fragrant. An equestrian festival that combines public welfare and innovation - the 2024 Shanghai International Horse Culture Week, will be grandly opened at the Shanghai Jiushi International Equestrian Center located in the southern area of ​​Shanghai World Expo Culture Park during the National Day holiday.

It is the International Horse Culture Week and the grand opening of the South Zone of the World Expo Cultural Park

The South Area of ​​Shanghai World Expo Culture Park will be officially open to citizens and tourists on September 20, 2024. As an extremely important and special part of the South Area of ​​Shanghai World Expo Culture Park, Shanghai Jiushi International Equestrian Center will hold the first "Shanghai International Horse Culture Week" series of activities from September 30 to October 7 to meet the cultural and leisure needs of citizens and tourists from all over the world in Qiantan, Pudong, Shanghai and the Expo area during the National Day holiday.

This event is the second large-scale event held by Shanghai Jiushi International Equestrian Center after its stunning debut in May and the successful hosting of the world's top equestrian event, the Longines Shanghai Global Champions. This event is guided by the Shanghai Pudong New Area Culture, Sports and Tourism Bureau and the Expo Management Bureau of the China Pilot Free Trade Zone Administration Committee, and co-organized by Shanghai Jiushi Sports Industry Development Co., Ltd. and Shanghai Pudong Culture Media Co., Ltd.

During the week-long event, Shanghai Jiushi International Equestrian Center, as a new landmark of global equestrian sports, will become a holy place for all-round exchanges in the fields of sports, culture, art and industrial development for global equestrian sports enthusiasts. It will also be a great place for Shanghai citizens and tourists from all over the world to relax and entertain during the National Day holiday.

The highlight of this Shanghai International Horse Culture Week is its "innovation". Its unique model is not only the first in Shanghai, but also the first in the equestrian world of China and even Asia. The gathering of these "firsts" will become the exclusive memory of this event.

The legendary equestrian champion competed with young Chinese riders for the first time:

Markus Enning, a legend in the world equestrian world, will join hands with four other world-class riders to participate in the International Equestrian Charity Competition with China's young equestrian elites from October 1 to 3. They will jointly demonstrate the outstanding skills and infinite charm of equestrian sports, and jointly exchange equestrian sports and culture. At the same time, this will also be a valuable opportunity for the young generation of Chinese riders to learn from and pay tribute to the world equestrian legends.

Aloga Horse Auction is the second largest horse auction in Europe. During the Shanghai International Horse Culture Week, Aloga will cooperate with Shanghai Free Trade Zone Auction Co., Ltd. to bring the top European equestrian jumping horse auction from October 4th to 5th. This is the first time that the world's top horse auction has entered China, and it is also the first time that a European horse auction has been held in mainland China. For the first time, Chinese equestrian enthusiasts can appreciate and participate in the top European equestrian horse auction without leaving the country.

lChina's first city sand polo invitational tournament in a downtown equestrian venue:

It is the first time that a sand polo match is held in an equestrian venue in the city center in mainland China. This city sand polo invitational tournament brings together four city polo club teams from Shanghai, Tianjin, Singapore and Hangzhou. International and domestic top polo players gathered in Shanghai to bring a wonderful polo feast to the audience from October 6th to 7th.

The equestrian show "Dancing Horses Shanghai" will be presented in Shanghai for the first time. This show is produced by the China Horse Culture Sports Tourism Planning Institute and will be jointly performed by the Royal Spanish Dressage Academy, world record holder and flying horseman Gabe, and other international equestrian performance teams, together with China's top equestrian masters Li Yunyi, Luo Xiang, Chen Tiecheng, the equestrian team of Hulunbuir Prairie Tourism and Culture Group and the Shanghai Little Firefly Art Troupe. This will be a perfect fusion of the vision and art of international equestrianism and horse culture.

In order to allow the general public to lock in this rare cultural experience as soon as possible, the event ticketing agency "Ticket Planet" has now opened a priority ticket purchase channel, and sincerely invites friends from all walks of life to join this dream date of equestrianism and art.

l The first double selection exchange between top European equestrian coaches and Chinese equestrian companies in China

The improvement of equestrian sports is inseparable from the training of riders and horses by top coaches. As the world's highest equestrian level, Europe has many high-level equestrian coaches. This Shanghai International Horse Culture Week specially held the Horse Industry Forum, inviting international equestrian experts to conduct face-to-face exchanges with Chinese horse industry practitioners. At the same time, the forum invited dozens of outstanding European equestrian coaches to open "Equestrian Workshops" during the forum, not only to conduct close interactions with citizens, but also to set up the first domestic coach and entrepreneur double-selection meeting, so that Chinese equestrian sports companies can find their favorite excellent European coaches through the event.

It is not only an equestrian feast, but also a public welfare action

Although the Shanghai International Horse Culture Week is being held for the first time, the organizers have the courage to shoulder their social responsibilities and are committed to allowing more ordinary people to participate in this event. They have arranged free charity activities with high participation, strong experience, and rich content for citizens both inside and outside the stadium.

All tickets for China's first equestrian competition were donated to citizens for charity:

In order to allow more citizens to experience the charm of equestrian sports up close, all the games of the "International Equestrian Charity Game" and the "City Sand Polo Invitational" in this event will be set up with charity stands. These tickets will be distributed free of charge to specific groups through the China Welfare Institute Children's Palace, which cooperates with this event; at the same time, all other game tickets except for the charity stands can be obtained free of charge by Shanghai citizens and tourists visiting Shanghai through the ticketing platform of this event on a first-come, first-served basis by appointment. Through the above methods, the two top equestrian events of the Shanghai International Horse Culture Week have achieved the public welfare return of all tickets to the society, creating a precedent for the operation of Chinese equestrian sports events. It is a positive attempt made by Jiushi Sports and various organizers to popularize equestrian sports, promote horse culture and develop the horse industry.

On September 30, the opening ceremony of Shanghai International Horse Culture Week, the leaders of the guiding units, organizers, organizers and cooperating units of this event will participate in the "Shanghai Special Children's Little Dragon Horse Art Creation Public Welfare Event" together with the "Hong Kong Little Dragon Horse Charity Foundation" and representatives of Shanghai disabled and mentally retarded children. At that time, these children will work together with people from all walks of life to create, give full play to their artistic inspiration, and feel the special care and support of the whole society for them.

lInternational horse culture exhibition, brand market, international food festival and nature exploration check-in activities

In addition to the various high-level activities in the arena, the colorful activities outside the venue will also make people linger. The organizer adheres to the purpose of promoting industrial development, creating industrial culture, and stimulating new consumption. In this event, various types of activities including international horse culture and art exhibitions, world food experiences, scenic spot check-ins and markets are provided. Whether you are an equestrian enthusiast, an opinion leader in the art field, or a person who is keen on fresh urban consumption, you can take what you need and enjoy yourself. Shanghai citizens and tourists from all over the world can participate in the various activities of this event for free. In the whisper of horse hooves and wind, accompanied by the sunrise and sunset, every step you take is the starting point for exploring new scenery, and you can immerse yourself in the romantic experience of Shanghai International Horse Culture Week.

Jiushi Sports and the Hong Kong Jockey Club join forces to open a new chapter in Chinese equestrian sports

The first Shanghai International Horse Culture Week is inseparable from the strong support of the event’s strategic partner, the Hong Kong Jockey Club.

The Hong Kong Jockey Club was established in 1884 and has a history of 140 years. It enjoys a high reputation in the world. It is a world-class horse racing organization that loves the country and Hong Kong and is committed to building a better society. Its charitable trust fund is also one of the world's leading charitable donation organizations. The Hong Kong Jockey Club has long been actively involved in and promoted the development of the national horse industry and sports. It has assisted in the preparation of the equestrian events of the 2008 Beijing Olympics, the 2010 Guangzhou Asian Games and the 2022 Hangzhou Asian Games. At the same time, it has provided a lot of support for the holding of many sports events in the Mainland, the development of sports organizations and the construction of sports facilities. In terms of social welfare, the Hong Kong Jockey Club has also made great contributions to sports, culture, public health and youth development in the Mainland and Hong Kong, China over the years.

During this Horse Culture Week, the cooperation between Jiushi Sports and the Hong Kong Jockey Club brought more international and high-standard content to the event. More importantly, it injected the spirit of public welfare into every detail of the event, strengthened the organic combination of social benefits and social responsibilities, and played a positive role in promoting the harmonious development of society.

Shanghai International Horse Culture Week is the result of exchanges and cooperation between China and the world

The Shanghai International Horse Culture Week is not only a feast of equestrian sports, but also a contribution to international cultural exchange and social welfare. It is based in China and faces the world with an international vision, which makes this event a qualitative leap in professionalism and viewing.

In this event, equestrian masters from all over the world and China brought not only superb skills, but also the unique charm of their respective cultures. The galloping of the horses, the heroic spirit, concentration and tenacity of the riders, let the culture and style of different countries and nationalities be perfectly communicated and displayed here, and every wonderful moment will bring a different experience.