Feel the unique charm of Songjiang, business, travel, culture and sports exhibitions fully linked to the "Autumn Roots 18 Tour"
During the 35th Shanghai Tourism Festival, the 2024 Shanghai Roots Cultural Tourism Festival and Songjiang's "Autumn Roots-Seeking 18 Tours" will be launched. Four chapters and 18 new scenes integrating commerce, travel, culture, sports and agricultural exhibitions will create a cultural and tourism destination that stands out. More than 20 cultural and tourism activities, performances, exhibitions and events will stimulate new vitality in cultural and tourism consumption, allowing citizens and tourists from near and far to immerse themselves in the excitement and beauty of Songjiang.
On September 17, 25 colorful floats, including the Sheshan National Tourism Resort, appeared at Shanghai Film and Television Park, kicking off the Shanghai Roots Cultural Tourism Festival. As a model of film and tourism integration in Songjiang District, Shanghai Film and Television Park's night tour video, which focuses on the filming location of Huanghe Road in "Flowers", has attracted great attention. At the same time, in order to continue to build Shanghai Film and Television Park into an "IPAI Planet Park", the park will release the two major IP images and new branches of the "immersive knowledge-based outdoor adventure product "Dundun Adventures"" for the first time.
25 colorful floats made their debut at Shanghai Film and Television Park.
As a thousand-year-old town with profound cultural heritage, Sijing Ancient Town has been exploring the model of "dragon boat culture" and "dragon boat tourism". The "2024 Thousand-year-old Ancient Town Dragon Boat Invitational Tournament" to be held from September 20 to 22 will not only allow citizens and tourists to experience the spectacular scene of hundreds of boats competing for the current, but also the activities such as the Ancient Town Cultural Development Conference, Sijing Town Commercial, Cultural, Tourism and Sports Consumption Menu, and the release of the "Sijing Code Upstream" project for readable buildings will further enhance the popularity and reputation of Sijing Town.
To commemorate the 400th anniversary of the origin of the name "Xiake" on Sheshan, Sheshan National Tourism Resort will release digital cultural tourism Xu Xiake Ancient Waterway AR experience, follow Xiake Sheshan trendy card and other tourism products. Citizens and tourists can not only visit the cultural and creative market at the event site, but also follow the interactive check-in route, immersively understand the origin of Xu Xiake and Sheshan during the mountaineering, and start a new era of "Xiake travel".
At the same time, the second Songjiang Coffee Golden Week will carry out seven fun activities based on the power of coffee. More than 60 coffee "coffee" ...
In addition to the above four major activities, the newly released Songjiang "Autumn Roots-Seeking Tour 18" will be divided into four chapters: "Enjoy the National Trend of Intangible Cultural Heritage Today", "Find Wild Fun in Autumn Charms in the Suburbs", "Enjoy Endless Art Exhibitions and Competitions", and "Cultural Tourism and Consumption Show a New Look". It focuses on multiple dimensions of "food, accommodation, travel, shopping and entertainment" and invites citizens and tourists to experience the unique charm of Songjiang.
During this year's Tourism Festival, Sheshan National Tourism Resort also cooperated with Tongcheng Travel to launch the 9.9 yuan Sheshan Tide Card, which offers four major privileges: "Hi Tour, Hi Stay, Hi Travel, Hi Play", and one-stop benefits for scenic spots, hotels, high-speed rail, and movies. Once launched, it caused a strong response. Hotel discounts are also exciting. Songjiang Hyatt Hotel, Songjiang New Century Grand Hotel, etc. launched room and scenic spot linkage discounts, and travel and accommodation are done in one stop; Shanghai Songjiang Guangfulin Prime Minister's Mansion Hotel, Shanghai Sheshan Maoyu Boutique Hotel, etc. launched restaurant or afternoon tea discounts, so you can reward your taste buds after having fun in Songjiang.
The Shanghai Roots Cultural Tourism Festival will last from September to November. The series of activities will strive to create the characteristics of "bountiful harvest" and "four seasons celebration", which will fully demonstrate the image and charm of Shanghai's roots.