Why did this hippopotamus-looking elf become Finland’s national treasure?
"I'm not a hippopotamus, I'm Moomin!" "I just want to live a quiet life, grow some potatoes, and have a few sweet dreams." "My life really began when I found my first partner. "
Moomin, an elf that looks like a hippopotamus, is Finland’s national treasure IP. It has its own commemorative stamps. Finnair has painted it on the fuselage of the aircraft. Various Moomin-related products are very popular. Why does everyone love Moomin? The Chinese version book launch of "The Complete Collection of Moomin Comics" was held at the Tianzifang Art Center in Shanghai on the 9th. The lively dance of the Moomin dolls instantly attracted the attention of those present.
Children's literature writer Zhang Hong mentioned that the unique Nordic style and warm stories of "Moomin Comics" have a positive impact on young readers. In her eyes, Moomin "can help us grow up, and it can also help us never grow up." Moomin stories show the challenges of growing up, such as natural storms, helping children connect with the outside world and encouraging them to grow up bravely and kindly while remaining mischievous and innocent.
Early reading promoter Yang Di said that there is a child inside everyone, and adults can better educate themselves through self-education. Through the life philosophy of "allowing everything to happen", Moomin stories not only teach readers to accept the imperfections of life, but also help readers find inner peace and happiness.
"The Complete Collection of Moomin Comics" Chinese version book launch event
The "relaxation" brought by Moomin is the key word shared by Zhang Hong and Yang Di. For both adults and children, Moomin stories provide a way to escape from the stress of daily life and enjoy life better.
Since its serialization in the British "London Evening News" in 1954, "Moomin Comics" has been loved by readers all over the world. With the joint efforts of the author Tove Jansson and his brother Lars Jansson, the work has been serialized for 21 years without interruption and has become a world-renowned comic series. In 2006, Canadian publisher Drawn&Quarterly compiled and published it into a book. The Chinese version of "The Complete Collection of Moomin Comics" released by People's Literature Publishing House·Jiujiu Reader is based on this original introduction and translated by children's poet Shi Hua. "The Complete Collection of Moomin Comics" has a total of 10 volumes, including 41 independent comic stories. In the form of black and white small comics, with vivid and humorous dialogues, it depicts the daily life of the Moomin family in Moominvalley.
This year marks the 110th anniversary of Tove Jansson’s birth. According to the publisher, the celebration of Moomin’s 80th anniversary has begun, and a series of Moomin-themed activities will be held with readers one after another.