Bringing more people closer to traditional Chinese opera, this Shanghai Julu Road Flash Event | Yue Opera | Shanghai
On June 22nd, a group of white-collar workers and parent-child families who are interested in Yue Opera walked into the pop-up store at 812 Julu Road to participate in the SMG LIVE THEATRE x Youth Daily "Cheers! Yue Sheng Huo" pop-up event during the Dragon Boat Festival. While doing handicrafts, they enjoyed the screen playing clips of famous Yue Opera masters and experienced the charm of traditional Chinese opera art.
Young guests use twisted sticks, beads, tassels and other raw materials to create their favorite opera helmets. Set up humanoid check-in points at the event site, where everyone can use twisted sticks to create classic makeup of Yue Opera. In addition, you can also try on twisted stick versions of Yue Opera hair accessories, take photos, and interact with friends on social media. Mr. Wang, a fan of Yue Opera, graduated from Fudan University and first met Yue Opera on campus. He, who is currently engaged in marketing, believes that combining traditional Chinese culture with modern promotion in traditional opera activities can inspire his work. Mr. Yao, who works in the financial industry, has been influenced by his parents' love for Yue opera. He has been following his parents to watch dramas since childhood and can still sing a few segments to this day.
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On the 22nd, Kuaishuang was a part of the "Yue Sheng" Jing'an - a classic performance event of the Yue Opera masters Qi Yaxian and Bi Chunfang schools. The Qi style of Yue opera is simple, smooth, and profound, not only adept at expressing tragic emotions, but also creates a cheerful and clear singing style. The "Bi style" of Yue opera is elegant and free flowing, using various methods to shape different character images and present different colors in its singing. In order to inherit the outstanding contributions made by two great artists to Yue Opera, the "Yue Sheng" Jing'an - Classic Exhibition of Yue Opera Masters Qi Yaxian and Bi Chunfang is a special funding support project for cultural development in Jing'an District, allowing audiences to experience the charm of Yue Opera as an intangible cultural heritage through diversified activities.
The Master Forum invites inheritors of "Qi Pai" and "Bi Pai" to hold two art salons at the 7th floor activity center of CITIC Pacific Plaza. At the same time, they work together with CITIC Pacific Plaza to reach 12000 users in the building of CITIC Pacific Plaza and a large number of members in the shopping mall system through community recruitment and member benefits, becoming another attempt by Shanghai Performing Arts Co., Ltd. and CITIC Pacific Plaza to engage in cultural and commercial cooperation.
![Bringing more people closer to traditional Chinese opera, this Shanghai Julu Road Flash Event | Yue Opera | Shanghai](https://a5qu.com/upload/images/0d653fb49b78659db333ff535632f2ca.jpg)
The activity activates the unique charm of traditional Chinese opera art, making Jing'an District a "home for opera enthusiasts", promoting more young audiences to enter the theater and watch together the Yue opera "Oil Seller", "King Tiger's Marriage", and "Yutang Spring", which will be performed from July 13th to 15th at the Meiqi Grand Theater, focusing on appreciating the classic works of Qi Yaxian and Bi Chunfang.