Feel the strongest "Made in China", Chinese Brand Day checked in Shanghai as the "Internet Celebrity City" across the country
On May 10, the 8th China Brand Day event opened in Shanghai. The annual theme of this Brand Day is "Chinese Trendy Brands Build the Future", and the exhibition will be held simultaneously offline and online. Offline, the event was held at the Shanghai World Expo Exhibition and Convention Center, with an exhibition area of nearly 70,000 square meters. It exhibited five major sections: the preface hall, thematic exhibition area, local exhibition area, corporate exhibition area and brand beautiful market, bringing together nearly a thousand brand companies; online On the Internet, the official website of China Brand Day has built an online exhibition hall for the China Brand Expo, allowing visitors to browse the exhibition on the cloud.
As the high-quality development of China's economy continues to advance, more and more Chinese companies are beginning to benchmark against world-class standards. In the corporate exhibition area of the China Brand Day event, 52 central enterprises and nearly 150 nationally renowned brand companies showed off their "muscles" and brought the best and latest corporate products to the booth to showcase the company's advanced experience and innovation in brand building in recent years. practice.
In particular, a batch of "important weapons from major powers" appeared together, highlighting the highest level of China's manufacturing. For example, the China National Nuclear Corporation’s booth this time has the theme of “Infinite Nuclear Power to Create the Future Together” and uses holographic models, cloud exhibition halls, images and videos to display CNNC’s complete nuclear industry system. The C-position displays the “Hualong One”, Major scientific and technological innovations represented by the high-temperature gas-cooled reactor and the new generation of "artificial sun" China Circulation 3 attracted the attention of many audiences. With innovative products such as the world's first horseshoe-shaped shield machine and the world's largest diameter rectangular shield machine, China Railway Equipment has filled the gaps in the domestic and foreign industries. Its products are exported to more than 30 countries and regions around the world, demonstrating the Chinese brand's leadership in cutting-edge equipment manufacturing. leading position.
"Hualong One" displayed in the CNNC exhibition area
In addition to the "important weapons of great powers", more cutting-edge achievements in future industries were also gathered at the event. "We have designed this 22nm process chip throughout the entire process, and it is 100% domestically produced and has completely independent intellectual property rights. It will help Beidou's large-scale application in terms of high precision, low power consumption, low cost and miniaturization." Changsha Jinwei booth Person in charge Pang Hao told reporters that in the field of Beidou chips, Changsha Jinwei has completed continuous breakthroughs in advanced processes from 55nm, 40nm, to 22nm and then to 14nm. The 14nm "Dolphin 3" chip developed by his company is still the global navigation chip. The highest process technology for baseband chips.
Although many new track companies are relatively "young", they have also produced products that benchmark the world's advanced levels. In the China Optics Valley exhibition area, a set of eye-catching brain-computer interface devices are placed at the entrance of the exhibition area. They come from Wuhan Zhonghua Brain-Computer Integration Technology Development Co., Ltd. Zheng Han, marketing director of Zhonghua Brain Computer, said that the company has successfully developed the world's leading 65,000-channel two-way implantable brain-computer interface system. "The number of channels and reading functions exceed Musk's."
Brain-computer interface display at the entrance of China Optics Valley exhibition area
As the “hard power” of enterprises continues to grow, more and more Chinese brands are taking the initiative to go global. For example, CCCC, as the earliest representative of Chinese enterprises to go abroad, its business has covered 157 countries and regions around the world, and it has ranked first among Chinese enterprises as the world's largest international contractors for 17 consecutive years. Its well-known brands such as China Communications Construction Company, China Harbor, China Road and Bridge, and Zhenhua Heavy Industries have built a series of iconic projects, such as Lianxin Bridge, Zhifu Road, Development Port, Cleaning Station, Happy City, etc., and have become showcases of Chinese brands. An international window for strength and image.
As an important communication carrier of Chinese culture, the Yuyuan Lantern Festival from Shanghai attracted widespread attention last year when it went overseas for the first time. It became one of the important activities to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France and the China-France Culture and Tourism Year. It attracted a large number of overseas tourists and media reports, showing It reflects the positive role of Chinese brands in cultural dissemination and international exchanges.
The popular Korean cross-dressing in Yanbian, handmade porcelain in Jingdezhen, the melodious Suzhou Pingtan, and the taste of Dongpo in Meizhou...these Internet celebrity city features that require a "flying" to experience also came to the China Brand Day event this year .
On China Brand Day in 2024, the special exhibition area has two new themes: "Beautiful City" and "Harmony and Co-Creation" to display city brands and industry brands respectively. Among them, the "Beautiful Cities" theme section invites seven representative cities from the east, west, south, north, and middle of China, including Yulin, Yanbian, Meishan, Suzhou, Ordos, Jingdezhen, and Zhongshan, to participate in the exhibition and promote the city's brand with the city's characteristic products and performances.
In addition to the independently participating Internet celebrity cities, the China Brand Day event also has local exhibition areas. The Gansu exhibition area selected the three core elements of "The Long River and the Sun", the "Nine Curved Yellow River" and the "Dunhuang Mural" to highlight the regional impression of Gansu, and presented the audience with a charming Dunhuang cultural dance promotion performance on site; the Sichuan exhibition area has interactive features. Create advanced manufacturing, modern agriculture, and cultural tourism industry scenes, allowing the audience to immerse themselves in the most soothing fireworks smell, the eye-catching and pleasant scenery of Bashu, the splendid Tianfu culture, and the ingenious Sichuan intelligent manufacturing; in addition to tasting, the Xinjiang exhibition hall Xinjiang specialty food, and in the stage activity area, actors participating in the 2024 Kashgar Spring Festival Gala performed cheerful Xinjiang dances... Each local exhibition area combines local industrial development and regional characteristics to create its own regional characteristics.
This year's Shanghai exhibition area will continue the core theme of "Beautiful Shenhuo" and bring together more than 30 Shanghai companies, including Yufeng Future, Fourier Intelligent Technology, MiHoYo, Dewu App, Guangming Group, Bailian Group, Bilibili, Yi Well-known old and new brands in Shanghai, such as Dawenchuang, showcase the brand innovation of Shanghai enterprises. These enterprises are divided into three major sections, namely "Industry Renewal", "Model Renewal" and "Service Renewal", demonstrating Shanghai's continuous breakthroughs in industrial upgrading, business model innovation and service concept changes.
In addition, a highlight of this year’s China Brand Day is the newly opened wonderful market. The market will bring together more than 150 Chinese time-honored brands, regional specialty consumer goods, geographical indication products, intangible cultural heritage handicrafts and other brand companies for on-site exhibition and sales. It will also invite intangible cultural heritage inheritors and craftsmen to perform on-site, and set up an experience and interactive area so that visitors can Experience intangible cultural heritage crafts.