Because of China Construction Bank, it's different. Come to Shanghai to have a coffee shop! This Fragrance of Construction Bank | Enterprise | Coffee

The luxuriant wutong of France and the fashionable and old-fashioned alleys coexist. In Shanghai, where there are more coffee shops than breakfast shops, "Cha Cha Coffee" is a daily activity.

In 1843, shortly after the opening of Shanghai as a port, the traces of coffee gradually emerged. Who would have thought that coffee, initially used as a cough medicine, has become increasingly fashionable with the reform and opening up, gradually integrating into the urban texture and integrating with the development of Shanghai.

The Shanghai Branch of China Construction Bank empowers and integrates with the vast number of merchants, customers, farmers, and owners in the coffee industry chain through financial and non-financial support, working together to expand and strengthen the coffee industry in Shanghai. The innovative and creative model based on coffee and coffee culture is being implemented in Shanghai, and through feedback to the city, it has become a positive element in promoting high-quality development and creating a high-quality life.

An attempt to show the character of the city.

Coffee has long been engraved in the history of Shanghai, and the accumulation of history has provided a unique soil for the development of coffee culture. Shanghai has continuously sprouted new shoots of "coffee+" through in-depth analysis of its own culture. At the 7th Lujiazui Financial City International Coffee Culture Festival, which concluded in April this year, as the only designated cooperative bank for this year's Lujiazui Coffee Culture Festival, the Shanghai Branch of China Construction Bank teamed up with the digital RMB to build a new smart payment scenario, bringing the digital RMB hardware package "Mocha". They closely combined online payment with coffee culture consumption scenarios, actively and beneficially explored the storage and management of digital assets for users and the construction of digital RMB application scenarios.

Digital RMB Hardware Wallet "Mocha" Appears at the 7th Lujiazui Financial City International Coffee Culture Festival

Behind the cultural consumption ecology of "coffee+" lies an open, innovative, and inclusive urban character practice. On April 27th, China Construction Bank Shanghai Third Branch successfully landed the first batch of "Shanying Loans" for two customers in the "Hongqiao International Coffee Port" industrial chain. At present, there are multiple loans in the application process for this cluster.

The "Hongqiao International Coffee Port" industrial chain customer group "Shanying Loan" is an innovative product tailored for the third Shanghai Coffee Culture Week by China Construction Bank Shanghai Branch, actively promoting inclusive finance strategy, relying on core enterprises, utilizing big data, and skillfully using financial products. This product adopts a combination of online and offline methods to provide working capital loans for production and operation to eligible small and micro enterprises. This is the precise docking of the Shanghai Branch of China Construction Bank with the "Hongqiao International Coffee Port", serving the upstream and downstream of the coffee industry, and providing personalized credit service innovation from seeds to cups for related parties such as coffee bean cultivation and trade, coffee making equipment and materials production and trade, and boutique coffee shops.

At the 7th Lujiazui Financial City International Coffee Culture Festival, the China Construction Bank booth attracted numerous coffee enthusiasts

In addition, with the joint efforts of various departments, the Shanghai Branch of China Construction Bank has introduced coffee platform transactions to the two major platforms of "CCB Life" and "Shanrong Business", providing customers with sufficient working capital while introducing traffic, forming a good industry interaction. The third Shanghai Coffee Culture Week "CCB Life Coffee Tasting Season" collaborated with brands such as Laifen, Tim, COSTA, SEESAW, and Cai Jia to launch a coffee map check-in activity. Coffee enthusiasts can purchase valuable vouchers through the "CCB Life" app and check them out at designated coffee shops to participate in the check-in activity. Both Hongqiao International Coffee Port and industrial chain customers have fully affirmed the comprehensive financial service plan of China Construction Bank Shanghai Branch.

At the 3rd Shanghai Coffee Culture Week, the "CCB Life Coffee Tasting Season" was launched with enthusiasm

A cup of coffee reflects the humanistic temperature.

Shanghai not only has the largest number of coffee shops in the world's cities, but also is rich in characteristics and constantly innovating. Coffee culture has become a beautiful business card of Shanghai. It not only embodies the spirit of innovation and enriches the connotation and carrier of the "first economy", but also sparks its collision with fashion trends, creating creative spaces and composite consumption scenes, becoming a powerful fulcrum for leveraging experiential consumption scenes and fulfilling social responsibilities.

From Starbucks sign language stores to Bear Claw coffee "seed stores," the humanistic sentiment of Shanghai coffee shops is reflected in paying attention to the growth and development of special groups. At Bear Claw Coffee, where disabled employees make up 84% of the total number of employees, public welfare is not a gimmick.

In the rainy early winter of 2020, Bear Claw Coffee was born on Yongkang Road, the most prosperous coffee shop in Shanghai. A small hole was opened on the gray white wall, and customers scanned the QR code outside the hole to place orders. Soon, a furry bear paw reached out from inside the hole and offered coffee. At first, people were only attracted by this novel business model, but as the story behind it unfolded, novelty became moving. The birth of this coffee shop is behind the implementation of a public welfare project. "Many people thought we wanted to open this Bear Claw coffee shop, so we recruited deaf and mute baristas. In fact, we came up with the idea of 'Bear Hole' based on the personal wishes of baristas," said Wang Tian, co-founder of Bear Claw Coffee.

Silent baristas, visually impaired baristas, autistic baristas... The greatest respect for people with disabilities is to help them become self-sufficient. To support the healthy development of small and micro enterprises and focus on solving the difficulties of financing, we also need to see the help of WeChat.

Bear Claw Coffee Enters the "CCB Life" App

At the beginning of Xiongzha Coffee's establishment, it almost ran out of initial funds just to support its Yongkang Road store, and there is still a significant demand for operating funds for its later development. At the beginning of 2021, the business team of China Construction Bank Shanghai Zhangjiang Branch began to negotiate with the team of co founders of Bear Claw Coffee. The founder shared the public welfare goals of the Bear Claw brand and its development plan for the next two years. After learning about the details of the enterprise, China Construction Bank Shanghai Zhangjiang Branch customized a financial plan for Xiongzhao Coffee and issued the first small enterprise working capital loan of 5 million yuan. Subsequently, the business team continued to track and added loan placements based on the company's operational situation, guiding them to settle in the "CCB Life" app, providing strong support for this team. Not only did it break through financial bottlenecks, but it also used funds to light up the entrepreneurial dreams of small and micro enterprises, painting the background of a happy life for disabled people. Now, Bear Claw Coffee has 10 stores in Shanghai. Perhaps, at the next corner of the street, you can meet the big dreams of "little bears" by chance. In addition to containing the aroma of coffee, the cup also has a taste of serious life and hard work.

In recent years, China Construction Bank Shanghai Branch has actively practiced the concept of financial services for a better life, continuously increasing investment and innovation in helping Shanghai boost consumption and accurately support supply side enterprise entities. The Shanghai Branch of China Construction Bank has launched six measures to fully support the high-quality development of the coffee industry, injecting financial vitality into the development of Shanghai's coffee industry. In the future, China Construction Bank will contribute financial strength to the growth and strengthening of Shanghai's coffee industry through financial and non-financial support.