More than 1,300 yuan to buy a bottle of drinking water! Why do live broadcast health products “harvest” the elderly?

Release time:May 11, 2024 06:49 AM

The "miraculous water" costing more than 1,300 yuan had a shelf life of 10 years. After it arrived, it was discovered that the manufacturer's production license had been cancelled.

Why do live broadcast health products “harvest” the elderly?

Purchasing health care products through online channels such as live broadcast rooms has become a favorite thing for some elderly people. However, some live broadcast studios often make chaos when selling health care products, and the marketing "gimmicks" make it difficult for the elderly to guard against them.

A bottle of chewable tablets can cure four or five kinds of diseases, four boxes of pills can make the gastric mucosa smooth, thick and elastic, and a pillow can cure years of cervical spondylosis... Nowadays, some online live broadcast rooms are full of similar stories. The sales rhetoric of health care products has attracted many elderly people with health anxiety to buy them.

Some products claim to have miraculous therapeutic effects, but after checking the instructions, they find out that they are just ordinary food; some claim to be effective in just one course of treatment when placing orders, but later the merchants try their best to get consumers to purchase more; some products are marked with production information on the packaging. The manufacturer has actually been canceled when I checked...

In 2020, the State Administration for Market Regulation clearly stated in the "Guiding Opinions on Strengthening the Supervision of Online Live Broadcast Marketing Activities" that "advertising of medical devices and health care products shall not appear in online live broadcasts." However, in reality, some live broadcast rooms still frequently use "tricks" to sell various health products through exaggerated effects, false propaganda and other means, causing some elderly people to "fall into the trap".

The "miraculous water" in the live broadcast room has a shelf life of 10 years

"A bottle of water sells for more than 1,300 yuan, and has a shelf life of 10 years. What kind of 'sacred water' is this?" Not long ago, Guo Chang, a Chongqing citizen, posted a video online, telling his mother's experience of shopping for health products online.

Guo Chang's mother is 69 years old. She has been having trouble sleeping and has some gastrointestinal problems. While watching a live broadcast, Guo Chang's mother purchased a drinking water product. The anchor claims that drinking this water can improve sleep and regulate the stomach. After receiving the product, Guo Chang took a bite for his mother and immediately felt a strong sour taste on his lips and tongue.

"I became suspicious when I saw that the production license was not marked on the bottle." Guo Chang said that he called the manufacturer's phone number on the packaging and received the reply: "The production license is still being applied for." He also inquired through the official website of the Market Supervision and Administration Bureau where the manufacturer is located and learned that its food production license had been canceled more than a year ago. Subsequently, he reported it to the relevant departments. Afterwards, the live broadcast room was closed and Guo Chang's mother also received a refund.

Guo Chang recalled that since he learned to shop online, his mother spent most of her time browsing various live streaming rooms on her mobile phone. Her favorite thing was to buy some health products that claimed to treat or regulate the gastrointestinal tract. "Last year, she also bought health care products in another live broadcast room and spent 400 yuan on a course of treatment. The anchor said that after taking it, the gastric mucosa would become smooth, thick and elastic, and there would be no more acid reflux and bloating. However, there was no effect after taking it. . It was only because of my strong objection that she did not continue to purchase more.”

The reporter's interview found that there are many elderly people like Guo Chang's mother who are addicted to online shopping for health care products in live broadcast rooms. Search the Internet for terms such as "live streaming" and "health products", and there are many health products with labels such as "high-tech" and "high-efficiency", ranging from daily necessities such as functional vests and energy pillows to tablet candies and solid drinks. The food can be described as varied.

"In live broadcast rooms selling health care products, the tricks used by anchors also make it difficult for the elderly to guard against them." Guo Chang said frankly that under the attack of various "tricks", the elderly are prone to lose their ability to distinguish fake products. For example, he said that the reason why his mother was willing to spend more than 1,300 yuan to buy a bottle of drinking water was because she was deceived by the titles such as "International Invention Patent" and "European Patent Number" marked on the bottle, thinking that the product was very reliable.

A chief physician who works in the geriatrics department of a tertiary hospital in Chongqing told reporters that adding some so-called "academic words" and "high-end words" in the process of promoting health products is a common practice of many live broadcast room merchants. "These words sound very professional and can easily win the trust of the elderly."

"Secondly, there is another way of 'skipping the ball'." The chief physician said that when the anchor introduces health products, he will not directly describe the effects, but describe as many specific conditions as possible, and say that if the above symptoms occur, it is best to consume such products. There is a significant improvement after using the product, which implies that the product has therapeutic effects.

According to the "Food Safety Law of the People's Republic of China", health products are not for the purpose of disease treatment and prevention. There are 27 types of health foods approved in my country with health effects, mainly targeting blood lipids, blood sugar, memory, fatty liver or liver damage, etc. Adjustment, and words such as "assisted", "improved" and "promoted" are often used instead of "treatment", "prevented", etc.

"Some anchors promote the effects of health products that are shockingly exaggerated." Ms. Yang, who lives in Yubei District, Chongqing, said that in order to prevent her parents from being deceived, she always watches live broadcasts with them. "I once saw a live broadcast room selling a 'functional necklace' health product. The anchor even claimed that hemiplegic patients can stand up and walk directly after wearing the necklace. This is obviously a lie."

In addition, Ms. Yang told reporters that while watching the live broadcast with her parents, she also encountered the trick of "turning the live broadcast room into a theater, acting to hype and sell goods". In a certain live broadcast room, an anchor first told the story of an old man's recovery from his illness with great emotion, and halfway through, he even promoted health care products.

The latest data released by the National Bureau of Statistics shows that at the end of 2023, my country's population aged 60 and above exceeded 296 million, of which about 170 million were Internet users. "From the perspective of children, it is actually a good thing that parents are willing to access the Internet. But because there are too many 'pits', it makes us worried." Guo Chang's words expressed the feelings of many children.

Relevant people from the Chongqing Health Service Industry Association said that the elderly learn about health care and purchase health care products through mobile phones, which is a manifestation of actively adapting to the changes of the times and deserves encouragement and recognition. However, the most important thing for seniors to maintain their health is to nourish their hearts. "Some elderly people show health anxiety. As long as they hear about the effects of health care products, they are eager to buy them and try them. This impetuous consumption mentality is not advisable." The person further said that the elderly should understand that health care products are not medicines, and more importantly, they are not medicines. The hope of curing the disease cannot be pinned on this.

Staff from the Chongqing Municipal Market Supervision Bureau reminded that when purchasing health food, you must clearly identify whether there is a "blue hat" logo and health food approval number on the product packaging. Legal experts also reminded that elderly consumers should remain rational and not blindly believe in the introductions and advertising rhetoric of anchors. They should try their best to purchase from legal and formal offline stores or online official flagship stores, and ask for invoices or sales receipts as evidence to protect their rights. in accordance with.

The reporter noticed that regarding some chaos in online sales of health products, Shanghai, Ningxia and other places have issued regulations clarifying that medical treatment, medicines, health food, etc. are not suitable for marketing in the form of online live broadcasts. "We hope that relevant departments will continue to increase their efforts to rectify the problem, so that there will be fewer 'holes' on the Internet and more high-quality health products." Guo Chang said.

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