Chinese brands grab attention in alternative ways, host Germany gets off to a good start, the European Cup begins
The much-anticipated 2024 European Championship finally kicked off. In the opening match that ended in the early morning of the 15th Beijing time, the favorite host Germany team shook off the shadow of losing the first match of recent major tournaments and beat Scotland 5:1 to get off to a good start.
This European Cup is held in Germany, which also hosted the World Cup in 2006 and has excellent hardware facilities.
This year's European Cup will be held in 10 cities in Germany, including Munich, Dortmund, Stuttgart, Frankfurt... Football fans are already familiar with the names of these football cities. 24 teams will compete for the championship trophy in the next month.
This year's European Cup is full of heroes. The England team, which finished second last time, still has a luxurious lineup and is more mature than before. The French team is led by Mbappe, and a group of young talents have also grown further. Mbappe, who just transferred to Real Madrid, has realized his childhood dream. If he can lead the team to win the European Cup this time, the "Golden Ball Award" will be waving to him not far away.
The host Germany and the Portugal team led by Cristiano Ronaldo are also the favorites to win the championship. Toni Kroos, who is about to retire, and Cristiano Ronaldo, who is likely to have his last dance in the European Cup, must hope to end the season with a championship trophy. Statistics show that England has the highest probability of winning the European Cup, reaching 25%. France ranks second with a probability of 20%, and the host Germany ranks third with 15.4%. Portugal and Spain rank fourth and fifth respectively.
The German team got off to a good start thanks to its strength advantage.
The opening match was between Germany and Scotland. Although Germany was clearly stronger, the team was under a lot of pressure, after all, they were playing at home and had lost their first matches in the previous two World Cups and the last European Cup. However, judging from the past two European Cups, the host teams performed well, with France and England both reaching the finals.
Under the coaching of Nagelsmann, the German team is now in better shape, and young players such as Musiala and Wirtz are also showing good upward momentum.
Chinese brand Hisense becomes the official VAR display partner of the 2024 European Cup.
Before the opening match, the opening ceremony of the European Cup was full of emotion - Heidi, the widow of German football legend Beckenbauer, walked into the stadium holding the "Delaunay Cup" in her hands. She was accompanied by Dietz, the captain of the 1980 European Cup champion team, and Klinsmann, the "Golden Bomber" who was a member of the 1996 European Cup champion team. A short film paying tribute to Beckenbauer was played on the big screen of the Allianz Arena to commemorate the football star who passed away earlier this year.
Entering the game, the German team had a smooth start. With continuous attack, they scored in the 10th minute, with Wirtz pushing the ball into the goal from outside the penalty area. In the 18th minute, Havertz knocked the ball across the penalty area, and Musiala volleyed the ball into the goal, and the German team expanded its lead. Before the end of the first half, Gundogan created a "red dot package" in the penalty area. Scottish defender Porteous was sent off, and Havertz scored a penalty kick, and the German team led 3:0. After the change of sides, in the 67th minute, Fir Krug, who came on as a substitute, scored in the far corner of the penalty area, and the score on the field came to 4:0. In the final stage, Rudiger accidentally scored an own goal, and Emre Can then scored. In the end, the German team defeated the Scottish team 5:1 and ushered in a good start. Musiala was elected the best player of the game.
With this goal-scoring battle as an "appetizer", the European Cup will continue to stage exciting matches. At 21:00 Beijing time tonight, the second match day will begin. At 0:00 on the 16th, this European Cup will usher in the first strong dialogue between Spain and Croatia.
As the whistle of the opening match of the European Cup sounded early this morning, a football feast unfolded before the eyes of the fans. However, in addition to the fierce competition, the billboards around the stadium have also become a unique landscape. The names of brands such as BYD, Fangchengbao, Hisense, Alipay, vivo, Taobao, Alibaba, etc. were displayed in turn. The image advertisements of Chinese companies once again "surrounded" the stadium, announcing the rise and strength of Chinese brands to the world.
This phenomenon is not accidental, but the inevitable result of the increasing influence of Chinese brands in the international market. These companies have a broad user base and market share around the world. By placing advertisements in international events such as the European Cup, they not only showcase their brand image and product strength to global audiences, but also further enhance their brand awareness and reputation.
