Jointly build a 180,000-square-meter commercial complex in Long Beach, SIPG Group and China Travel Duty Free join forces
On May 30, Shanghai International Port Co., Ltd. and China Tourism Group China Duty Free Co., Ltd. signed a cooperation framework agreement. The two parties will jointly carry out comprehensive follow-up positioning, investment promotion, operation and management of the "Shanghai Long Beach" project commercial complex. Cooperate and jointly participate in building the Shanghai International Cruise Tourism Resort, strive to build a development environment suitable for living, working and traveling, and actively promote the implementation of the "Greater Wusong" development strategy.
In the context of the country's active promotion of the consumption strategy of "focusing on expanding domestic demand and forming a virtuous cycle of mutual promotion of consumption and investment", Shanghai is accelerating the construction of "five centers" to promote joint development, coupled symbiosis, mutual empowerment, and promote economic development. High-quality social development continues to achieve greater results. Baoshan District actively implements the "Greater Wusong" development strategy and strives to build the Shanghai International Cruise Tourism Resort. It is transforming from a traditional industrial area to a modern service industry and residential community, and strives to build a place suitable for entrepreneurship, work, and travel that is suitable for living, working, and traveling. living environment.
Through the linkage and transformation between the district and enterprises, the old wharf has been transformed into a new port city. SIPG District 14 is located on the northeast side of Baoshan New Town, bounded by the Yangtze River in the east, Mohe Road in the south, Mudanjiang Road in the west, and Baosteel Huchang River in the north. It has a planned land area of about 80 hectares and a 2-kilometer-long Yangtze River coastline. In 2011, SIPG carried out industrial structure adjustments and functional upgrades, and the Baoshan District Party Committee and District Government actively planned regional economic development and urban renewal. Both parties jointly promoted the overall transformation of the 14th District of Shanghai in the Baoshan area.
Since the official start of the Long Beach project in September 2013, as of the end of 2023, the physical workload of the Long Beach project has been basically completed. The 14th District of SIPG has changed the scene of the container and bulk cargo terminals in the past, becoming an ecological green, commercial, leisure and residential area. , a highlight project in North Shanghai focusing on comprehensive supporting services for the cruise industry. This time, SIPG and China Travel Service Duty Free have jointly signed a cooperation framework agreement to shape the unique charm of Shanghai Longtan’s approximately 180,000-square-meter centralized commercial complex and create a collection of boutique outlets, leisure and entertainment, culture, parent-child and other business formats. The urban leisure destination in northern Shanghai will bring a comprehensive consumer experience to tourists and crew members, and inject new impetus into Baoshan's transformation and economic development.
Born by water and prospered by ports, it promotes the high-quality development of the cruise economy. Located at the intersection of the Yangtze River, Huangpu River and Dongwu Songjiang River, Baoshan's unique geographical location gives Baoshan a first-mover advantage and a good foundation for the development of the cruise industry. Cruise ships have become a bright business card of Baoshan. At present, Baoshan has built the first cruise home port in Asia and the fourth in the world. China International Cruise Line, a large state-owned enterprise, has settled in Baoshan. The first domestic large-scale cruise ship "Aida·Modu" successfully made its maiden voyage at Wusongkou International Cruise Port. "Ocean International large-scale cruise ships such as Spectrum and MSC Glory have resumed sailings one after another. The cruise port will receive more than 1.4 million passengers throughout the year, accounting for approximately 70% of the country's cruise passenger receptions.
Recently, the country has successively issued the full implementation of the 15-day visa-free policy for foreign tourist groups to enter the country by cruise ship, the "Regulations on International Cruise Ships Port Replenishment at Ports of the People's Republic of China", "Customs Measures to Support the Development of the Cruise Industry", etc., which have firmly established Baoshan's vigorous development Determination of the cruise tourism industry. Facing the future, China International Cruises will help Baoshan comprehensively expand cruise tourism, cruise ship supply, cruise duty-free and other businesses, better establish and improve the entire cruise industry chain system, continue to build industry platforms, gather professional forces, and create a place for the settlement and development of cruise industry chain enterprises. good ecological environment.
Waterfront linkage, cultural and sports integration, comprehensively build an international cruise tourism resort. Baoshan, with access to rivers and seas, is making every effort to promote the transformation of the north in accordance with Wusong's master plan of "the intersection of three rivers and the gateway to Shanghai", and actively builds the core functional area of an international science and technology innovation center and a high-quality world-class waterfront urban area. At the same time, we will focus on the leisure and entertainment needs of cruise tourists and cruise crews and accelerate the construction of Shanghai International Cruise Tourism Resort. Within this year, Shanghai Sea World, Long Beach Concert Hall and Long Beach Observation Tower will be fully operational, 300,000 square meters of commercial vehicles will be ready for development, and 6 kilometers of riverside shoreline will be renovated and upgraded to continuously enrich high-quality consumer supplies. The Cordis Hotel, Yitang Family Apartment located outside the cruise port, and the TUI Blue Hotel, the first domestic resort experience hotel of Europe's largest tourism group, will all open within the year.
Baoshan District will regard cruise tourism as one of the "six major industries" to focus on development, regard the riverside cruise tourism belt as the core area of the "three arrows" of urban renewal, expand domestic local consumption, and strive to build ship, port and district synergy The development of a new pattern of cruise tourism consumption development will focus on promoting regional high-quality transformation and development.
