"Midnight MIDNITE" light and shadow restaurant is expected to open in June, and Grand Guangming Cinema will usher in a digital refresh

Release time:May 29, 2024 11:44 AM

The Grand Guangming Cinema, founded in 1928, is undergoing a digital transformation. Recently, the newly created smart tourism immersive experience new space "Da Guangming Historical and Cultural Corridor" and the digital light and shadow restaurant "Midnight MIDNITE" were unveiled. Artists from the China Symphony Orchestra presented a special concert for "Midnight". The reporter learned from the opening ceremony that the "MIDNITE" light and shadow restaurant is expected to open in June.

No. 248 West Nanjing Road has put up a new store sign for the "Midnight MIDNITE" light and shadow restaurant. This place was originally an evacuation passage after the movie, but now it has become a new space with a fashionable atmosphere. The approximately 100-meter-long "Da Guangming Historical and Cultural Corridor" light and shadow corridor will also be upgraded with diverse and contemporary digital expressions to create a readable building and build a "new space for immersive experience in urban smart tourism." In the three digital chapters, the audience will explore major events from the birth of cinema in 1928 to the present from different angles and in different forms.

The name of the "Midnight MIDNITE" digital light and shadow restaurant is inspired by the original musical "Midnight Song" by Daguangming Culture Group. Climbing up the century-old spiral staircase of the Grand Guangming Cinema from the first floor, you can see the light art installation "Century of Glory" hanging in the sky. The shape of "A Hundred Years of Glory" is derived from film. The work integrates lighting and music. As the notes beat, the lights dance and change in the space, as if recording the century-old glory of the Grand Guangming Cinema.

Going up to the third floor, there is a panoramic terrace with an area of 600 square meters. It overlooks the People's Park and is called "the most beautiful terrace on Nanjing Road". On the night of the opening event, the China Symphony Orchestra performed a concert on the 360-degree transparent center stage. The "Peace String Quartet" brought "The Third Movement of "Summer" from Vivaldi's "Four Seasons"" and "Haydn's D Major String Quartet". "The First Movement of the Quartet "Skylark"", tenor Sun Shibo presented "The Highness of the Mountain", girls' duet "Wei Qing", Wang Xuran presented "Duet of Flowers", "La Vie en Rose", etc.

Midnight MIDNITE "Movie Food Journey" exclusive AI virtual human

Midnight MIDNITE immersive theme dinner "Movie Shooting Trip" Dishes: Spicy and Sour Fish Maw

There are two specially created spaces deep in "Midnight MIDNITE", where immersive themed dinners with different themes will be "staged". Diners can enjoy the delicious food while feeling the shock brought by digital art. In the "Movie Food Tour", customers will receive an "itinerary" for the trip. After taking a seat in the room, they will start the experience under the guidance of the exclusive "AI virtual human" and the dinner host in the middle of the night, and shuttle through "Farewell My Concubine", "Summer of Kikujiro", "La La Land" and other movies from different countries, and taste representative delicacies.

Midnight MIDNITE immersive theme dinner "Movie Food Journey" digital light and shadow space

Midnight MIDNITE immersive theme dinner "Film Shooting Journey" Character ID Card: Screenwriter

In the "Film Shooting Journey", participants have to choose a position among screenwriting, storyboarding, actors, photography, editing, and color correction. Upon arrival, a "director" will invite participants of the "filming" to sit down with them. During the meal, different positions will work together to "create" a movie exclusive to the participants. For example, the screenwriter can interact with the typewriter to show the birth of a script; the actor can create his own virtual person on the desktop to vividly interpret the story; the colorist can interact with the entire story by decorating the food with different colors... When the ending song played, the names of all the guests were displayed in the credits.

At the recent opening event, reporters had a taste of the "pilot clip" of the "film shooting trip". Entering the immersive space where light and shadow interweave, a staff member who calls himself "movie assistant director" gathered everyone together to make suggestions for the upcoming "project" of the restaurant's movie of the same name. Opening the door of the "studio" is like walking into an art museum exhibition hall immersed in light and shadow. The light and shadow of film are rolling around the walls and on the dining table and plates. The "movie director" imagined, "Perhaps you can shoot a suspense movie here. It will be very satisfying to eat in a suspenseful atmosphere; or you can shoot an action movie, and it will be very enjoyable to fight while eating."

The film is rolled on the dinner plate. Photographed by Zhong Han

It is reported that "Midnight MIDNITE" is the world's first movie-themed digital art and cultural sensory restaurant. Based on catering services, it creates a comprehensive experience space integrating movies, dramas, operas, dramas and other cultural arts.

For a hundred years, Grand Guangming Cinema has deeply promoted international exchanges in the Chinese film industry. The theme of this year's Shanghai International Film Festival is "City of Movies". We hope that audiences will come to this birthplace of Chinese movies not only to watch movies, but also to encounter a more beautiful life. This coincides with the transformation concept and future development ideas of Grand Guangming Cinema. combine.

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