Can dopamine become literature? Jay Chou's lyrics have high emotional intelligence and he curses people? Internet can lead to dopamine | Internet | Jay Chou
Recently, citizen Hu Yu has been surrounded by the overwhelming amount of dopamine on the internet. On the short video platform, there are various kinds of "dopamine dressing" teaching, the coffee shop has launched "dopamine iced coffee", and even the reading recommendation has also appeared "dopamine literature" - but she is still confused about dopamine on the Internet.
Are you still holding onto the sudden appearance of yyds and nbcs online? A new batch of online "slang", such as "dopamine", has been overwhelming. "Stems that are popular online but you don't understand" once made a hot search, and someone roast that "you can't understand Chinese anymore".
However, in the eyes of other citizens and netizens, the Internet is now expanding from the original "homophone stem" and "abbreviation stem" to deeper cultural ties and attention to social topics. "Language itself is also recording the era."
New "memes" mostly come from short video platforms
You Lu, who is 31 years old this year, has never understood how she has become a representative case of "high emotional intelligence scolding" when she heard about Jay Chou since childhood. He is familiar with the Internet in the game industry. He noticed early that colleagues and netizens began to use "bagpipes coming from afar" to scold those who have different views with him for "rolling away".
"The Wind Flute from afar" comes from the song "Ming Ming Zuo" from Jay Chou's 2012 album "12 New Works". You Lu remembers that according to news reports at the time, Jay Chou first filmed MV footage in Scotland, and then shared the content of the footage with lyricist Fang Wenshan. The latter wrote the lyrics of the song, including the castle, the wind flute, and seagulls, and completed the collaboration in space.
The reason for the alienation of the meaning of this lyrics is due to a video on a short video platform where a barbecue vendor is making money for the elderly. Some netizens commented that street vendors are not easy either, and they need to spare some people. A netizen with the username "Flute from afar" replied with the word "roll". Afterwards, someone replied to him, "Everyone has the right to express their opinions," and he replied again, "You also get lost.".
The netizen's straightforward attitude has attracted public attention, calling him "rolling brother". Afterwards, he expressed his apologies to Jay Chou and his fans for saying that his speech was "too radical" and "changed to what everyone saw under the editing of some marketing accounts.". But this move has instead attracted more netizens to express appreciation for it, with "bagpipes coming from afar" replacing "rolling" as a "high emotional intelligence curse".
Jay Chou probably didn't expect his lyrics to have a new meaning in ten years
Compared to the popular internet slang represented by letter abbreviations in recent years, which mostly comes from fandom jargon, this year many new internet memes, like "bagpipes from afar", come from short video platforms.
For example, the term "Fang Touming", which refers to people who are greasy and vulgar, was originally the username of a blogger on a short video platform. This female blogger, who has over 1.6 million followers on the platform, is popular for imitating various greasy male behaviors in daily life. Even the blogger herself expressed her hope that everyone will not encounter Fang Touming in their lives.
Among the top ten buzzwords of the year selected by Bite Words, there are always stems from the Internet. For example, "greasy" in 2017 came from Weibo, "post wave" in 2020 came from Bilibili, "Versailles literature" came from Weibo, and "spiritual internal friction" in 2022 came from Bilibili's popular and controversial video "Returning to the village for three days, my second uncle cured my spiritual internal friction". However, in more selection lists, there are already many "contestants" from short video platforms such as "Shuan Q", "Barbie Q", and "back and forth". In the eyes of industry insiders, short video platforms, as one of the main channels of communication at present, "memes" are almost inevitable.
Is there a historical origin behind "slang"?
In the popular "slang" on the Internet, "homophonic stem" is an important part. For example, the "Zhuo Bamboo Shoot" that was once named one of the "Top Ten Internet Popular Words" in 2021 by the Shanghai Language and Writing Weekly is a homophonic "Duo Lose". This situation still exists in the near future, but in terms of understanding, it needs to be "twisted" - for example, "Henan wisdom tooth extraction", homophonic "it is difficult not to support".
The "turning" style of understanding not only exists in puns. 27 year old Hu Yu works in a foreign company and has frequently encountered various types of dopamine on short videos this year. At the beginning, a fashion blogger launched "Dopamine Dressing", which uses bright and vibrant colors to match clothing. "I can understand this joke in terms of dressing, which is that bright colors make people feel good." However, she found that "Dopamine" is becoming more and more widely used. For example, a dessert coffee training institution in Shanghai has launched "Dopamine Coffee" and "Dopamine Specialties", which combine various colored ingredients such as coffee, lemon, and strawberries to create colorful drinks.
What she did not expect was that the Internet game "stem", which had always been regarded as "shallow" by herself, went deep. For example, derived from "dopamine dressing" comes "dopamine literature", which means those "healing" words that make people feel happy and happy. Hu Yu discovered that professional institutions such as publishing houses were involved in incorporating the works of Ji Xianlin, Zhang Xiaofeng, Zhou Guoping, Bi Shumin, Lin Wenyue, and others into "dopamine literature", and using different colors to visually represent the styles of these writers. On social media, some people have compiled phrases about "dopamine" in books. In "There's a Snack Shop by the Cloud," Zhang Jiajia wrote, "The sky in July is clear even at dusk, with crisp orchids rising and burning clouds. The air smoothly enters the chest, breathing with the aftertaste of the sky." This has become a widely used "dopamine copywriting.".
Digging deeper into dopamine outfits has become another trend in this trend. Some history lovers found that this Internet craze actually coincided with the aesthetic in Chinese history. Zhang Xuan's "Tamping and Training Picture" of the Tang Dynasty was published on social media. In the picture, women's royal blue skirt matched with red blouse, and green clothes matched with orange and yellow silk. "The color of the ancients is much bolder than that of black, white and gray now". Some people also quote a line from Bai Juyi's "Memories of the Micro" that goes, "Folding down is all in the old green shirt," and "The ancients were both avant-garde and elegant."
The "dopamine wear" of the Terra Cotta Warriors is particularly striking in purple
Even the Terra Cotta Warriors are involved in the trend of "dopamine wearing". A group of restoration and color analysis pictures of the Terra Cotta Warriors are widely circulated on social media. The Terra Cotta Warriors have nearly 20 colors, especially a purple color. For this reason, Mr. Shen, a cultural and museum enthusiast, specially referred to a series of articles written by Yuan Zhongyi, who is honored as the "father of the Terracotta Warriors", concerning the excavation site and color of the Terra Cotta Warriors. Among them, he mentioned that this purple color, whose composition is the same as the copper barium silicate accidentally found in the research of superconducting materials in the 1980s, should be artificially synthesized.
In the view of some industry insiders, it is not surprising that the Internet can also lead to tall. According to the Statistical Report on the Development of Internet in China released by China Internet Network Information Center in March this year, as of December 2022, the number of Internet users in China has reached 1.067 billion, and the Internet penetration rate has reached 75.6%. "The scale of netizens is large and their education level is high. Naturally, they are not satisfied with simply playing" stem "." Some people in the Internet content industry said that many professional institutions and professionals have also entered the online content creation platform, so they need to catch the hot spots for content dissemination, and their fans also have more in-depth information needs. "Stem" is just an introduction, but the content is very open. "
Will playing with memes pollute language?
However, the new "stem" of the Internet, born of crossover, homophonic and association, often has an impact on the original meaning of language. For example, the term "eye-catching bag", which has recently become popular on short video platforms and social media, was originally used in dialects such as Sichuan and Chongqing to describe "embarrassing people" and should be written as "eye-catching bag". However, on the Internet, the meaning of this word has changed quietly. It refers to those who are somewhat humiliating but particularly prominent, and is particularly concerned because of their "foolishness". In this new "stem" of the Internet, the fusion of "visible" and "conspicuous" has become a new word with commendatory meanings. Many performers are competing to become "conspicuous bags", which also helps popularity.
Even the word "stem" itself has been pointed out by many people as a wrong word. The correct word should be "straight", which means laughing and foreshadowing. For example, "straight" and "funny" in crosstalk, "stem" has been accepted by many people because of variety shows and the Internet.
When mobile phones become an important channel for communication, do people still care about the original meaning of words?
When choosing popular words, Bite Words gave up such Internet "slang" as "blocking Q", "CPU", "yes, but there is no need for" big grievances ", which are widely spread on the Internet. The editorial department has explained that the selection adheres to the principle of "standardization", reflects the value of Chinese language, and whether there is innovation in structure, meaning, and usage is the most important criterion for selection.
However, the Language and Writing Weekly has selected "YYDS", "EMO", "Social Horror/Social Bull" and other top ten internet buzzwords. The editorial department has stated that the list is based on the language itself and should be tolerant, research, and guided in dealing with emerging language phenomena.
"Although everyone is familiar with and familiar with these 'memes' online, few people in real life can use them." Hu Yu admitted that he could never say' bagpipes come from afar 'to others. She believes that various types of "slang" online can be ignored. "Are there still people who say 'call' or 'what do you think of Yuan Fang' now? Playing with 'memes' has timeliness." You Lu suggests that since it is impossible to stop creating "memes" online, it is better to strengthen offline education and research. "In addition to strictly adhering to laws and morals, young netizens should also know the correct spelling and original meaning of these words and phrases."
