To create a destination that tourists aspire to, Chedun Film and Television Base, Sinan Mansion... Mayor Gong Zheng conducts research on the cultural and tourism industry in Shanghai | Culture | Cultural and Tourism
According to the arrangement of the Municipal Party Committee's theme education work and the requirements of the Daxing investigation and research deployment, Gong Zheng, Deputy Secretary of the Municipal Party Committee and Mayor, conducted a special research on the cultural and tourism industry today.
In the morning, Gong Zheng and his delegation arrived at the Haopu High tech Studio at the Songjiang Chedun Film and Television Base and listened to relevant information introductions. The person in charge introduced that the project has a total investment of 500 million yuan and was completed in 2020. It includes the largest standard photography studio in Shanghai, and is currently preparing to build an LED virtual studio and a panoramic sound mixing studio. Subsequently, Gong Zheng came to the Chedun Film and Television Base Shanghai Film and Television Park to inspect the imitation construction scenes such as the Wukang Building Hotel, the Yellow River Road Building Complex, and a major conference site building complex. He gained a detailed understanding of the base's development, industry promotion, and subsequent planning, and watched the rehearsal of projects such as the Red Immersive Party Building Classroom. The person in charge introduced that Shanghai Film and Television Park has been built since 1999, with a total of over 320 movies and over 940 TV dramas filmed here. At present, the park is building an immersive metaverse film and television park. Gong Zheng pointed out that we should pay attention to new trends in technological development and consumption, use new technologies such as the metaverse to provide consumers with unique new experiences, and shape new advantages in the cultural and tourism industry.
The Sinan Mansion is located in the historic and cultural area of the old city. In recent years, the project has launched nearly 20 brand activities, including the Sinan Reading Club and Sinan Night Party. Gong Zheng and his delegation walked into the Sinan Mansion, inspecting the Time Living Room, Sinan Bookstore, and Sinan Literature House to gain a detailed understanding of the operation party's efforts to build a cultural Sinan brand. Gong Zheng pointed out that the cultural and tourism industry cannot do without profound cultural accumulation. We must adhere to the principle of shaping tourism through culture, highlighting culture through tourism, inheriting historical context, reshaping the functions of old buildings, and creating popular check-in points for citizens and tourists.
Gong Zheng pointed out that Shanghai has a profound red culture, Shanghai style culture, Jiangnan culture, and fashion culture. We need to promote the deep integration of culture and tourism, promote the integration of cultural tourism with the primary, secondary, and tertiary industries, carefully create red cultural tourism, Shanghai style cultural tourism, Jiangnan cultural tourism, and fashion cultural tourism, and transform Shanghai's historical and cultural advantages into cultural tourism industry advantages. To create a first-class business environment and a fair market environment, leverage the market advantages of international metropolises and the synergistic effect of concentrated cultural and tourism projects, gather excellent domestic and foreign market entities, attract high-energy cultural and tourism projects to settle, and cultivate new highlights of high popularity cultural and tourism consumption. We should seize the opportunity of strong demand for cultural and tourism consumption after the epidemic, improve the quality of cultural and tourism products and services, enhance the level of refined urban management, and let Chinese and foreign tourists experience the charm and warmth of Shanghai.
