[Splendid Chinese Year] The consumer market in the Year of the Dragon welcomes a “good start” in terms of consumer demand | Ministry of Commerce | Consumer Market
Guangming Daily, Beijing, February 14th. During this year’s Spring Festival holiday, people’s enthusiasm for traveling is high. Data shows that the number of tourists at key cultural and tourism attractions across the country has reached 123 million, an increase of 22.8% compared with the same period in 2023. As of 11:42 on February 14, the total box office for the 2024 Spring Festival has exceeded 5 billion yuan. All parts of the country actively held Spring Festival cultural and tourism consumption month activities, and distributed more than 600 million yuan in cultural and tourism consumption subsidies to benefit the people.
Groups of vivid consumption data reflect the steamy consumption during the Spring Festival and highlight the strong momentum of the Chinese economy.
The Ministry of Commerce has designated 2024 as the "Consumption Promotion Year". As the first of 12 key activities throughout the year, the "2024 National Online New Year Shopping Festival" has been launched on January 18. Online retail sales have reached nearly 800 billion yuan, achieving This marked a “good start” for online consumption in 2024.
During the Spring Festival, the people’s demand for travel, leisure and cultural consumption is concentrated. In the past few days, streets and alleys across the country have been decorated with lights and colorful decorations, and various New Year activities have begun. The splendid folk performances, the dazzling garden lantern shows, and the unique local culture paint a beautiful picture of a prosperous and prosperous era, and also make the New Year's flavor in people's memories come alive. Big data monitoring by the Ministry of Commerce shows that passenger flow in business districts across the country has increased significantly. On New Year’s Eve, the passenger flow and turnover of national demonstration pedestrian streets increased by 26.9% and 21.7% respectively year-on-year.
"This year's Spring Festival consumer market presents many new characteristics, which further highlights cultural characteristics." Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that new trendy products with "dragon" elements are very popular, including visiting markets, admiring lanterns, watching performances, etc. The atmosphere of traditional cultural consumption is getting stronger day by day. This year’s Spring Festival consumption promotion activities highlight the integration of business, travel, culture, sports and health to meet the diverse consumer needs of the people. The Ministry of Commerce has complied with the people's consumption wishes and launched festival scenes such as burning winter ice and snow, Laba Festival, celebrating Lantern Festival, and spring renewal, to create a happy atmosphere to welcome the New Year and celebrate the New Year lively.