Shanghai promotes high-quality development of the film industry, focusing on the deep integration of "film and television+technology" industry | copyright | film
Focusing on the deep integration of "film and television+science and technology" and promoting the high-quality development of the film industry, on the morning of June 11, the theme forum of the 25th Shanghai International Film Festival "Science Fiction Film Week" and the Shanghai Science and Technology Movie Metropolis Press Conference was held in Songjiang District, where the "Several Provisions of Songjiang District on Promoting the High quality Development of the Film and Television Industry in Shanghai Science and Technology Movie Metropolis" were released and signed on site.
The Several Provisions of Songjiang District on Promoting the High quality Development of Shanghai Science and Technology Film Capital's Film and Television Industry have been upgraded again based on the 2020 Songjiang District Film and Television Industry Support Policy 2.0 version. The original 16 support measures have been expanded to 18, and specific support measures have been added for key links in the film and television industry, such as "supporting film and television enterprises to go public," "supporting emerging film and television formats," and "encouraging the introduction and training of film and television talents." This has increased some policy support efforts, expanded the scope of policy support, and adjusted some clauses.
A batch of key projects seized the opportunity. At the event, the Shanghai Science and Technology Film Metropolis Film and Television Collaborative Industry Alliance was established, and the unveiling ceremony of the film and television industry intellectual property application and protection base, the opening ceremony of the Yangtze River Delta International Film and Television Center and the entry of the Cangcheng National Cultural Export Base, the opening ceremony of the Shanghai Science and Technology Film Metropolis Metaverse Creation Base, as well as the release of high-tech production platform projects at the Shanghai Starry Hotel and Shanghai Film Science and Technology Innovation Center, and a series of Shanghai Science and Technology Film Metropolis project contracts were held. After the establishment of the Film and Television Industry Intellectual Property Application and Protection Base, jointly established by the Propaganda Department of the Songjiang District Committee, the Songjiang Court, the District Bureau of Culture and Tourism, the School of Intellectual Property at East China University of Political Science and Law, and the Shanghai Radio and Television Production Industry Association, various forms will be taken to actively respond to the needs of intellectual property application and protection in the film and television industry, such as enterprise field research, difficult case discussions, complex dispute resolution, typical case notification, case judicial advice, and compliance plan formulation. After the establishment of the Shanghai Science and Technology Film Metropolis Film and Television Co production Industry Alliance, a negotiation mechanism will be established to systematically solve various problems related to scenery, people, and life in film and television shooting, providing modern, professional, humanized, customized, and technological precision services for film and television crews.
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It is reported that the Huace Yangtze River Delta International Film and Television Center and Shanghai Cangcheng Film and Television Cultural Industry Park, located in Yongfeng Street, Songjiang District, will use the physical space of the Cangcheng National Cultural Export Base to settle in and implement the "5+1" action, which includes building a film and television cultural copyright trading service platform, a film and television cultural trade investment and financing service platform, a film and television cultural talent service platform, a film and television cultural trade policy docking service platform, and a film and television cultural trade exchange and trading service platform, as well as opening up a major channel for film and television cultural export trade, deeply building a smooth cultural export industry chain upstream and downstream, vigorously developing innovative film and television cultural industry trade platform carriers, increasing overseas market exploration, and striving to become an important channel for China's film and television cultural industry, especially the "Shanghai Culture" brand to go global.
The Shanghai Science and Technology Film Metropolis Metaverse Creation Base, located in Chedun Town, Songjiang District, covers an area of 35 acres and consists of an indoor real scene studio, XR virtual reality studio, action capture studio, and outdoor landscape area. The plan is to build a digital human brokerage platform, digital film and television, digital entertainment, and continue to promote projects such as digital shows, digital cultural and creative, digital media, digital cultural tourism, and digital live streaming. In the infinite space of "virtual and real integration", it aims to achieve deep integration of technology and film and television, commerce, talent, and traditional industries. The Shanghai Sitiqi Hotel project, also located in Chedun Town, is modeled after the Wukang Building and positioned as a fashionable and trendy hotel with a focus on "movies+cultural lifestyle". It includes 72 rooms, 1 Western restaurant, and 1 multifunctional theater. After the hotel opens, it will serve as a supporting project for film and television to provide accommodation space for the crew, and will also collaborate with Shanghai Film and Television Park to create an immersive drama experience and parent-child experience destination. In addition, the Shanghai Film and Television Innovation Center, with Haopu Film and Television Base as its core, is also accelerating the construction of high-tech virtual studios and digital post production platform projects, creating a "digital bridgehead" including virtual filming.
At the press conference, Shanghai Cangcheng Film and Television Industry Park signed a business cooperation framework agreement with the Northern National Copyright Trading Center. In the future, the Northern National Copyright Trading Center will gather copyright resources from upstream and downstream enterprises in the film and television industry, gather existing full industry chain film and television enterprise resources from Shanghai Science and Technology Film Capital, and achieve a new model of "copyright+technology+finance" full copyright development and operation. China Copyright Agency Co., Ltd., Shanghai Science and Technology Film Capital Film and Television Collaborative Innovation Center, and Zhongshu Edition Cloud Technology Development Co., Ltd. have signed a strategic cooperation agreement for the Film and Television Culture and Art Copyright Service Alliance Platform. They will work together to create a film and television culture and art copyright service platform and a film and television culture and art copyright city reception hall, in order to protect the legitimate rights and interests of copyright holders, promote the transformation of the film and television derivative industry from lagging development to advanced development, achieve balanced development of the film and television industry, and build a full chain of copyright creation, application, protection, management, and service.
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At the "Science Fiction Film Week" keynote forum, the attending guests gave keynote speeches on the themes of "Science Fiction, the Perspective of All Humanities and Chinese Stories" and "Exploring the Unknown and Science Fiction Emotions". They also shared the theme of "Science Fiction Movies and Surrealistic Wonders" and held a roundtable forum on the theme of "International Perspective and Contemporary Context of Science Fiction Movies".
Zhao Jiaming, member of the Standing Committee of the Shanghai Municipal Party Committee and Minister of Propaganda, and Mao Yu, Executive Deputy Director of the National Film Administration, attended the event.