The prototype of the story is actually..., "She is 'Jiaojiao'!" The new female anchor entered the Shanghai Jiao Tong University news broadcast room
"I heard she is 'Jiaojiao'." On December 8, a new news anchor was broadcasting campus information live on the official video account of Shanghai Jiao Tong University. She stands upright, expresses richly, and has a natural demeanor. Without prompting, you would not be able to tell that this live news broadcast is different from the past, because the female anchor is not a "real person", but a "virtual person". She is the first virtual digital human anchor launched by Jiaotong University Fusion Media Platform.
Judging from the news footage, the anchor is well-dressed, and his body movements and facial expressions appear very natural. When broadcasting the news, his voice is fresh and smooth, showing the style of a professional anchor, and even his lip movements are very similar to those of a real person. What is even better than a real person is that as long as no wrong information is entered, the virtual anchor will not make mistakes and does not need to take a break. It can meet the needs of 24-hour uninterrupted news broadcast and can even make adjustments based on audience feedback. iterate.
This year, the strong rise of AIGC and the advent of large language models similar to ChatGPT have made digital humans a hot topic. Virtual digital people are virtual characters that exist in digital form in digital space and have multiple human characteristics through the aggregation of deep learning, speech synthesis, computer graphics, motion capture, graphics rendering, etc. The virtual digital anchor combines deep learning, digital human rendering and other technologies to present a smart and realistic interactive performance, and the language and movements are the same as those of real people.
A reporter from Jiefang Daily and Shangguan News learned that the "virtual anchor" formed by the school's independent planning, research and development and training, integrating a variety of artificial intelligence generation technologies, has been used on Shanghai Jiao Tong University's official video account, Douyin, Bilibili and other integrated media platforms. It is the first time to test the waters and will continue to be used in the school's news releases, important news broadcasts, quality courses, event promotions and other sections, using AI to empower integrated media construction and create a new paradigm of educational communication.
Behind the project, relying on the team of Professor Song Li from the Medialab Laboratory of the Institute of Image Communication and Network Engineering, Department of Electronic Engineering, School of Electronic Information and Electrical Engineering, Shanghai Jiao Tong University, everything from digital human anchor data collection to digital human model rendering and video synthesis relies on independent Design implementation. It is worth mentioning that this virtual digital human anchor image is also based on the master's degree students of Song Li's team. Regarding the "Jiaotong University Digital News Anchor", Song Li believes that the birth of Yuanverse and AI technology has made the creation of virtual images a reality. Users can also interact with virtual images, that is, the fusion of virtual and real, and the interplay of virtual and real, which has greatly broadened the dimension of multimedia.
In recent years, the country has successively issued a number of policies such as the "14th Five-Year Plan for Digital Economic Development", "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", and "Action Plan for the Integration of Virtual Reality and Industry Applications" to support the development of virtual digital technology. Internet companies have successively released digital human-related products to improve production efficiency while providing the industry with more "high-intelligence" and "high-quality" virtual anchors.
In fact, in addition to virtual anchors reporting news updates, digital humans can provide students with a personalized and interactive learning experience. For example, create virtual digital lecturers and create AI course scenarios. As a result, the virtual digital image can be deeply integrated with digital teaching content, scenes, etc., breaking through the traditional limitations of individual lecturers' resources and expanding the coverage of high-quality educational resources.
However, the technological application of digital virtual humans is still in its infancy, gaps in system standards and safety ethics still need to be filled, and relevant laws, regulations, and ethical norms also need to be improved. How to ensure that the use and development of digital people is in line with human interests and values is an issue worthy of attention. Currently, work related to the 2.0 iteration of the "Jiaotong University Digital Anchor" is in full swing. In the future, it is expected to further improve the image of the digital anchor, enhance the richness of broadcast content and the interactivity of broadcast methods, and continuously polish the IP image.