17 cities have set up "advertising tree houses" to advertise under ancient trees, and from now on to Qixi Festival, friendship | ancient trees | tree houses

Release time:Apr 14, 2024 21:04 PM

The ancients often used plants and trees to express their emotions. The ancient trees that have withstood the erosion of history and the changes in the historical environment have gradually become symbols of spiritual sustenance, carrying people's prayers for a better life.

Today is the first ecological day in China, which coincides with the coming of the traditional Qixi Festival. The Cultural Program Center of China Central Radio and Television Station and the Office of the National Greening Committee jointly launched the media integration activity of "advertising under ancient trees". This activity combines the traditional Qixi folk activities with the emotional needs of modern festivals. From 15th to 22nd, "advertising tree houses" were set up under characteristic ancient trees in 17 cities across the country, inviting people to clock in and pray for love.

The activity revolves around keywords such as "inheritance", "protection", "prayer", "blessings", and selects 17 offline check-in "confession ancient trees" nationwide, including red bean trees from Yucheng District, Ya'an City, Sichuan Province, Jiuhuo 18 branches from Miyun District, Beijing, ancient camphor trees from Xiannvhu District, Xinyu City, Jiangxi Province, and couple trees from Shuangpai County, Yongzhou City, Hunan Province. During the process of going to the local area for confession and check-in, the public can record precious images of each confession under an ancient tree in the form of slow live streaming through the CCTV video client. Online netizens can further learn about ancient trees and famous trees in various regions through slow live streaming, and enjoy the millennium standing charm of ancient trees and the surrounding natural scenery without leaving their homes.

The "Advertisement under Ancient Trees" integration media activity will also launch an online advertising campaign. By customizing the H5 interaction of "This Qixi, I'm glad to meet you", we invite netizens to send blessings and wishes to loved people and things in the form of message advertisements. While creating a sense of Qixi ceremony, we will guide young netizens to increase their awareness of ancient trees and participate in the action of protecting ancient and famous trees, ecological environment and cultural heritage together.

This event also set up an ancient tree section on the CCTV client, showcasing 100 representative ancient trees and famous trees from across the country. It calls on netizens to follow CCTV to meet ancient trees in the "cloud" and embark on a wonderful national romantic "cloud tour" of ancient trees, to get to know those millennium old trees that carry history and record changes, and to achieve a spiritual journey of exploring the river of time.


17 cities have set up "advertising tree houses" to advertise under ancient trees, and from now on to Qixi Festival, friendship | ancient trees | tree houses

The event also invited multilingual journalists from the headquarters to participate in the check-in of characteristic ancient trees. Reporters explored the unique romantic significance of ancient trees and felt the Chinese romance through personal experience. They shared their understanding of traditional festivals and expressed their love for Chinese traditional culture through English, Russian, Turkish, Tamil and other languages by telling stories about Qixi, reading traditional poems, experiencing distinctive folk customs and other different ways.

The ancient trees have gone through thousands of years, not only witnessing the Qixi confession, but also witnessing the deep and broad "great love". The confession under the ancient tree is the confession of heaven and earth to mountains and rivers, the expression of humanity to all things, and also a Chinese style romance that embraces beauty and harmonious coexistence. The Chinese style romantic "confession" is not limited to love, friendship, and family. The deeper proposition of "harmonious coexistence between humans and nature" is worth exploring and practicing, and we hope that everyone can bravely pursue and strive.

It is reported that on August 22, on the day of Qixi Festival, the 2023 China Central Radio and Television Station will broadcast the special program of Qixi, "Like Seven, Encounter Mansong Tonight".

The UK has formed the largest exhibition group, with over 2200 companies from 28 of the top 30 countries and regions participating in the Service Trade Fair. Institutions | Organizations | Enterprises
The UK has formed the largest exhibition group, with over 2200 companies from 28 of the top 30 countries and regions participating in the Service Trade Fair. Institutions | Organizations | Enterprises

The 2023 China International Trade in Services Fair will be held in Beijing from September 2nd to 6th. According to a press conference held by the State Council Information Office in Beijing today, this year is the first year for China to fully resume offline exhibitions. This year's Fair for Trade in Services has increased its offline invitation efforts, highlighting internationalization, authority, and professionalism, further promoting exchanges and negotiations between exhibitors, mutually beneficial cooperation, and win-win outcomes. More than 500 Fortune Global 500 and leading enterprises will participate in the 2023 Global Service Trade Summit offline, with an expanded scale and a higher level of offline guests. Some foreign dignitaries, ministerial level guests, and international organization leaders will be invited to attend and deliver speeches. The host country of this year's Service Trade Fair is the United Kingdom, which has formed the largest exhibition group since the exhibition. 51 countries and 24 international organizations will be established offline in the name of national governments or headquarters

The National Grand Theatre has built the world's largest theater complex, and the three major buildings of the Beijing Urban Sub center have been fully completed. The museum | Beijing | Conclusion
The National Grand Theatre has built the world's largest theater complex, and the three major buildings of the Beijing Urban Sub center have been fully completed. The museum | Beijing | Conclusion

25 kilometers east of Beijing, the water of the Grand Canal flows leisurely. On both sides of the canal, large-scale greening is quietly spreading, and the three major buildings of Beijing's urban sub center are rising from the ground. On the 15th, the reporter visited the three major buildings that were about to be completed. The Beijing Art Center, which looks like a big curtain, shimmers with silver under the sunlight. The Grand Canal Museum seems to be covered with five sails scattered all over the roof, and the Beijing City Library, supported by 144 "ginkgo tree trunks," looks like a sea of forests. At the end of September, the "Three Major Buildings" met the conditions for completion and acceptance. Sha Gang, Deputy General Manager of the Three Major Construction Project Department of Beitou Group's Urban Sub center, introduced that as of now, the main structure and exterior facade decoration works of the three major construction projects have been fully completed. 95% of indoor electromechanical engineering has been completed, 90% of indoor decoration engineering has been completed, and 80% of outdoor municipal and landscape engineering has been completed

More than 3000 people were trapped in three trains in Mentougou mountain area. Fengsha Railway, which was damaged in rainstorm, resumed operation last night | more than 3000 people
More than 3000 people were trapped in three trains in Mentougou mountain area. Fengsha Railway, which was damaged in rainstorm, resumed operation last night | more than 3000 people

On the evening of August 8th, it was learned from the Beijing Railway Bureau of China that after 71 hours of emergency repair, at around 18:30 on August 8th, as the track rolling locomotive slowly passed through the Zhuwo Station of the Fengsha Railway, the Fengsha Railway finally resumed traffic. The Fengsha Railway was completed and opened to traffic on June 30, 1955. It is a mountainous railway and the first mainline railway in the Beijing Tianjin Hebei region. It is also an important channel for transporting coal from Shanxi to other regions. On July 30, affected by rainstorm for several days, some sections of Fengsha Railway located in Mentougou District of Beijing were seriously damaged. Train K1178, K396 and Z180 were stranded in the mountains, and nearly 3000 passengers and attendants were stranded. After the joint cooperation of the railway department, armed police soldiers, and firefighters, all passengers and crew members were able to escape from the trap for 5 days and arrived at Beijing West Station and Beijing Fengtai Station respectively

The Chinese Academy of Social Sciences releases major achievements on a monthly basis, and the "History | Theory | Series of the Party's Centennial Struggle Historical Experience Series" is published
The Chinese Academy of Social Sciences releases major achievements on a monthly basis, and the "History | Theory | Series of the Party's Centennial Struggle Historical Experience Series" is published

The key publication of the Central Propaganda Department's theme publication, "A Series of Historical Experience of the Party's Centenary Struggle," has been released recently. On the morning of the 4th, the Chinese Academy of Social Sciences organized a "Monthly Conference on Major Achievements of the Chinese Academy of Social Sciences" in Beijing, focusing on introducing this theoretical achievement. The "Historical Experience Series of the Party's Centennial Struggle" is a masterpiece that examines and summarizes the history of the CPC from the perspective of historical experience. It is based on the historical resolution passed at the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China, deeply implementing the spirit of the 20th National Congress of the Communist Party of China, and based on the ten historical experiences accumulated from the Party's century long struggle clearly pointed out in the resolution, it is independently written from ten aspects: Party leadership, people first, theoretical innovation, independence and autonomy, the Chinese path, embracing the world, exploring and innovating, daring to struggle, united front, and self revolution. According to the introduction, the Party

The millennium old traditional customs in Nanzhao are rejuvenated, with "golden leaves" flourishing, and the body of mugwort picking during the Dragon Boat Festival | modern | tradition
The millennium old traditional customs in Nanzhao are rejuvenated, with "golden leaves" flourishing, and the body of mugwort picking during the Dragon Boat Festival | modern | tradition

During the Dragon Boat Festival, there has been a custom of picking mugwort in Chinese folk culture since ancient times. The "Jingchu Suishi Ji" from the Northern and Southern Dynasties period records: "On the fifth day of the fifth month, picking mugwort as a person, hanging it on the door to ward off poisonous gas." To this day, many regions still retain the custom of picking mugwort on the Dragon Boat Festival. In Nanzhao County, Nanyang City, Henan Province, a large number of people go up the mountains to pick mugwort around the Dragon Boat Festival every year. The collected mugwort leaves are made into various mugwort products by local enterprises and sold nationwide. Recently, the Aicao Culture Festival was held in Nanzhao County, and reporters visited several local traditional Chinese medicine enterprises. Here, the traditional custom of picking mugwort during the Dragon Boat Festival is being given new vitality by the thriving modern traditional Chinese medicine industry in the local area. The Dragon Boat Festival picking of Artemisia argyi has been given new vitality by the modern traditional Chinese medicine industry. The Dragon Boat Festival picking of mugwort has a long history of use in China. At the Xiaokong Mountain Site in Nanzhao County, archaeology