Today's data selection: The supplementary price for Spring Festival movie tickets is as low as 19.9 yuan; Stephen Chow and Wong Jing will also film short dramas

STO Express temporarily raises prices for express shipments over 3 kilograms in 12 provinces

On January 29, STO Express issued the latest notice to the entire network stating that in order to ensure the quality of terminal delivery services and consumer experience, combined with weather conditions, the entire network will be shipping to Heilongjiang, Jilin, Jiangxi, Hunan, Hubei, Anhui, Sichuan, and Henan. , Shandong, Shanxi, Inner Mongolia, and Liaoning provinces, 3 kg to 5 kg will increase by 1 yuan/kg, and above 5 kg will increase by 3 yuan/kg. Express shipments within 3 kg will be adjusted by each outbound provincial company based on its own transportation capacity. Adjustments will be made, and the implementation date will be January 30 to February 2, 2024, subject to the pick-up time.

The supplementary price for Spring Festival movie tickets is as low as 19.9 yuan

On January 31st, pre-sale channels for Spring Festival films were opened. The reporter noticed that the night before the pre-sale, 19.9 yuan tickets were sold out to build momentum for the film's early schedule. According to incomplete statistics, "Hot and Spicy", "Flying Life 2", "Mr. Red Carpet", "Let's Shake the Sun Together", "Article 20", etc. have successively released ticket replenishment strategies: on February 10, discounts for 50 yuan and below will be given on that day to 19.9 yuan, and an instant discount of 15.1 yuan for purchases above 50 yuan. "Hot and Spicy" not only offers dual-platform ticket rebates, but also buys one and gets one free. To build momentum for the film, major companies are also showing their talents. "Flying Life 2" attracts audiences with its super high "100% content content".

Sales of real estate companies hit bottom again in January, with the TOP50 threshold falling below 1 billion

The low pressure in the property market continues. In January 2024, the sales scale of the top 100 real estate companies was still shrinking. According to data from CRIC, a third-party consulting firm, in January, the top 100 real estate companies achieved sales of 235.06 billion yuan, a year-on-year decrease of 34.2% and a month-on-month decrease of 47.9%. The scale of single-month performance hit a new low in recent years.

Liu Shui, corporate research director of the China Index Research Institute, analyzed that sales performance continues to decline. On the one hand, the epidemic has just been released in the same period of 2023, and the backlog of demand has been rapidly released, resulting in a relatively high market base; on the other hand, the current market as a whole is still relatively weak. The downturn has caused no significant improvement in sales of real estate companies.

The continuous reduction in sales scale has caused the sales threshold of each echelon of the top 100 real estate companies to drop again and again, and now has reached the lowest level in recent years. Among them, the sales transaction amount threshold of the TOP10 real estate companies dropped by 32.7% year-on-year to 7.24 billion yuan, falling below 10 billion yuan; the threshold value of the TOP50 real estate companies dropped significantly by 38.5% year-on-year to 960 million yuan, falling below 1 billion yuan; and the TOP100 real estate companies The sales transaction amount threshold for real estate companies is as low as 370 million yuan.

Domestic consumption of gold jewelery for the whole year was 282 billion, and the performance of gold stocks increased last year.

In recent years, with gold prices hitting new highs, the global gold jewelry market remains resilient.

The "Global Gold Demand Trend Report" released by the World Gold Council on January 31 shows that for the whole of 2023, global gold jewelry consumer demand increased slightly by 3 tons year-on-year to 2,093 tons. And China is the most important growth driver.

The report shows that in 2023, despite the 17% surge in domestic gold prices, the total demand for gold jewelry in China will still reach 630 tons, a year-on-year increase of 10%. At the same time, due to the surge in gold prices, domestic gold jewelry consumption will reach 282 billion yuan in 2023, a record high.

Wang Lixin, CEO of the World Gold Council China, analyzed that in 2023, the total domestic demand for gold jewelry will increase significantly due to the recovery of China's economy, the increasing attractiveness of gold, and the growth in demand for wedding gold jewelry. However, in the fourth quarter of 2023, the total domestic demand for gold jewelry fell by 4% from the third quarter to 148 tons.

Wang Lixin predicts that China's gold jewelry demand may face challenges in 2024. Although the traditional sales peak season during the Spring Festival holiday may promote outstanding gold jewelry demand in the first quarter of 2024, consumer demand throughout the year may weaken due to rising gold prices and other reasons. .

Stephen Chow and Wong Jing are also going to film short dramas. The market size of short dramas this year will exceed 50 billion.

Previously, the well-known Hong Kong director Wong Jing entered the short play market and held a launch ceremony for a new play in Hengdian. Later, Stephen Chow joined hands with Douyin to reach an exclusive high-quality micro-short play cooperation and jointly developed and operated "9527 Theater", which dominated the domestic short play market. Because of the participation of star directors and actors, another small climax broke out.

However, the secondary market showed a calmer performance. Wind data showed that the short drama game index fell for three consecutive days, falling 3.76% on the 31st. Among them, Mango Super Media fell by 1.34%, Ciwen Media fell by 2.34%, Gravity Media fell by 2.67%, Yuewen Group fell by 3.21%, Hengdian Film and Television fell by 4.56%, and Palm Reading Technology fell by 5.77%.

Brokerage analyst Jiang Yifan previously told China Business News that in the secondary market, short dramas belong to the "one-wave flow" model, which rises and falls very quickly. It is a track for making quick money, and it is difficult to form competition barriers. For example, within the industry There may be hot hits and monetization methods, but because good scripts can be imitated, they are also easy to copy. In addition, the operation mode of the short drama sector is also difficult for investors, and the timing of entry and exit is difficult to control.

According to data released by the State Administration of Radio, Film and Television, the number of micro-short dramas registered for the whole year in 2021 is 398, and the number of registered micro-short dramas in 2022 is close to 2,800, a year-on-year increase of 600%. According to Yunhe Data's "2023 Annual Short Drama Report", a total of 3,574 short dramas were approved for filming in my country in 2023, with a total of 97,327 episodes; the number of episodes increased by 9% year-on-year, the number of episodes increased by 28% year-on-year, and the average number of episodes increased to 27 episodes. /department.

The "2024-2029 China Micro-Short Drama Industry Development Insights and Market Prospects Forecast Research Report" released by the China Business Industry Research Institute shows that the size of China's micro-short drama market in 2022 will be approximately 10.17 billion yuan, a year-on-year increase of 176.36%. Analysts from the China Business Industry Research Institute predict that the market size will reach 37.39 billion yuan in 2023 and 50.44 billion yuan in 2024.