How can grand narratives achieve micro dissemination? This short video is about reasoning and building the party with spirit while telling stories | Video | Rationality
Recently, the 4-episode short video "The Source of Spirit and the Foundation of Strength - Decoding the Great Spirit of Building the Party" produced by the Party History Research Office of the Shanghai Municipal Committee of the Communist Party of China has attracted widespread attention and praise from society after being broadcasted in the "Thought Gathering" column of Shangguan News. In order to better promote the great spirit of the founding of the Communist Party of China and further make good use of new media to tell the red story, on July 14th, the Party History Research Office of the Shanghai Municipal Committee of the Communist Party of China held an exchange symposium at the Research Center for the Great Spirit of the Founding of the Communist Party of China at the First National Congress Memorial Hall. This is a further exploration of telling the red story with heart and emotion, and also a starting point for promoting the great spirit of building the Party through education.
According to the creators, the series of short videos took more than half a year from the official launch of planning to the final completion of production and release online. In the video, there are nearly 40 red venues and nearly 20 red stories, which is not only a condensed "Shanghai Red Culture Deep Tour", but also a micro party lesson.
The experts at the meeting agreed that this series of short videos was launched on the occasion of the celebration of the 102nd anniversary of the founding of the CPC, with a high purpose, obvious features and new methods. It not only explored a new way of micro communication of grand narratives, but also explained the whole process of breeding, practicing and carrying forward the great spirit of Party building in Shanghai, fully reflecting the responsibility and responsibility of the Party History Research Office. At the same time, everyone pointed out that although the short video has won many recognition and praise, and the value of social communication and education is significant, the propaganda of the party history is always on the way. In terms of theme, we should continue to expand the propaganda of the spiritual pedigree of the CPC with the great founding spirit as the source; In terms of propaganda methods, we should fully leverage the research capabilities of the Party history department and enhance the richness of the interpretation of red resources; In terms of expanding influence, it is necessary to further integrate online and offline participation forms to attract more audience, especially young people's attention and participation.
The attendees stated that in order for the Party's innovative theory to fly into the homes of ordinary people, it is necessary to accurately grasp the pulse of the new era, paying attention to the issues of "who will listen" and "who will speak", as well as solving the problems of "what to talk about" and "how to talk about". In storytelling, we should reason and see the spirit, activate the red genes into visible, audible, and practical spiritual power, and strengthen our efforts to serve reality. We should take the successful trial of this series of short videos as an opportunity to further strengthen theoretical research, innovate educational forms, and make red stories stir the soul and integrate red genes into the bloodline, so as to draw strength from the great spirit of building the Party and inject strong impetus into the development of Shanghai in the new era.
Party history experts such as He Jiliang, Xin Ping, Wu Ruihu, Xue Feng, and Tong Ke, as well as leaders of red venues, as well as some grassroots cadres and youth representatives, participated in the symposium.
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