Some of them are worth learning from in more cities in the Yangtze River Delta, such as Hailing in Taizhou. Zibo wrote a 5000 word report on Hailing in Taizhou
A while ago, the government research group of Hailing District, Taizhou City, published "Zibo Barbecue is So Popular, What can Taizhou do?" The key to learning from Taizhou Hailing lies in how to make the renewal and transformation of Taizhou's old city smoother: like Zibo, Hailing, which is also in the midst of transformation, is the main carrier of Taizhou's national historical and cultural city. Faced with the hardcore task of Taizhou Municipal Party Committee "focusing on implementing the renewal of the old city, carefully making the" Fengcheng River "cultural core, and building a cultural ancient city that gathers humanities, carries memories, and expresses homesickness", Taizhou should learn from Zibo... The article analyzes and summarizes in more than 5400 words. There are three noteworthy points, three thought-provoking questions, and three valuable experiences for Zibo barbecue. Hailing District is the main urban area of Taizhou, with Taizhou's total economic output ranking among the top 50 in the country. The two pillar industries of medicine and shipbuilding have been selected as national advanced manufacturing clusters. However, Taizhou has its own troubles: low visibility and weak presence. Although Taizhou has a history of over 2100 years of urban construction, with many famous figures such as Shi Nai'an, Zheng Banqiao, and Mei Lanfang, it is also a national historical and cultural city. However, Taizhou's tourism industry ranks very low in Jiangsu Province. Yangzhou and Taizhou share similar cultural and historical genes, but in 2022, Yangzhou's tourist reception and tourism revenue are more than three times that of Taizhou. In addition, the population outflow and aging issues in Taizhou are quite serious, and this city urgently needs to improve its visibility and attractiveness. The research group believes that the reason why Zibo barbecue has remained popular for a long time is due to the top-level design of the Zibo Municipal Party Committee and Government, the effective implementation of policies by functional departments and staff, and the fact that the people of Zibo cherish the opportunity to become popular. The three experiences worth learning from in Hailing, Taizhou are: selecting the best "IP", deeply cultivating segmented markets, and creating a "tipping point" for traffic; Polish the "brand", increase policy supply, and enhance urban influence; Thick planting of fertile soil, adhering to development for the people, and cultivating economic growth points. The "classics" obtained by the Taizhou Hailing research group are also worth learning from by more cities in the Yangtze River Delta. Just like shopping malls and supermarkets need to attract traffic, historical and cultural cities also need to deeply cultivate segmented markets, explore the most local cultural points, and cultivate and create cultural and tourism IPs with explosive effects in order to expand their reach. For example, barbecue in Zibo, Hanfu in Luoyang, and the Water Splashing Festival in Yunnan are all successful cases. In today's increasingly homogeneous urban architecture, differentiation is becoming increasingly important. Among the numerous distinctive historical and cultural elements, we focus on "food, accommodation, transportation, travel, shopping, and entertainment", selecting cultural symbols that meet consumer needs, are accessible to the public, affordable, distinctive, and have a certain degree of "topicality" to create a unique IP with small incisions and personalization. In this regard, Taizhou also wants to expand and strengthen the "IP" of Taizhou Morning Tea. Currently, Taizhou Morning Tea has a good traffic foundation and strong topic awareness and public recognition on social media. If supplemented with three-dimensional, diversified, and continuous marketing, it will achieve twice the result with half the effort. In addition, this time Zibo barbecue became popular, and the local government's response to it was praised everywhere. The enthusiasm and friendliness of the local people were unforgettable, and