Xianju Yangmei has ascended to heaven. Xianju | Innovation | Yangmei
It's the Yangmei season again.
In recent years, there have been new sales methods for a Yangmei in Xianju:
In 2021, a local enterprise in Xianju collaborated with Shanghai Guangming Dairy to develop the "One Yangmei" popsicle. Within just three months of going public, it sold nearly 4 million units with sales of nearly 10 million yuan, with nearly half of the sales market concentrated in the Yangtze River Delta region.
In 2022, the topic of "exporting Chinese yangmei to Dubai for 60 yuan per piece" made Xianju yangmei a hot topic. At that time, Xianju County Xiandai Agricultural Development Co., Ltd. exported yangmei to Dubai, United Arab Emirates, which was the first batch of yangmei exported from Taizhou last year. On June 13 this year, 30 boxes and 384 kilograms of yangmei from the same company were exported to Singapore by air, and more and more Xianju fruit farmers have the awareness of "brand going abroad". In addition, in 2022, Xianju launched the "Shenxian Danong" regional agricultural public brand, implementing mother child brand operation and collaborative development with Xianju Yangmei brand, bypassing intermediary links, and helping Meinong sell Yangmei well.
This year, Xianju Yangmei has once again innovated and gained popularity. At the end of last month, Xianju Yangmei ascended to the sky - Xianju Yangmei seeds boarded the Shenzhou 16 manned spacecraft and became one of the seeds carried in China's space breeding experiments. In early June, Xianju launched a "Free Tour to Shenxianju" activity, with each box of Xianju Yangmei containing one free ticket to Shenxianju. This year, Xianju has cooperated with SF Express to increase the number of investment and collection personnel, minimize the delivery time for Meinong, and strive to achieve next day delivery in most major cities across the country.
The fame of Xianju Yangmei is indeed increasing. There are over 100000 local plum farmers, 450 Yangmei cooperatives, and a total of 142000 mu of Yangmei. In 2022, the output value of Xianju Yangmei fresh fruit exceeded 1 billion yuan, with a brand value of 2.498 billion yuan and a total industry chain value of 3.5 billion yuan.
In June next year, the Hangzhou Wenzhou high-speed railway is expected to be completed and opened, which will shorten the high-speed railway from Shanghai to Xianju to 80 minutes. At that time, the brand image of Xianju Yangmei and Agricultural Culture Tourism will be better promoted.