The Ending Sound of the Treasure Island Season with 8.69 billion views across the Taiwan Strait | Platform | The Ending Sound of the Treasure Island Season
The music and cultural exchange program "Sound Continues: Treasure Island Season" recently concluded with the singing of songs co sung by both sides of the Taiwan Strait. The more than 100 day Treasure Island Music Tour aims to sing excellent Taiwanese music works with aesthetic value and historical significance. Through 128 classic music works that carry emotions from different eras, the program sings out common memories in the cultures of both sides of the Taiwan Strait.
In addition to being broadcasted on Hunan TV and Mango TV, the program is also simultaneously broadcasted on Taiwan's Zhongtian Asia Channel, Hong Kong's TVB, and its affiliated platforms. As of the end of the year, the CSM program ranked first in terms of average viewership and average share on the national network in the same period of channels. The General Administration of China's big data ranked first in terms of average viewership and average share on provincial-level satellite TV's comprehensive audio ratings this year. The total number of views on the entire platform reached 8.69 billion, with 2643 hot searches across all platforms and 8.56 billion views on Weibo's main topic.
![The Ending Sound of the Treasure Island Season with 8.69 billion views across the Taiwan Strait | Platform | The Ending Sound of the Treasure Island Season](https://a5qu.com/upload/images/dfbad53c64b1c8a05b4dfcda973946d3.png)
In the program, singers from both sides of the Taiwan Strait collaborated to create multiple popular songs and pushed them to the top of the popular charts. On music platforms, 9 songs including "Contentment", "Your Appearance", and "In the Water" have become popular singles with a collection of over 100000. Among them, "Want to See You, Want to See You, Want to See You" has accumulated a collection of over 2.3 million on multiple platforms. On major short video platforms, there are nearly 1000 videos with over a million views on the program stage. Among them, "I Can", "Darkness", and "Want to See You Want to See You Want to See You" have become popular products on overseas platforms such as YouTube with millions of views.
In the "Treasure Island Season", musicians from both sides of the Taiwan Strait showcase the spirit of the times with beautiful music works. Taiwan's golden songs cross the Taiwan Strait and sing to both sides, reflecting the development and changes of the times. "No matter how difficult it is, we must work hard to facilitate it," host He Jiong admitted, "because the eager, sincere, and desire for communication is shared by compatriots on both sides of the Taiwan Strait."
![The Ending Sound of the Treasure Island Season with 8.69 billion views across the Taiwan Strait | Platform | The Ending Sound of the Treasure Island Season](https://a5qu.com/upload/images/7889fc4d0438f2b85fe63174930f9b72.png)
"Treasure Island Season" innovatively opens cross-strait sub venues, utilizing new media communication technology for song co singing and real-time connection. The audience from both sides of the Taiwan Strait sang "My Future is Not a Dream", and as the camera moved up and down, it achieved a romantic and profound technical transition. At the beginning of each episode of the program, there is a cultural slice, from the family village culture to the nostalgia in Taipei's road names, allowing the audience to see that mainland China and Taiwan not only share the same music, but also share the same cultural cognition and way of life.
The Taiwan branch of "Treasure Island Season" traveled through 6 locations, starting from Sun Moon Lake in Nantou, Taiwan, passing through landmark buildings 101, Yangming Mountain, and Wufeng Lin Family, and finally arriving at the Danshui River mouth adjacent to the Taiwan Strait. It crossed the Taiwan Strait to Kinmen Island and gathered in Changsha in the final episode.
![The Ending Sound of the Treasure Island Season with 8.69 billion views across the Taiwan Strait | Platform | The Ending Sound of the Treasure Island Season](https://a5qu.com/upload/images/46ada80076699fb33e56401713998097.jpg)
"When the song is sung, the strait narrows and the land and islands widen." As the narration at the beginning of the program explains - in 2022, "Hong Kong Music Season" uses music to connect "legendary domestic goods" with many Chinese people; In 2023, "Treasure Island Season" also continues the continuous cultural exchange between the two sides of the Taiwan Strait through the emotional resonance of Mandarin music.