Tesla enters government new energy vehicle procurement list
Recently, the shortlisted announcement for the "2024-2025 New Energy Vehicle Framework Agreement Procurement for Party and Government Organs, Institutions and Group Organizations in Jiangsu Province" was announced, and Tesla Model Y was included in the Jiangsu Provincial Government's new energy vehicle procurement catalog.
In order to change the company's weak sales, Tesla has made frequent moves in the Chinese market since the second quarter of 2024 and achieved certain results. In the second quarter of 2024, Tesla delivered a total of 444,000 vehicles in the global market, higher than Wall Street's expectations. Since July, Tesla's stock price has also changed its sluggish trend this year. In three trading days, the stock price rose by 24.51%.
According to the open framework agreement procurement solicitation document announced by the Jiangsu Provincial Government, the procurement indicators this time include subcontracts for sedans, off-road vehicles and SUVs, commercial vehicles and MPVs, pickup trucks, medium and large buses, among which the SUV is limited to a price of 250,000 yuan and the pure electric range is required to exceed 400km.
Currently, the official guide price of the Tesla Model Y rear-wheel drive version is 249,900 yuan, and the 19-inch wheels have a range of 554 kilometers.
Judging from the list of shortlisted suppliers, in addition to Tesla Model Y, this procurement also includes more than 50 different models including Wenjie M7, Avita 11, Deep Blue SL03, Deep Blue S7, Zhiji LS6, Zhiji L7, Changan UNI-K/Z, Qiyuan A07, Qiyuan Q05, Volvo XC40, Cao Cao 60, etc.
2024 is clearly going to be a difficult year for Tesla.
In the first quarter of 2024, Tesla's profits and sales both declined significantly and entered a bottleneck period. According to Tesla's production and sales data in the first quarter of 2024, Tesla delivered a total of 386,800 vehicles worldwide in that quarter, 36,100 fewer than the same period in 2023, and a month-on-month decrease of more than 20% compared with the fourth quarter of 2023.
According to Tesla, the company is currently in a transition period between two major growth waves: the global expansion of the Model 3/Y platform and the launch of the next-generation vehicle platform.
Under this circumstance, the Chinese market became the focus of Tesla's "self-rescue". In the following months, Tesla has been active in the Chinese market, actively responding to the competition in China's new energy vehicle market by various means.
In April, Tesla CEO Elon Musk responded to a user's inquiry on a social media platform, saying that Tesla FSD's entry into China "may be realized soon."
Musk visited China on April 28. Subsequently, the China Association of Automobile Manufacturers issued a "Notice on the Testing of Four Safety Requirements for Automobile Data Processing", which showed that Tesla had passed the authoritative standards and requirements for national vehicle data security.
On July 1, Tesla China’s official Weibo account announced that it would launch a limited-time car purchase preferential policy for the Chinese market. Before July 31, it would launch a "five-year 0 interest" promotion and low-interest car purchase and other preferential policies for Model 3/Y.
With the support of various market layouts and promotional strategies, Tesla's performance has recovered significantly. Before the U.S. stock market opened on July 3, Tesla released its second-quarter 2024 automobile production and delivery report. Data showed that Tesla delivered a total of 443,956 vehicles in the second quarter, higher than Wall Street's previous expectation of 439,000 vehicles.
According to the sales volume of individual vehicles in May announced by the China Passenger Car Association, Tesla's sales in China exceeded 55,000 vehicles in May, a year-on-year increase of 30% and a month-on-month increase of 77%.
In May this year, when Model Y sales in Europe suffered a severe setback, Tesla's Shanghai Super Factory delivered a total of 45,359 Model Ys and 27,214 Model 3s; among them, Model Y sold 40,000 units in China, a year-on-year increase of 28.7% and a month-on-month increase of 52%; the new Model 3 sold 15,000 units in China, a year-on-year increase of 32.9%.