Pudong's first store, brand concept store... This large shopping center attracts more than 170 brands to settle in

The first large-scale shopping center in the Qiantan area, CRYSTAL PLAZA, recently celebrated its fourth anniversary. Looking at the current status of the entire project, from improving consumer services to establishing friendly community relationships with consumers, forming a three-dimensional brand awareness, Jingyao Qiantan continues to maintain commercial vitality by "integrating customers as friends". According to statistics, during the anniversary celebration, the total passenger flow of Jingyao Qiantan Mall exceeded 100000 people.

After ten years of development, Qiantan has become a new model of international life in Shanghai. The population advantage brought by sector planning provides a fertile ground for cultivating customer group relationships in Jingyao Front Beach. Before its opening in 2019, Jingyao Qiantan began a plan for customer segmentation management, establishing a community brand based on the different hobbies and needs of future customers introduced by Qiantan. After four years of investment and high-frequency operation, the community has transformed from customized services to a key focus of project management strategy, giving rise to the concept of "integrating customers as friends".

At present, Jingyao Front Beach revolves around the genes of the three major communities of parent-child, outdoor sports, and white-collar workers, and vertically operates and maintains the KIDEAS parent-child club, CRYSTAL PLAYER, and WELL BEING white-collar communities through symbiotic content with internal and external resources. Through the operation and maintenance community, Jingyao Qiantan has created a hot atmosphere of segmented consumption. On the one hand, it has driven the popularity of shopping malls and the transformation of merchant operations, igniting the fireworks of Qiantan's life; On the other hand, consumer engagement and interaction also enhance the confidence of potential merchants to settle in, breeding brand diversity.

At present, Jingyao Qiantan has attracted more than 170 brands to settle in, including global food and catering, international lifestyle, boutique buyer collection retail, international supermarkets and other diverse business formats, gathering Pudong's first store, brand concept store, lifestyle buyer store, themed food market and other special content, including the first store of Nai'erbao Family Center in Pudong, the first store of Rose Hall Shanghai Cuisine in Pudong, WOWGOLF Pudong's first store, RollingKids designer children's clothing brand buyer store in Shanghai, boutique supermarket brand Apio, and so on.

It is worth mentioning that the Jingyao Qiantan parent-child line has achieved multi category and differentiated development. In 2023, Jingyao Qiantan introduced retail collections and parent-child experiential venues such as Kids Station concept store Shanghai first store, Hoppetta mother and baby products Pudong first store, and Rylee+cru designer children's clothing Pudong first store, covering the full cycle experience and retail brand of mother and baby to youth growth, forming a more rich and high-quality experience chain.

In 2023, the Qiantan International Business District entered a new ten-year operational phase, with a continuous emergence of diverse types of projects within the area. In June of this year, the Qiantan Sifang City, invested and developed by Lujiazui Group and built over four years ago, was fully completed. The commercial and cultural complex project Qiantan 31, with a total area of over 215000 square meters, is also about to open grandly. The consumption vitality of Qiantan is derived from the riverside, blending and colliding with the surrounding facilities, seamlessly intertwined, and growing together.

As the first commercial project to open in Qiantan, Jingyao Qiantan will also leverage its surrounding supporting advantages, improve the role of a life transfer station, continuously explore and break through the plasticity boundaries of boutique commerce, and achieve the commercial overlay value of the Qiantan business district.

*Reprinted from official WeChat account released by Pudong