What is the magic behind it?, A monthly retail of 20000 units of "sunscreen products", including masks and tools
"Protect to the corners of the eyes" and "Protect to the shoulders and neck"... This summer, many people may not know the word "face kini", but they have not seen it - on the streets and alleys, many citizens have put on this new product that is somewhat different from ordinary masks: the most basic is "protective masks", which increase the coverage area of masks and extend to the corners of the eyes; The upgraded version comes with a brim and a neck guard attached below the mask, exposing only the eyes on the wearer's face.
E-commerce platform, multiple popular "face kini" products
"'Facial Gini 'has been selling well since early June, and currently, several products have achieved monthly sales of 20000 to 30000 units per store.' Jiaoxia 'customer service, who ranks first in sales of similar products on multiple e-commerce platforms, told reporters.". According to news from wholesale markets such as Yiwu, some "facial kini" wholesale stores have monthly sales of nearly 300000 pieces.
So, what is the purpose of "facial kini"? On e-commerce platforms, products from different brands vary greatly from a few yuan to hundreds of yuan. Do they have any differences? Also, can wearing a medical mask serve as a "face mask"?
Physical sun protection has an effect
"'Face Gini 'plays a physical sunscreen role, just like an umbrella. A certain' Face Gini 'supplier told reporters, however, the price difference between different brands of' Face Gini 'is significant and is related to the material and design."
The person pointed out that according to the national standard GB/T18830-2009 "Evaluation of UV Protection Performance of Textiles", "UPF>40" and "UVA transmittance
At the same time, even fabrics that all have sun protection functions may have differences in the products of different companies. For example, there are differences in the weight, softness, breathability, coolness, and ability to maintain UV protection after washing of the fabric. These functions correspond to different raw material prices, resulting in differences in finished product prices.
The person pointed out that purchases can be made based on personal habits and consumption ability. "However, it should be noted that even products produced without sunscreen fabrics have a certain effect - just like ordinary umbrellas can block some ultraviolet rays, but their blocking effect is definitely not as good as sunshade umbrellas produced with UV resistant fabrics."
Product design and brand premium can also affect pricing. A popular "facial bikini" should not only have sufficient coverage area to fully protect the face, corners of the eyes, shoulders and neck, but also pay attention to the user experience of the product.
Facial kini is mainly used outdoors in the summer, so consumers should pay attention to breathable design when choosing. For example, some brands have designed nose bridge strips in the mask and face mask sections to prevent the product from sticking tightly to the skin; Some also have openings in the nose to aid in breathing; Meanwhile, lightweight products are also more conducive to long-term wear.
Introduction to Design of Different Brands
For "face kini" with brims, consumers should pay attention to the size and angle of the brim to avoid obstructing vision and affecting safety during walking, cycling, and sports due to the brim being too large or too low.
Finally, industry insiders remind that there are various colors and patterns of "facial kini" in the market, but from a sunscreen perspective, dark products will be better. This is because dark textiles can better absorb ultraviolet rays and reduce the possibility of ultraviolet rays penetrating the skin.
UV resistant but not virus resistant
It should be noted that although facial kini can block ultraviolet rays, it cannot block viruses and bacteria.
From the perspective of the "facial kini" materials on the market, the vast majority are made of artificial fibers. Although some facial kinis can tightly cover people from top to bottom, they do not have the function of protecting against viruses and bacteria.
Some consumers also ask, since "facial kini" cannot prevent viruses, can masks that can prevent viruses and bacteria block ultraviolet rays?
According to existing experimental results, non medical ordinary masks and pollen resistant masks have average sun protection effects and can only provide basic shading. Relatively speaking, medical surgical masks and N95 protective masks are composed of multiple layers of fabric with high density and have a certain blocking effect on ultraviolet rays.
Ordinary masks have limited sun protection effects
However, the breathability of medical surgical masks and N95 protective masks is much lower than that of regular masks and face masks. Wearing them for a long time in summer may cause physical discomfort.
Based on this, it is recommended that the public choose masks according to the scene. For example, in normal daily outings, outdoor activities, and other scenarios, if you want to achieve good UV protection effects, it is recommended to choose "face kini" produced with UV resistant fabrics. If it is necessary to strengthen virus and bacterial protection when going to hospitals, public places with high human flow, etc., it is recommended to wear medical masks.
