Come roam! , Cultural China Tour | The ancient charm of Jinwei Old Street is reborn
Tianjin, June 3rd. Along the Zhangzizhong Road on the west bank of the Sancha River Estuary of the Haihe River, you will arrive at Tianjin Ancient Culture Street. Antique buildings will come into view. Along the way, you can see street shops with high and low charms. The historical and cultural heritage, modern fashion sense and The fireworks of the city are intertwined here.
Tianjin Ancient Culture Street, also known as "Jinmen Hometown", is the earliest folk custom, culture, and business gathering place in Tianjin. Walking through the main street, which is more than 600 meters long, there are many Chinese time-honored brands and national intangible cultural heritage businesses. Under the nourishment of new business formats and new functions, the traditional old street "comes to life", attracting people who come here to "check in" and stop every step.
Tourists visit Tianjin Ancient Culture Street. Photo by reporter Li Ran
On the bustling old street, there is a shop that is very conspicuous. The name of the shop is "Yangliuqing Painting Shop" written on a wooden plaque with black and gold letters. Walking into it, a giant Yangliuqing woodblock New Year painting classic "New Year Painting Doll" occupies the "C position". Looking around, you can see a dazzling array of creative products such as trendy T-shirts, three-dimensional painting ornaments, refrigerator magnets, etc.
Yangliuqing woodblock New Year pictures are a national intangible cultural heritage project. Yangliuqing Painting Store, which has been operating here for many years, not only adheres to the traditional New Year picture market, but also develops a number of cultural and creative products that incorporate the classic elements of Yangliuqing paintings, giving new life to traditional art.
"In recent years, the store's sales of New Year paintings and cultural and creative products have increased." Yang Kai, manager of Yangliuqing Painting Store located in Ancient Culture Street, said, "We have extracted the elements of Yangliuqing paintings and used cultural and creative products as the carrier ‘Shang Xin’ is loved by many young people.”
After decades of rescue and protection, Tianjin Yangliuqing Painting Society has collected more than 6,000 ancient plates and more than 20,000 New Year pictures. "These ancient prints and paintings need to be developed and re-adapted to the new market. We will update products every quarter based on the collection, so that the New Year paintings are not only 'New Year paintings', but also extend the 'life' of the New Year paintings." Yang Kai said.
Tourists visit Tianjin Ancient Culture Street. Photo by reporter Li Ran
Jinyao Darentang, located opposite Yangliuqing Painting Shop, also found confidence in "revitalization". At the beginning of this year, the store was upgraded and transformed into a comprehensive exhibition hall integrating medical cultural exhibitions, intangible cultural heritage skills displays, and product experience sales, allowing tourists to better understand the value of traditional Chinese medicine.
Climbing up the stairs, a faint scent of Chinese medicine and coffee hits your face. "Plum half contains frost", "Picking chrysanthemums on the east fence", "Perilla plum drink"...the poetic names of various coffee and tea drinks make people want to find out. In the cupboard, national-style desserts such as "Osmanthus Fan", "Lucky Flowers" and "Blooming Flowers" also attract many tourists to come here to taste them.
"We have integrated multiple traditional Chinese medicines such as poria, schisandra, cinnamon, and wolfberry into coffee, tea and desserts to create innovative products of 'cross-border fusion.'" said Li Li, director of Jinyao Darentang Health Lifestyle Center. The store launches new seasonal products according to the seasons, and many consumers come to "explore the new products."
This is a scene inside Jinyao Daren Hall in Tianjin Ancient Culture Street. Photo by reporter Li Ran
Stepping onto the stone pavement of the main street, you will find specialty food shops such as tea soup and ripe pear cakes filled with aromas and shouts. Entering into the "joint store" jointly created by two old brands, Guifaxiang and Guoren Zhang, the "time-honored Chinese brands", you will find various small and easy-to-carry small twists, sugar and high-fiber twists, and various flavors of melon seeds and nuts with exquisite packaging. , a dazzling array of items.
"Customers can buy different brands of New Year products in one stop." Sun Zhuo, manager of Guoren Zhang Ancient Culture Street Store, said, "As times change, our products continue to innovate to adapt to the tastes of ordinary people. Young customers who now visit the store more and more."
Time-honored shops such as Clay Figurine Zhang and Er'eryan Fried Cake are full of tourists; Tianjin intangible cultural heritage such as Lao Meihua and Jinmen Cai's Gongshan are very popular... Strolling through the ancient culture street, the former water transport terminal is now a national 5A tourist attraction. Wang Ying, deputy director of the Ancient Culture Street Management Committee of Nankai District, Tianjin, said that in recent years, the Ancient Culture Street Scenic Area has received a maximum annual tourist reception of 13 million. During this year’s May Day holiday, the scenic spot’s single-day passenger flow reached a record high of 294,000.
"This old street carries the cultural memory of Tianjin and fully demonstrates the background of the 'Old City Tianjin Charm'." Wang Jing, director of the Culture and Tourism Bureau of Nankai District, Tianjin, said that now, the scenic spot superimposes traditional folk charm with new cultural tourism Elements has created a series of new cultural and tourism consumption formats, new scenes, and new products to meet the diverse leisure consumption needs of tourists, making the Ancient Culture Street an excellent place for tourists to understand Tianjin folk customs, feel Tianjin folk customs, and experience Tianjin life. .
