Rural revitalization can do this to speed up the construction of high-quality rice brands
General Secretary Xi Jinping clearly stated in the report of the 20th National Congress of the Communist Party of China that we should comprehensively promote rural revitalization and accelerate the construction of an agricultural power. In Shanghai, an international metropolis, the suburbs have become the "bridgehead" for the construction of urban modern agriculture. With the continuous development of the agricultural industry, various districts have also formed regional brands of agricultural products of a certain scale, such as "Zhuangxing Honey Pear", "Nanhui Peach", "Malu Grape", etc. However, in my daily work, I also noticed that currently There are still deficiencies in brand building.
Take Fengxian District as an example. As a large agricultural district, Fengxian District has always taken the development of the grain industry as its top priority in rural revitalization in recent years: through the "1710" rice bag project, it has ensured the foundation of food security; it is committed to promoting the rice industry in the district. development and explore industrial structure adjustment... However, despite considerable efforts in the rice industry, compared with the regional brands such as "Fengxian Huangtao" and "Zhuangxingmi Pear" that have been formed in Fengxian District, The process of brand building of high-quality rice needs to be further accelerated. Therefore, I propose the following:
First, the standardized production and management processes of high-quality rice should be standardized. It is necessary to establish and improve the standardized production and management system of high-quality rice, promote the formulation and implementation of standards for green organic planting and processing technology, and improve product quality and safety levels. At the same time, we must continue to improve the quality traceability system to ensure that high-quality rice can be traced and increase consumers' trust in high-quality rice.
Secondly, regional rice brand awareness should be enhanced. It is necessary to deeply understand the role of brand building in increasing the added value of rice, and further improve the visibility and reputation of high-quality rice in the region through publicity and promotion. At the same time, moderately use the Internet, social media and other platforms for brand marketing to create a unique high-quality rice brand image.
On this basis, the rice industry can cooperate with other agricultural specialty industries to form a characteristic brand and enhance the overall brand effect. Through cross-border cooperation, we will introduce new technologies, new models, innovate products and services, and improve the added value and market competitiveness of the rice industry. The rice industry can also be integrated and developed with other industries such as tourism and cultural and creative industries to form a multi-format industrial cluster to enhance the industry's comprehensive benefits and competitiveness. By carrying out sightseeing tours, experiential agriculture and other activities, we can increase consumer participation and stickiness, and improve brand loyalty and word-of-mouth effects.
At the same time, rice industry brand building requires cultivating a group of professional management and technical talents. Through industry-university-research cooperation, vocational training, etc., we can improve the quality and capabilities of employees and provide strong talent support for industrial development.