Guangmingrushi yogurt has been removed from the shelves by high-end supermarkets? Here are the photos from the scene...
Recently, news spread on the Internet that "Guangming Rushi yogurt has been removed from the shelves of high-end supermarkets" has attracted attention, and some media said that "there is only one Rushi yogurt left on sale in Hema." For many Shanghai consumers, "Guangming" is an old brand with emotions, and "Rushi", as a yogurt brand launched by Guangming Dairy in recent years, has a good reputation in the market. The news of being "removed" is quite touching. Accident. What happened to Rushi Yogurt?
"The news spread on the Internet is not credible. At present, the distribution situation in Shanghai is as usual, and the sales are basically 'full coverage' in retail channels." The relevant person in charge of Bright Dairy responded to the Shanghai Rumor Refuting Platform. According to the latest statistics, Rushi series products are sold in Costco, RT-Mart, Hema, Hualian Jimaisheng, Tesco, Metro, Century Lianhua, Walmart, Yonghui, Aldi, Jiuguang Supermarket, City Supermarket, FamilyMart, Lawson It is sold in major supermarkets and convenience stores, and most stores have more than one product.
There are several varieties of Rushi products on sale in the city supermarket Yongxin store.
Rushi, which was born in 2012, is the first yogurt in China that focuses on high-quality simple ingredients. The words "only raw milk and fermented bacteria" on the packaging are highly recognizable. Since its launch, Rushi’s sales across the country have maintained a continuous growth trend. In many supermarkets, Rushi’s products have ranked first in the “yoghurt popularity list”.
In some supermarkets, it truthfully ranks first in the popularity list of yogurt.
Relevant people from Bright Dairy said that Rushi, as an original brand and product in Shanghai, is very popular with consumers; as a producer, it also continues to innovate according to market demand, so the product has changed from the initial product to a series of products, "It can be said that , In fact, the development of Shanghai and the whole country is very smooth.”
Regarding the situation mentioned by some media that "Hema only has one truthful yogurt left for sale", the Shanghai Rumor Refuting Platform also conducted an investigation and found that the information spread online was also inaccurate. The survey results show that the products sold in different Hema stores are not consistent. Take November 14th as an example. On that day, at Hema 189 and Caojiadu stores, a 950-gram bottle of truthful original flavored fermented milk was on sale; at Hema Neighborhood Jing’an Xinfeng Store, a set of 3 boxes each was on sale. A box of 135 grams of Rushi pure fermented milk; at Hema X member store Zhenru store, there is a set of 6 boxes of 135 grams of Rushi fermented milk each...
Different Hema stores sell inconsistent products.
Industry insiders analyzed that the products sold in the same Hema stores are inconsistent, which is a normal market phenomenon. "This is related to the selection of products by each store based on their respective positioning, customer groups and business strategies, and there is no need to over-interpret it."
The Shanghai Rumor Refuting Platform also learned from people familiar with the matter that "what to sell in stores" is a "two-way choice" between manufacturers and dealers, and both parties must be "profitable." In actual operations, the relationship between supply and demand will be affected by various reasons. For example, if a dealer wants to have a price advantage, it will ask the manufacturer to adjust the price; or if the dealer's distribution fee is high and the sales situation is not ideal, it will affect the manufacturer's enthusiasm for distribution. The above are all games between manufacturers and distributors, which may ultimately be reflected in price adjustments and category changes of commodities. However, no matter what kind of changes, it does not mean that there is a problem with the quality of the product or service. Therefore, in the face of changes in some products in some stores, there is no need for self-media to frequently use words such as "removal from shelves" and "elimination" to mislead the public and violate market rules.