"Disrespecting medical beauty" has become the "hardest hit area" of medical beauty chaos: it is urgent to carry out industry supervision
In recent years, driven by the "appearance economy", "light medical beauty" has become a new force driving the growth of the medical beauty market. Its market share has increased rapidly, maintaining an annual growth rate of more than 20%.
The so-called "light medical beauty" is an emerging type of medical beauty in recent years. It is generally considered to supplement and improve traditional surgical items through various non-surgical medical methods to achieve skin tightening and wrinkle removal, facial micro-plastic surgery, facial rejuvenation, and body slimming. The concept of treatment for skin and skin problems, including laser treatment, chemical peels, injection fillers, biotechnology, radiofrequency treatment, etc. Specifically, water-light acupuncture, photorejuvenation, Thermage, ultrasound cannon, fractional matrix, micro-needle, etc. are all common "light medical beauty" projects, focusing on lower risks, shorter recovery period, reversible treatment effects, and relatively low prices. etc., attracting many consumers. However, related medical disputes also occur frequently, such as ulcers caused by hydro-optical injections, skin allergies caused by photorejuvenation, illegal use of makeup products, etc. The consumption of "light medical beauty" has gradually become the "hardest hit area" of medical beauty.
The reason is that at present, neither laws, regulations nor industry supervision have specifically defined "light medical beauty", which can easily lead to the following problems:
First, there are misunderstandings in consumer perceptions. Under the overwhelming promotion of the hot topic of "beautifying during the holidays" on social platforms and short video apps, and attracted by advertising effects such as "painless, minimally invasive, and quick results", many consumers have ignored the essence of "light medical beauty" It is also medical beauty, lacking vigilance awareness and risk estimation. Because there are no mandatory regulations, some consumers of "light medical beauty" do not sign a contract with the institution before the operation. Once a medical accident occurs, they can only rely on medical records as an objective basis, making it difficult to provide evidence and make appraisals to protect their rights;
!["Disrespecting medical beauty" has become the "hardest hit area" of medical beauty chaos: it is urgent to carry out industry supervision](https://a5qu.com/upload/images/926fc85a8f9938c29bffc824242d45fe.webp)
The second is to breed illegal medical practices. In May this year, 11 departments including the Ministry of Public Security and the National Health Commission jointly issued the "Guiding Opinions on Further Strengthening the Supervision of the Medical Cosmetic Industry", which clarified that no business operations are allowed without obtaining the "Medical Institution Practice License" or "Clinic Registration Certificate" in accordance with the law. Medical beauty services. Some lifestyle beauty institutions take advantage of consumers' vague understanding of "light medical beauty" to illegally practice medicine without complete licenses, or use personnel who have not obtained medical qualifications to carry out medical beauty activities;
Third, the classification standards need to be improved. The former Ministry of Health released the "Medical Cosmetology Classified Management Catalog" in 2009. However, the hierarchical management catalog was divided into 64 projects, lagging behind the rapid development of medical cosmetology and plastic surgery. The current stage of cosmetic surgery far exceeds this. Scope, for some surgeries are not broken down by risk level. The "Shanghai Medical Cosmetology Service Project Graded Management Catalog" released by the Shanghai Medical Cosmetology Quality Control Center in 2022 is based on the "Medical Cosmetology Graded Management Catalog" and its principles. It classifies various types of treatments and surgeries, and at the same time classifies each type of treatment and surgery. Each medical cosmetic item is assigned a different surgical index. However, this is to improve the quality and safety of medical cosmetology, and is a requirement for medical cosmetology institutions from the perspective of quality control, and is not used as a basis for law enforcement. The vagueness and certain lag of classification standards have brought difficulties and challenges to actual supervision. The "Medical Cosmetic Classification Management Catalog" urgently needs to be revised and updated.
The market for medical beauty has huge potential, and the problem of "light medical beauty" is not trivial. Relevant departments should intervene in advance and strengthen industry supervision to better meet people's pursuit of beauty. Therefore I recommend:
1. Strengthen industry standard management. For the concept of "light medical beauty" that has not yet been clearly defined in legislation and supervision, it should be clarified through the introduction of industry management guidance, standardize the gray areas in the medical beauty industry, and improve the overall level of industry development; we should closely follow the medical beauty industry The latest developments in the field, combined with the actual law enforcement situation, continue to improve the hierarchical management catalog of medical beauty projects to provide regulatory basis support for law enforcement personnel.
2. Enhance consumers’ awareness of rights protection. Strengthen publicity and education, guide consumers to sign consumer service contracts with medical aesthetic institutions before surgery, proactively request drug information and traceability, and clarify medical procedures in advance to help consumers identify risks and enhance their awareness of rights protection. At the same time, combined with big data analysis, a "white list" of high-quality medical aesthetic institutions and a "blacklist" of illegal medical aesthetic institutions were established, and they were announced in a timely manner on the "Submit Application" and various medical and health supervision platforms.
!["Disrespecting medical beauty" has become the "hardest hit area" of medical beauty chaos: it is urgent to carry out industry supervision](https://a5qu.com/upload/images/0377394c69c627828f0af688325b76c9.webp)
3. Carry out multi-party joint supervision. Carry out special rectification work on the "light medical beauty" industry, focus on strengthening supervision on the qualifications of practicing entities, use of equipment and drugs, operating procedures, advertising and publicity, etc., promote the honest operation of medical beauty institutions in accordance with the law, and gradually eliminate illegal and illegal medical beauty activities; at the same time, we must It is advocated to post warnings such as "No medical beauty services are allowed" in daily beauty institutions to guide them not to violate the law or engage in medical beauty activities in disguise. Anyone suspected of engaging in medical cosmetology activities "without a license or license" will be dealt with in accordance with the "Measures for the Investigation and Punishment of Unlicensed Business Operations".