Today's data selection: Sugar prices rise in many countries; Apple officially cuts prices for the first time in China
The annual "Double 11" shopping carnival has begun. For major brands, every year's "Double 11" is undoubtedly a fierce battle among heroes, and mobile phone manufacturers, as important participants, are no exception.
In addition to Android manufacturers, Apple’s flagship iPhone 15 series models, which have just been released for more than a month, have also seen large price fluctuations. On October 30, reporters noticed that Apple’s self-operated flagship store on JD.com offers discounts of up to 801 yuan for iPhone 15 series mobile phones; while Apple’s official flagship store on Tmall offers discounts of 700 yuan for iPhone 15/Plus starting from 8 p.m. on October 31. Coupon; 500 yuan coupon available for iPhone15Pro/ProMax. In addition, Changhang Apple authorized stores and other channels also carried out price reduction promotions. Among them, iPhone15/Plus has a discount of 800 yuan; iPhone15ProMax has a discount of 500 yuan.
How profitable is the mini-program short drama? Filming was completed in 7 days, over 100 million in 8 days, and wealth was free in 10 days.
Mini program short dramas are becoming the most “secret” traffic harvester in the market. Short dramas such as "Security CEO's Daughter and Little Beloved Wife", "Mr. Ming, Madam Only Treats You as a Stand-in" and "A Rich Man's Son-in-law" are short dramas that you can tell are short dramas with catchy plots and intensive entertainment points. However, in the past two years, they have been unusually popular. It is so popular that the number of views of a single episode puts many well-polished long-running dramas to shame. Most of these short dramas do not pursue the logic and reality of the content. "Counterattack" and "getting rich overnight" are the key plots. Each episode is about 1 to 2 minutes, but it is full of time travel, amnesia, counterattack, and chasing wives. The classic dog-bloody memes such as the crematorium have successfully captured the user's excitement, and there is also a suspense at the end to trigger the next round of desire to pay to watch.
Relevant data shows that as of July 2023, the market size of mini program short dramas has increased by 179%, with a scale of over 4 billion yuan. Having such a large market size in just two years is enough to prove the "menacing" short drama. Who is paying for mini program short dramas? According to the above-mentioned person in charge, at first, mini program short dramas mainly served middle-aged and elderly users between 35 and 55 years old, among whom there were more male users. Now, it covers all users from 20 to 60 years old, and the ratio of men to women has further become equal.
"Can you make tens of millions of profits with a cost of only hundreds of thousands?" Content types such as "Small and big" have given rise to the saying "complete the shoot in 7 days, make over 100 million in 8 days, and make money freely in 10 days". Practitioners who entered the game have spun myths about "getting rich overnight". In fact, the short drama production platform is only responsible for content-level screening and production. The main source of revenue is production fees. Only a few of the few who make hits get a share of the distribution. Currently, only 10% of short dramas on the market are profitable, and only 1% of them are hits.
The world's major sugar-producing countries have reduced sugarcane production, and sugar prices have risen in many countries.
The recent rise in sugar futures prices has been linked to the El Niño phenomenon. Experts say extreme heat and drought have severely affected the production of sugar cane, the main raw material for sugar. Brazil, India and Thailand are the world's top three sugar-producing countries. However, under the influence of El Niño, India and Thailand were hit by high temperatures and drought in the first half of the year, and sugarcane production declined significantly. Alvean, the world's largest sugar trader, previously predicted that the global sugar supply gap will reach 5.4 million tons in the 2023/2024 crushing season. This is the sixth year that global sugar has faced a supply shortage. According to foreign media reports, the prices of candies on some supermarket shelves in Canada have begun to increase recently; according to a survey previously released by the National Retail Federation, American consumers may spend US$3.6 billion on candies during the traditional Western holiday of Halloween this year. , an increase of more than 16% compared to the same period last year. CCTV Finance’s Weibo video
The per capita disposable income in Beijing and Shanghai exceeded 60,000 in the first three quarters
The per capita disposable income of 8 provinces in the first three quarters exceeded 30,000. The website of the National Bureau of Statistics recently announced the per capita disposable income of residents in 31 provinces in the first three quarters. In eight provinces, per capita disposable income exceeded 30,000 yuan in the first three quarters, including Shanghai and Beijing, which exceeded 60,000 yuan. Data shows that 8 provinces have per capita disposable income of more than 30,000 yuan in the first three quarters, all of which are from the eastern region, namely Shanghai, Beijing, Zhejiang, Tianjin, Jiangsu, Guangdong, Fujian and Shandong. The per capita disposable income of all residents in the six provinces of Chongqing, Liaoning, Inner Mongolia, Anhui, Hunan, and Hubei in the first three quarters was between 25,000 and 30,000, ranking 9th to 14th respectively.
Digital government construction is accelerating and the digital government market size is expected to exceed 200 billion in 2026
At present, digital technology and digital economy have become important starting points for a new round of high-quality development and international competition. Against this background, various regions have introduced relevant policies to regard digital government construction as a "top priority" project, which has also brought considerable market opportunities.
According to IDC research data, China's overall digital government market size will reach 123.5 billion yuan in 2021. Driven by the "14th Five-Year Plan" and digital government-related policies, the overall market size is expected to exceed 200 billion yuan by 2026, with a compound annual growth rate of 12%.
As an important part of the Digital China system, digital government is an important guarantee for promoting the transformation of the digital economy. At the 2023 World Digital City Conference·Digital Government Development Forum held in Shenzhen recently, Yang Bingzhi, chief researcher of Guomai Group, mentioned in his speech that as of the end of May 2023, 21 provinces across the country had publicly released 27 special digital government policy documents. The construction of digital government affairs has entered a stage of comprehensive acceleration; the construction focus has also shifted from "building systems" to "seeking scenarios", from "technology-driven" to "scenario-driven", and from "emphasis on construction scale" to "focusing on scenario effects."
