On Wednesday, Shanghai Bank ignited its "drinking" momentum, while finance served the people. | "Sauce flavored Latte" on social media
It's Wednesday, haven't you tried the "sauce flavored latte" on WeChat Moments yet? The "Wednesday Beauty Drink" promotion of Shanghai Bank can help you. In addition to Luckin Coffee, Shanghai Bank has teamed up with many well-known coffee and tea brands to deeply cultivate the "Wednesday Beauty Drink" and has established a unique "drinking" influence. As of now in 2023, the event has collaborated with 34 merchant brands, covering 37000 merchant stores and benefiting over 550000 customers.
Cultivate a large number of Wednesday drinking enthusiasts
As a partner of Luckin Coffee, Shanghai Bank provides customers with discounts on their purchases during the "Wednesday Drink" themed event, allowing many customers to enjoy additional discounts while enjoying new drinks, which has been widely welcomed.
In addition to Luckin Coffee, Shanghai Bank has long collaborated with major brands in the coffee and tea beverage categories, focusing on the "Wednesday Beauty Drink" theme event and launching a series of highly acclaimed hot events, including Starbucks buy one get one free discounts, discounts and point redemption with well-known coffee brands such as Piye Coffee, Seesaw Coffee, Lavasa Coffee,% Arabica Coffee, Costa Coffee, and tims Coffee, as well as well-known tea beverage brands such as Xicha, Naixue, Lele Tea, and Chabaidao.
In the field of coffee and tea drinks, Shanghai Bank actively explores cooperation between banks and enterprises, continuously expands and enriches promotional activities. Since the first event was launched in 2018, it has benefited over 4.5 million customers and covered over 300 cities nationwide. Due to closely following consumer preferences, the "Wednesday Beauty Drink" program of the bank has cultivated a large number of "drinking" fans, setting multiple "best" records and establishing a unique "drinking" influence, including the longest lasting "drinking" fans who have placed orders for 22 consecutive weeks, the most bold "drinking" fans who have placed orders for over 1000 yuan, and the most compatible "drinking" fans who enjoy over 15 "Wednesday Beauty Drink" brands. As of now in 2023, under the theme of "Wednesday Beauty Drink", Shanghai Bank has cooperated with 34 merchant brands, covering 37000 merchant stores and benefiting over 550000 customers.
Building an "urban living circle"
Shanghai Bank aims to build an "urban living circle", focusing not only on "Wednesday drinking", but also on various needs of customers such as daily life, shopping, food, travel, and tourism. Through long-term cooperation with major brands, Shanghai Bank provides attractive promotional activities to give back to customers and promote consumption growth. The bank has created the theme of "A Better Friday Life", focusing on the main sectors of "Better Home, Better Travel, and Better Food" to carry out multiple consumer promotion activities. It has collaborated with online fresh food platforms such as Hema Fresh and Dingdong Maicai to carry out full discount discounts, and with Jinjiang Group to carry out full discount discounts for hotel reservations. It has also collaborated with large consumer shopping platforms such as China Duty Free Daily and Hainan Duty Free to carry out full discount promotions for consumption, catering to customer travel needs and offering discounts for public transportation and subway travel in multiple locations.
At various festive times, Shanghai Bank will collaborate with core commercial districts such as New World, Yong'an Department Store, Bailian, Joy City, Golden Eagle, and MixC to carry out consumption discounts. In the future, it will further expand its offline duty-free stores in Sanya, Haikou, and other areas to offer discounts and continue to drive high-value consumer transactions.
At the same time, Bank of Shanghai actively responded to the "China-Chic Four Seasons Beautiful Application" series of activities organized by the Municipal SASAC, and assisted the Municipal Commission of Commerce in the theme activities of the "May 5th Shopping Festival" for four consecutive years. Over 60 brands and 28000 merchants participated in the "Warm Spring Revitalization Season" and "Cool Summer Play Season", benefiting over 1.8 million customers and contributing more than 20 local core landmark business district activities to the "May 5th Shopping Festival", covering over 3000 merchants and stores.
Devote oneself to leading a better life
In the future, Bank of Shanghai will continue to actively promote various activities, combine the theme of "cool autumn shopping season", and take advantage of the Mid Autumn National Day double festival time to integrate the commercial resources of the business district to jointly boost the consumption peak. In addition to the core landmark business district, Bank of Shanghai will continue to carry out high-end businesses such as Sam's, Metro AG's and other super full and reduced activities, expand the family, Watsons and other boutique chain convenience stores, continue to enrich the brand of event merchants, improve the scale of cooperative stores, and benefit more customers.
As of the end of August, the overall scale of Shanghai Bank's "Urban Life Circle" activity has exceeded 95000 cooperative merchants and stores, covering over 3.7 million customers.
Shanghai Bank will continue to focus on meeting the needs of the people and improving customer experience, closely combining market trends and customer preferences. It will not only provide explosive products at times, but also provide long-term care, striving to integrate resources, explore innovation, and actively contribute to consumer recovery and economic growth, striving to become a booster for leading a better life.
