The business scope includes cultural and entertainment brokers, consulting and planning services, etc. Baidu’s former vice president Xu Jing had registered a company in Shenzhen before leaving.
Baidu’s former vice president Xu Jing registered a company in Shenzhen.
On May 9, Tianyancha APP information showed that Shenzhen Wakawaka Culture Co., Ltd. was established on April 24 this year. This is an enterprise mainly engaged in the Internet and related services. The company has a registered capital of 10,000 yuan, and its legal representative is Xu Jing. Xu Jing holds 90% of the shares and Zou Shaohuan holds 10%.
The company's business scope includes daily necessities sales, home appliance sales, communication equipment sales, clothing and apparel retail, literary and artistic creation, cultural and entertainment brokerage, consulting and planning services, etc.
It is reported that the legal representative of Shenzhen Waka Waka Culture Co., Ltd. is Xu Jing, who has just resigned from Baidu. Another shareholder, Zou Shaohuan, was Xu Jing’s assistant during her tenure at Baidu. The Paper reporter discovered that both Xu Jing and Zou Shaohuan were in the media group established by Baidu Public Relations Department. On the evening of May 9, Xu Jing had withdrawn from the relevant media group, while Zou Shaohuan was still in the group.
On the evening of the 9th, reporters from The Paper learned from people familiar with the matter that Baidu Vice President Xu Jing had resigned from Baidu. In Baidu’s internal system, Xu Jing was labeled as “resigned”.
The Paper contacted Baidu officials and Xu Jing herself about this matter, but received no reply. Interestingly, Xu Jing's title on Baidu Encyclopedia has been changed to "former vice president of Baidu", and the source is media reports.
In the early morning of May 9, Baidu Vice President Xu Jing posted in Moments that she sincerely apologized to netizens for causing trouble due to her personal short video. “I have carefully read everyone’s opinions and comments on various platforms, and there have been many criticisms. Very pertinent, I reflect deeply and accept it humbly.”
![The business scope includes cultural and entertainment brokers, consulting and planning services, etc. Baidu’s former vice president Xu Jing had registered a company in Shenzhen before leaving.](https://a5qu.com/upload/images/03bdbea82cfb27afd5b1df6bf72102ff.webp)
Xujing said that before publishing the short video, she did not seek the company's opinion in advance, which did not comply with the relevant procedures and did not represent the company's position. She hereby clarifies and apologizes. There were many inappropriate and inappropriate things in the video, which caused external misunderstandings about the company's values and corporate culture, causing serious harm. We sincerely apologize.
Xujing said that the original intention of posting the short video was to do a good job, but she was too hasty and used inappropriate methods, which caused discomfort and trouble to everyone. She sincerely accepted all kinds of criticism, "I will seriously improve my personal communication methods and management." method, correct mistakes, care more about colleagues, listen to everyone’s valuable suggestions in practice, and hope everyone can criticize and correct me.”
The day before, there were rumors that Xu Jing had been fired from Baidu. In response, Xu Jing said, "I'm at work." The Paper reporter also asked Baidu about this matter, and a Baidu insider replied: "I just saw her at work."
Qu Jing graduated from China Foreign Affairs University and served as Vice President of Huawei’s Public and Government Affairs Department and Minister of China Media Affairs Department. In August 2021, media reported that Xu Jing had joined Baidu as vice president and was responsible for the group's public communication department.
Recently, Xujing caused controversy by posting multiple videos on her personal Douyin account, and many related topics were trending on Weibo. In the video, Xu Jing revealed that she had been sent 300 reporting letters by employees. Xu Jing claimed that "most of the contents in the letters were defamatory and fabricated." In addition, Xu Jing also talked about her own management experience, "I approve the resignation immediately when an employee breaks up. Why should I consider the employee's family...I am not her mother-in-law. My main consideration is whether he can be in his position and resign in a timely manner." Deliver results to me..."
Because the content of what Xujing talked about in the video was too intense and caused public opinion, the discussion about the content of the video further rose to Baidu's values. Some analysts also pointed out that several of the videos released by Qujing contain the element of "provoking war". This is a common method for the rapid rise of personal IPs of parties involved in non-hot events. They are widely used on Weibo, WeChat public accounts, Baijia accounts, Douyin, etc. common.
On May 7, Xujing cleared all the videos on her Douyin account. On May 9, Xujing updated her short video account with her apology statement. Currently, Xu Jing’s Douyin account has nearly one million followers.
![The business scope includes cultural and entertainment brokers, consulting and planning services, etc. Baidu’s former vice president Xu Jing had registered a company in Shenzhen before leaving.](https://a5qu.com/upload/images/b328fd0ffa53fadea92dee22843bafc9.webp)