Strong supply and demand: Cultural tourism helps fuel summer consumption
People's Daily Online, Beijing, July 3: Following the "check-in" of film and television works and watching a lantern parade, with the arrival of summer vacation, my country's consumer market has once again ushered in a strong growth momentum.
With the arrival of the peak tourist season, various regions are actively improving cultural and tourism consumption experiences, deeply integrating culture, tourism with sports, commerce, film and television and other related fields, so as to better meet the people's demands for quality, diversified and personalized consumption.
"Culture, tourism, and film and television" are running in both directions to bring new vitality. The tourist check-in routes of the filming locations of "My Altay" lead people to explore the poetic and picturesque snow-capped mountains and grasslands; the "Culture, tourism, and study" projects cover multiple fields such as history and culture, natural sciences, art and sports. Theme study products such as cultural and museum venues and historical and cultural relics are very popular; "Culture, tourism, and sports" have become a new tourism model. The traditional horse racing, wrestling, archery and other competitive events of Inner Mongolia Nadam are wonderful, creating a festive event for all ethnic groups to share and enjoy... The distinctive "culture and tourism" has injected new vitality into the economic development of various regions.
As the temperature rises, the night has become a continuation of the beautiful life of more and more consumers. At the Ningzhou Water Town Night Market in Xiushui County, Jiangxi Province, tourists can experience different folk cultures in the colorful Quanfeng Lantern Tour; Nanjing Night Market uses the "Nanjing Flavor" as its signature, combined with a variety of trendy gameplays such as "camping" and "live broadcasting" to further enhance the vitality of the night consumption market; Hunan Museum announced that the opening hours will be extended in the summer, and together with Changsha's night tanci, crosstalk, flower drum opera and other rich and diverse art performances, it will become a new driving force for consumption...In the eyes of industry insiders, the night economy has expanded consumption space, innovated consumption formats, and met the growing diversified needs of consumers.
Special foods and entertainment programs are constantly updated, and "night shopping, night eating, and night tours" have become new travel hotspots, bringing a full sense of "fireworks" to the city.
For consumers, how can they spend money comfortably and affordably when traveling? To this end, many provinces have introduced measures to benefit the people. Chengdu, Sichuan, issued 30 million yuan of "Come to Chengdu in Summer and Enjoy the Tianfu" cultural tourism consumption vouchers through relevant platforms; Guangdong subsidized 1 million yuan for Hong Kong and Macao youth to study in Guangdong; some companies launched a package of self-driving travel benefits including refueling and charging discounts, shopping discounts, free car washes, post station services, etc. The "real money" consumption vouchers have greatly boosted the consumption enthusiasm of the people.
Such diverse measures not only enrich the summer life of the masses, but also bring new growth points to the urban economy. Experts said that in the future, with the further implementation of various policies and measures and the continuous expansion of the consumer market, the summer economy is expected to achieve more prosperous development.