Do not exaggerate occasional incidents into common phenomena. China Journalists Association advocates: Resist "toxic traffic"
"How to maintain the correct direction of public opinion in the era of all media"
——Proposal from the Journalism Ethics Committee of the Chinese Journalists Association
Mainstream media are the main force in news and public opinion work and bear the important responsibility of disseminating mainstream public opinion and promoting mainstream values. In recent years, mainstream media have adapted to the development of information technology and changes in communication channels, and have entered the main battlefield, letting the main melody sing the strongest voice and generating positive energy and large traffic. At the same time, in many recent Internet hot spots, some new media run by mainstream media have biased their news value judgments in order to chase traffic and attract attention, damaging the credibility and influence of mainstream media. In order to consolidate and strengthen the mainstream ideological and public opinion for the new era, better shoulder the new cultural mission, and actively lead social trends, we issue an initiative to journalists across the country:
Be political, stick to the bottom line, and adhere to the correct orientation. We must always adhere to the correct political direction, public opinion guidance, journalistic aspirations, and work orientation, adhere to the Marxist journalistic outlook, and insist on focusing on unity, stability, encouragement, and positive publicity. Be responsible for the truth, verify sources from multiple sources, strictly abide by the collection and editing process, balance and objective reporting, and ensure that you do not lose track, are not inaccurate, and do not break trust. Actively guide social hot spots, cut into the hot spots of public opinion, clarify opinions and attitudes, guide the trend of public opinion, and lead social trends.
Pay attention to character, abide by responsibilities, and promote mainstream values. Actively fulfill the social responsibilities of the media, focus on the center, serve the overall situation, put people first, and serve the people. Pursue positive energy and resist "toxic traffic". Highlight the content and character, reject vulgarity and kitsch, oppose feudal superstition, and do not deliberately exaggerate accidental events into common phenomena. Take the initiative to set topics, respond to social concerns, dare to face up to problems, explore solutions, insist on producing valuable and stylish news, and lead the whole society to jointly practice the core socialist values.
Follow standards, abide by ethics, and abide by professional ethics. Consciously abide by laws and regulations, and abide by professional ethics and journalistic ethics. Strictly abide by the professional standards of journalism, do not amplify bloody and violent scenes, do not produce pornographic and borderline content, do not incite public emotions, and do not create conflicts and confrontations. Put an end to false reports, resist paid news, do not write news based on hearsay or subjective assumptions, do not distort news facts for the sake of sensationalism, promote truth, goodness and beauty, denounce falsehood, evil and ugliness, and promote the formation of a positive and good social atmosphere.
Stress the "four forces", maintain integrity, and carry forward good styles. Continuously strengthen the footwork at the grassroots level, the vision to see problems, the brain power to plan things, and the writing power to write reports, and develop the true ability to adapt to the all-media era and lead social trends. Strengthen the construction of work style, carry out in-depth investigation and research, go deep into the front line and the masses, and insist on on-site interviews, on-site interviews, and direct interviews. Maintain integrity, resist bad trends, accept social supervision, and show the whole society a good image of journalists in the new era.