The next “wealth and wealth” will come to Xinjiang? , "My Altay" became the best promotional film for Xinjiang in the United States

Release time:May 15, 2024 08:33 AM

Snowy mountains reaching into the clouds, dense forests, flocks of sheep, and Kazakh teenagers galloping on the grasslands... The TV series adapted from writer Li Juan's collection of essays "My Altay" was released on May 7 and became an instant hit all over the Internet. , "healed" countless viewers. Subsequently, "checking in to Altay" has become the travel plan of many TV drama viewers, driving the popularity of Xinjiang tourism to soar, and Xinjiang Ili has also been shortlisted among the top ten popular tourist destinations in recent times.

Since the end of the May Day holiday, domestic and international air ticket prices have dropped. The round trip to popular domestic cities is less than 500 yuan, and "international flights" are available for less than 1,000 yuan, attracting many off-peak tourists.

The play "My Altay" provides a panoramic view of the family's life on the northern border, truly reproducing the profound and rich living landscape of the nomadic people. It has become the first window for many readers to understand Xinjiang and Altay, and has also allowed more readers to understand Xinjiang and Altay. Many people have the idea of "going to Xinjiang and visiting the Altay region", and the effect of film and television dramas in driving tourism has once again appeared.

The increasing search popularity trend of "Altay" and "Xinjiang" on the Tongcheng travel platform clearly echoes the broadcast time of the drama. In the week since the TV series was released, the search popularity of "Altay" on the platform has increased by 562%, and the "Altay" term has soared into the top ten most popular searches for Tongcheng Travel Mini Program. In addition, the overall search popularity of "Xinjiang" increased by 323%, and the popularity of Xinjiang keywords such as Urumqi, Kashgar, and Ili all increased rapidly.

The Altay region belongs to the same northern Xinjiang as Urumqi, Ili, Karamay and other popular tourist areas in Xinjiang. Kanas, Hemu, Cocotuo Sea, Colorful Beach, etc. in the Altay region have always been popular destinations in the region. In terms of itinerary, tourists can choose the 8-10-day Northern Xinjiang route, and the "Xinjiang Urumqi, Kanas, Hemu, Sailimu Lake, Urho Devil City, Colorful Beach, Tianshan, and Tianchi 8-day and 7-night group tour" on the travel platform , "8-day and 7-night group tour to the Devil City of Hemu Sailimu Lake in Kanas, North Xinjiang", "Kanas-Hemu Village Panoramic View of Urumqi Keketuo Sea Scenic Area, Sailimu Lake Nalati Grassland, Colorful Beach Sunset The "10-Day and 9-Night Private Tour on Kuaishou Highway" are some of the northern Xinjiang route products that have received a lot of attention recently.

Since May, summer has gradually entered in southern Xinjiang and spring has begun in northern Xinjiang. In May, you can also choose to visit Aksu, Bayingol, Kashgar, Hotan and other places in southern Xinjiang. Judging from the Xinjiang vacation products on the tourism platform, the northern Xinjiang route mainly allows tourists to appreciate the local natural scenery, while the southern Xinjiang route is more focused on cultural scenery. During the summer vacation from June to August, all of Xinjiang will usher in the most suitable time of the year for travel. Welcoming guests again.

"The price of a round-trip direct flight from Beijing to Tokyo, including tax, is less than 2,300 yuan. There are few people in the scenic spots and the weather is comfortable. It is really a good time to take annual leave!" An employee of a travel company in Beijing has booked an annual leave trip to Japan next week. This is the fifth consecutive year that she has chosen to take annual leave in mid-to-late May.

Recently, international air tickets have dropped significantly, attracting off-peak travelers. Recently, Singapore, Malaysia, Thailand, Japan and South Korea are the top choices for most migrant workers to go abroad for vacation. The attractiveness of established tourist destinations such as Europe and the United States is also recovering. Judging from the international hotel bookings on the Qunar platform, as of the end of June, the popular international destinations are Japan, Thailand, South Korea, the United States, Malaysia, Indonesia, Singapore, France, the United Kingdom, and Vietnam. Judging from the year-on-year increase last year, hotel orders in Japan increased by nearly 6 times, and hotel orders in the United States and France doubled.

With the increase in transportation capacity, the prices of some long-haul international air tickets have dropped significantly compared with the same period last year. The Qunar platform shows that during the Dragon Boat Festival, the direct flight from Beijing to Moscow is 2,941 yuan including tax, in June the direct flight from Chengdu to Cairo, Egypt, is 3,845 yuan including tax, and the direct flight from Shanghai to Istanbul, Turkey is 4,877 yuan, including tax, all of which are rare low prices. . In classic tourist cities such as Paris and London, in May and June, there are affordable tickets for more than 3,000 yuan including tax for a round-trip transfer and about 6,000 yuan for a direct flight. The prices do not increase before and after the Dragon Boat Festival. For example, the round-trip ticket from Guangzhou to Copenhagen, including tax, is only 3,700 yuan including tax. It’s about 30% cheaper than the summer peak season. Forecast data shows that starting from mid-June, ticket prices on European and American routes will increase significantly due to the summer season.

Short-term air tickets to Japan and South Korea are also very affordable. The reporter checked on the travel platform and found that the direct flight ticket from Shanghai to Seoul is 788 yuan including tax, and the ticket price from Beijing to Osaka is 1748 yuan, which is about 50% lower than before and after May Day, approaching the lowest price in the history of these routes, and during the Dragon Boat Festival There was no obvious jump before and after.

Xiao Peng, a big data researcher at Qunar, said that after the May Day holiday and before the summer vacation in July, it is a relatively off-season for tourism, and there are many discounted air tickets. Judging from historical data, the Dragon Boat Festival holiday is not the peak season for outbound travel, and international air ticket prices will not jump significantly. You can consider using the Dragon Boat Festival annual holiday to create a super long annual leave.

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