China Coordinates·Shanghai Urban Orienteering Outdoor Challenge led tens of thousands of people to visit Shanghai and enter the Liberation Daily to write messages

Release time:May 12, 2024 15:51 PM

On May 12, the 2024 China Coordinate·Shanghai Urban Orienteering Outdoor Challenge gathered together with Shanghai sports enthusiasts at the Shanghai Stadium, and combined with the opening ceremony of the 4th Shanghai Municipal Games, once again set off a grand event with tens of thousands of participants.

Fourteen years of traveling in both directions is the long-lasting love of countless coordinate fans for the event. The slogan of this year's event is "Travel with the event", which aims to lead the contestants to visit Shanghai's famous tourist attractions, fashion landmarks, trendy sports venues, Internet celebrity restaurants, cultural and museum exhibition halls, red commemorative sites, convenient service facilities, etc., based on the city Orientation will lead you to visit Shanghai Beach.

Approximately 12,000 people participated in this competition, which has one main venue at Shanghai Stadium and four sub-venues in Jing'an, Putuo, Yangpu and Lingang. It is divided into 24 themed routes with different characteristics and nearly 150 landmarks. The route theme includes multiple industry elements such as rivers and rivers, sports and leisure, gourmet catering, cultural reading, red imprint, national trend animation, Shanghai time-honored brands, alley culture, business district economy, etc.

In terms of marking, it covers the events entering scenic spots, neighborhoods, shopping malls, cultural museums, public service facilities, and red education and publicity spots, so as to use the event as a platform and use the crowd gathering effect to fully display the talents of all walks of life. High-quality products and high-quality services to deeply tap consumer potential. The contestants set off to check in at various points and are expected to contribute 85,000 passengers to the city.

Sports serve as a platform to promote the integrated development of business, culture, sports and travel. In March this year, the General Office of the State Sports General Administration, the General Office of the Ministry of Commerce, and the General Office of the Ministry of Culture and Tourism issued a notice on launching the "Sports Events into Scenic Spots, Streets, and Business Districts" activities to give full play to the comprehensive benefits of sports events and further promote sports Deeply integrated development with business and cultural tourism to fully unleash consumption potential. This year's event focused on the selection of landmarks, focusing on both fun and connotation, richness and characteristics, to stimulate the spillover effect of the event and promote the joint development of culture, sports, tourism and business exhibitions.

This year, "Liberation Daily" will celebrate its 75th anniversary in Shanghai. Route 5 of the event is named by Jiefang Daily·Shenneng. The exclusive route takes athletes to visit Jiefang Daily, Jiefang Building, China Modern Press and Publication Museum and other places, allowing more people to understand the connotation and significance of news media cultural communication. The contestants wrote blessing messages on the wish wall of Jiefang Daily. Contestant Mr. Liu said, “From the Liberation Daily newspaper to the Shangguan News App on mobile phones, the way we read news has changed, but if we want to see authoritative and credible news, we still have to read party newspapers.”

The tourist attractions cover the city's famous attractions, and based on the younger characteristics of the participants, Internet celebrity check-in attractions are added to enhance the experience and playability. The red dots include the Longhua Martyrs Cemetery, the National Anthem Memorial Square, the Municipal History Museum, the Memorial Hall of the Fourth National Congress of the Communist Party of China, and Wenyuli, the former site of the Secretariat of the Central Committee, which are rich in historical heritage. Cultural and museum venues make use of Shanghai's high-quality cultural resources to bring treasure venues hidden in alleys to the forefront, allowing more people to understand cultural characteristics.

This year’s medal design concept has taken a new leap forward. The appearance of the medals is in the form of stamps, with postmarks, Shanghai landmark buildings, X frogs and other elements, highlighting the attributes of the Shanghai CityWalk event. What’s even more clever is that each medal can be inserted into the event’s customized metro card, with five types of metro cards and five This arrangement and combination of medals is beautiful, practical and has collection value.

Registration for the parent-child line is extremely popular. This year, the number of parent-child lines has been increased to four. Among them, the "Tihui Magic City" parent-child line has cooperated with Shanghai Sports to set special tasks for children and parents, allowing parent-child families to get out of the house and participate in a game. An interactive and meaningful Happy Family Day activity.

Jinjiang Group opened the Jinjiang route in this event, combined with the concept of sports tourism, and presented Jinjiang's business in the form of CityWalk, creating a story background of the post-00 generation traveling through time and space and returning to old Shanghai. The scenes in these backgrounds cover Jinjiang The group's hotels, travel agencies, commercial complexes, and the famous Jinjiang Amusement Park allow you to experience the changes of the times in Shanghai; queues to buy, the Shanghai International Hotel's butterfly cakes filled with fragrance and childhood memories are also given as souvenirs to participants on the Jinjiang route. Team members taste.

Following last year's collaboration on co-branded shoe buckles, this year's event once again cooperated with Jai Alai to launch a limited edition co-branded T-sleeve. China Post launches event stamps and customizes exclusive postmarks and exclusive postcards. At the same time, electronic postcard production is provided at the carnival site, integrating event elements and player photos into exclusive memories.

At the carnival, the Shanghai Virtual Sports Open National Challenge attracted active participation from the public. This year's event includes seven major sports: virtual rowing, virtual cycling, virtual skiing, virtual golf, virtual racing, virtual football, and spinning. From April to November, it will continue to create a digital and technological experience for Shanghai citizens. sports competition platform.

It is reported that this year’s Shanghai Virtual Sports Open system is divided into three levels: brand events, club leagues and national challenges. The National Challenge focuses on fun and participation, and is suitable for beginners and amateurs. Citizens can sign up to participate with one click through the Jiushi Sports APP.

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