The track is more experiential! The race starts with gunfire this Sunday, elite runners gather again, Chinese and foreign runners gather in Shanghai
"I heard that the weather was good on the day of the race. I believe there will be a chance to achieve good results!" Ethiopian marathon runner Ayalu said with a smile at the press conference. At 7 a.m. on November 26, the much-anticipated 2023 Shanghai Marathon will kick off at Jinniu Plaza on the Bund. The event organizing committee held a pre-match press conference and elite player meeting yesterday to release relevant information about the event and precautions for players to participate in the competition.
At the beginning of 2020, Shangma received the World Athletics Platinum Label certification, becoming the first marathon event in China to receive this honor. This year, Shangma will strive to set a new record, create a "Shanghai Highland" with more international influence, and write a new legend.
This year’s elite runners from home and abroad appeared one by one.
The slogan of this year's marathon is "Embrace love, advance together with excellence". After three years, the end point of the full marathon once again returns to Xujiahui Sports Park, and runners will relive the glory of crossing the finish line.
The track design this year is more experiential and competitive than in 2022. In addition to retaining the important Shanghai landmarks such as Jing'an Temple, Huaihai Road Commercial Street, the First Congress Site, Xintiandi, and Longhua Temple that the horse racing track has passed through in previous years, the 2023 horse racing track has been optimized again through "one addition and one subtraction" ——Two riverside greenways, Huangpu Binjiang and Xuhui Binjiang, have been integrated into the 20-km to 26-km section. The Xuhui Binjiang Greenway is about 1 km longer than in 2022; the original Longteng Avenue stage will be adjusted in 2023. , the turnaround point of Longteng Avenue will be advanced from near Xupu Bridge in 2022 to Jinmugang Road, reducing the round trip to the Dianpu River Bridge at 36 kilometers to 37 kilometers on the 2022 Mapping Track, and at the same time increasing the number of bridges the entire line passes from The number of 6 in 2022 has been reduced to 5 this year; this year's launch also canceled the narrow outer road turnaround and opened the wider Bansongyuan Road. Through the above-mentioned adjustments to the track, it will not only increase the participants’ experience in the middle and later stages of the event, but will also greatly help improve the runners’ competition level.
In addition, Shangma has introduced Blueline technology since 2015. Runners can complete the full marathon in the shortest distance by following the blue guide lines on the track. This technology continues in this year’s Shangma event.
On November 27, 2022, contestants were in the competition. On that day, the gun fired for the 2022 Shanghai Marathon.
This year, the world's top international elite athletes will once again gather on the Shangma track. This is also the first time that Shangma has invited international elite athletes to compete after winning the World Athletics Platinum Label. So far, the organizing committee has invited more than 30 elite athletes, including 3 men's platinum-label athletes and 4 women's platinum-label athletes, including Ethiopian men's platinum-label athlete Ayalu, who has a personal best time of 2 hours, 3 minutes and 51 seconds. , and the Ethiopian women's platinum medal player Nair with a personal best time of 2 hours, 17 minutes and 36 seconds. The Chinese elite athletes are led by the 2020 men's horse champion Jiaorenga and the 2022 women's horse champion Zhang Deshun. The top players will compete towards He launched an attack on the honor of China's marathon course record, created his best result and also looked forward to breaking the long-standing event record. This year’s race has also increased the prize money for the event’s ranking. The men’s and women’s champions in the full marathon have a prize money of up to US$55,000. This is currently the highest prize money in domestic marathons.
Two foreign elite players took selfies at the press conference.
The ranking trophies and ranking medals launched this year are very worth looking forward to. For the first time, Shangma has joined hands with Tiffany & Co., a world-famous jewelry brand, to jointly create unique customized trophies and medals for the top three male and female athletes in the event. This is Tiffany's first cooperation with a domestic marathon event. This partnership is not only a tribute to the athletes' fighting spirit, but also the most powerful manifestation of the brand value of Shangma. Both parties will jointly honor the award-winning athletes and create a legend for the marathon road race. At the press conference that day, the shape of the event ranking trophy was officially announced. The trophy focuses on the victory posture of the runners crossing the finish line to create new trophies and medals, including the Oriental Pearl Tower, Shanghai Tower, Shanghai Jinmao Tower, and Shanghai World Financial Center. City landmarks adorn the trophy body and medals.
At the press conference that day, the shape of the event ranking trophy was officially announced.
For the first time in history, the number of pre-registrations for this year's marathon has exceeded 170,000. Among the 38,000 participating runners, foreign runners account for 12%. Among other domestic runners, more than 10,000 are from other provinces and cities, accounting for 28%. %.
The collection of equipment for this event started on November 23 and will end on the 25th. The collection work is carried out at the Shanghai World Expo Exhibition and Convention Center, and appointment system is still implemented. The Shanghai Sports Expo, which is held at the same time and in the same place, still focuses on road running, including event equipment collection, sponsor areas, and first-line running equipment brands to meet the diverse needs of contestants and running enthusiasts. In addition to the traditional road running section, this year's Sports Expo has added an interactive exhibition area for the Paris Olympic Qualification Series. There will be skateboarding, freestyle BMX, break dancing interactive experience areas and photo check-in areas. Visit the Sports Expo Audiences at the event will have the opportunity to experience different sports scenes in person, experience the charm of the Paris Olympic Games competitions in advance, and ignite their passion for sports.
The runners received their competition equipment at the Sports Expo, and the specially designed Shanghai Marathon booth provided a unique place to cheer for the runners, making the entire Sports Expo full of passion and competitive atmosphere. The 2023 Shanghai Marathon booth will focus on the theme of this event "Embracing Love and Advancing Excellence" to present to the audience a quick report of the highlights of this event and a pop-up store of licensed products. At the scene, the audience can learn in advance about this year's horse racing track information, personnel's position and clothing on the day of the event, and the reveal of horse racing medals and other event-related information.
On November 23, 2023, the 7th Shanghai International Event Culture and Sporting Goods Expo opened in Hall 1 of the Shanghai World Expo Exhibition and Convention Center.
The 2023 Shanghai Sports Expo has an exhibition area of 20,000 square meters. As the first large-scale sports expo in China that integrates sports events, sports culture and sports industry, it has the theme of "Enjoying Shenhuo, Sports and Education for the Future" and "Surely Different YOUNG". Spread slogans, fully demonstrate the new look of the future sports industry, and strive to lead the new trend in the sports industry.
It is worth mentioning that this year, Shanma worked hand in hand with three official international tourism partners to create an ITP cooperation project, launched a number of three-star, four-star, and five-star hotel cooperation packages, and for the first time recruited tourists from 6 countries and Regional international runner experience launched. In addition to providing these runners with services such as pre-race route survey and luggage collection guidance at the Sports Expo, the organizing committee will also arrange tours of the Pujiang River and other arrangements to experience Shanghai culture. The success of this year's first trial has boosted domestic demand for urban catering and tourism, and at the same time further developed Shangma's business model in promoting consumption through sports.
Attentive event services to protect runners from completing the race safely
This year, the organizing committee will continue to use the top international competition standards as the benchmark for running the competition, and use the most humane services to protect professional runners.
Starting 6 days before the race, the organizing committee will send reminder text messages to each runner, including pre-race preparations, pre-race training, baggage instructions, dietary guidelines, assembly tips, weather conditions and other information to provide runners with peace of mind. Sai’s strong support.
Before the race, in addition to the necessary items for the competition, all runners will put in their clothing bags a subway card that can be used for two round-trip rides. This six-year-old tradition aims to encourage runners to travel green. There will also be shoes and bags provided by NIKE and a pack of osmanthus-flavored toffee provided by White Rabbit.
During the race, the organizing committee set up various supply stations. Drinking water stations were set up every 5 kilometers starting from 5 kilometers along the track. Drinking water stations were set up every 5 kilometers starting from 7.5 kilometers. A total of 9 stations were set up starting from 12.5 kilometers. The energy supply station provides runners with bananas, chocolates, small cakes, energy gels and other supplies. There are also 6 ice stations and 8 spray stations along the route. Runners can run through the spray stations to cool down or use water-soaked sponges or ice packs filled with crushed ice to apply cold compresses directly to the face and back of the neck for physical cooling. According to the latest weather forecast from the Municipal Meteorological Bureau, Shanghai will be cloudy and overcast on November 26, with a maximum temperature of 17 degrees Celsius and a minimum temperature of 10 degrees Celsius. In the last few days of the competition, the organizing committee will further optimize the configuration of event protection based on the constantly updated weather forecast. If there is a possibility of rainfall, disposable ponchos, ginger tea, cold-proof cloth, changing tents, etc. will be prepared in the finishing area in advance. Supplies to minimize the impact of weather conditions on runners.
After crossing the finish line, in addition to finishing slippers, finishing towels and other essential relaxation items, the organizing committee also prepared bananas, corn, and protein milk for the runners. , protein powder and other energy supplements. Every runner who completes the full marathon within the specified time will also receive a carefully designed completion T-shirt. In order to further enhance the sense of honor for serious runners, the three-piece trench coat that was widely praised by runners last year will continue to be used this year. Every runner whose net time exceeds three hours will receive a three-hour windbreaker provided by the organizing committee after the race to enhance the participation experience and sense of honor.
The online race in 2023 has also received major upgrades. For the first time, Shanghai's independent IP event will join hands with the century-old national brand - White Rabbit. Through unique event gameplay and carefully designed co-branded medals, it will provide all runners with a double sense of sweet happiness and running happiness, setting the stage for this year's race. "Sweet it."
The 2023 online race will start on November 26 and last for one month. This year's online marathon maintains the competition setting of previous events, including individual races of 1km, 5km, 10km, half marathon and full marathon, as well as group races. Currently, runners can register for five individual events at an early bird price through the launch mini-program, and group running events will be launched later.
It is worth mentioning that in order to further facilitate the registration process for runners, Shangma APP has tried to develop a running function module this year. Runners who sign up for the Shangma online race can directly count their steps through the running function in Shangma APP. Ordinary Runners can also use this function to accumulate running mileage and exchange for points.
