Event traffic can be converted into economic increment when sports culture is deeply integrated with sports consumption

Release time:Apr 24, 2024 04:39 AM

The 2023 Shanghai sports events are coming to an end, and Xujiahui Sports Park, located in Xuhui District, has once again become the focus of attention. Here, the Shanghai Men's Basketball Team is still competing in the CBA League; ten days ago, the finish line of the Shanghai Marathon returned after three years, and tens of thousands of "starting" runners returned to this familiar venue one after another.

The horse returned to the Shanghai Stadium finish line after three years.

Three years have passed, and the sports atmosphere in Xuhui District has become even stronger. From the 4th Xuhui Sports Industry Salon of the Xuhui District Sports Consumption Season in 2023: In addition to continuing to create new business cards for urban events, Xuhui District also provides services to ensure municipal-level events such as the Shanghai Marathon and Snooker Masters. In addition to major events, we will also make every effort to successfully host the 2024 "FISE World Tour Shanghai Station", strengthen Xuhui's local event IP, expand emerging projects such as skateboarding and BMX, create West Coast Binjiang sports features, gather popularity, and promote event traffic. Transformed into economic increment.

This year, the popularity of cultural and entertainment events has demonstrated Shanghai's leading position in the consumer market as an international cultural metropolis. The deep integration of "sports culture" and "quality consumption" has become a hot area in market consumption. Looking at the classic sports landmarks of Xujiahui Business District and Xuhui Sports Park, more and more concerts and sports events have revived the Xujiahui Sports Park. The adjacent Xujiahui Business District can use this "charming fulcrum" to better leverage cultural and sports consumption.

Event traffic can be converted into economic increment when sports culture is deeply integrated with sports consumption

Xuhui District is working hard to create a national sports consumption model city. It has a profound foundation and broad development space in the sports industry. This year, it launched a sports consumption season that runs throughout the year. This summer, the Xujiahui business district specially launched the "2023 Xuhui District Sports Consumption Carnival". The three-day carnival attracted more than 30 famous sports brands, Shanghai's leading sports companies and characteristic sports institutions to be shortlisted for display.

In November, the "First Xujiahui Basketball Carnival", directed by the Xuhui District Sports Bureau and co-sponsored by Xujiahui Mall Group and Shanghai Jiushi Sharks Club, was launched in the Xujiahui business district to achieve a deep integration of special events, interactive experiences, and sports markets. The 2023 China Men’s 3-person Basketball Super League champion Shanghai Jiushi team was on hand to fuel the enthusiasm for sports consumption in the business district.

Wang Zhihua, deputy director of Xuhui District, said: Xuhui District will continue to bloom the new charm of sports consumption and build a "bright and dynamic sports district" in the greater Xujiahui business district to focus on displaying high-quality sports brands and consumer projects in the area to allow citizens to get active and do business. Come alive. Fashionable sports empower classic business districts, and the integration and linkage of various business, tourism, cultural and sports exhibition formats opens up new space for sports consumption growth.

In Xuhui’s high-quality sports industry environment, excellent sports companies are constantly being nurtured. The Shanghai Mountaineering Outdoor Sports Association’s China Coordinate·Shanghai Urban Orienteering Outdoor Challenge and the Shanghai Yunying Youth Sports Club’s Yunying Youth Volleyball Special Talent Cultivation Project were awarded Shanghai Sports Industry Demonstration Projects. Xu Qi, deputy director of the Shanghai Municipal Sports Bureau, awarded the licenses to these two institutions from Xuhui District.

This year, three outstanding sports companies have become new members of the Xuhui Sports Industry Alliance. Shanghai Jiushi Basketball Club Co., Ltd., Shanghai Yuanchangliu Equestrian Club Co., Ltd., and Shanghai Hongguo Sports Culture Development Co., Ltd. are on the list, and the number of members of the Xuhui Sports Industry Alliance has increased to 23.

The number of members of Xuhui Sports Industry Alliance has increased to 23.

It is also the practice of every Xuhui Sports Industry Salon to release Xuhui District’s “Funds to Accelerate the Development of Sports Industry” support project. This year, Bubu Technology Co., Ltd.’s 2022 College Hundred Mile Relay Campus Race, Shanghai Feiyan Network Technology Co., Ltd.’s “TANGO Music Flywheel Challenge” series of events, Lululemon Trading Co., Ltd.’s Lululemon “Summer 12 events and new consumption scene transformation projects, including the Fun Challenge" activity of Orange Lion Sports Culture Co., Ltd.'s Le Power West Coast Valley of the Wind Sports Park, won the support of this year's special funds.

This salon event is hosted by Xuhui District Sports Bureau and Shanghai Sports Industry Federation, and hosted by Xuhui District Sports Federation and Bank of China Shanghai Xuhui Branch.

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Shanghai pays attention to cultivating high-level sports practitioners who know how to use AED and can carry big sandbags

A basketball player suddenly fell to the ground and fainted while resting after exercising. His breathing and heart stopped. His condition was very critical. The staff used the "life-saving tool" AED installed in the venue to rescue the golfer in time, and the golfer finally saved the day. This is a thrilling scene that happened at Yang High School Roadhouse in Locke Park last October. With the increasing enthusiasm of citizens to participate in sports, the professional skills requirements for practitioners in the sports industry are also getting higher and higher. Recently, the 10th Shanghai Sports Industry Vocational Skills Competition in 2023 was held at the Pudong Swimming Pool. A total of 108 athletes from 27 sports teams in the city staged a professional skills competition. Players crawling with the ball. For the first time, this year’s competition is jointly organized by the Shanghai Municipal Sports Bureau and the Shanghai Municipal Human Resources and Social Security Bureau.

Checking in to Wukang Road, flying from Beijing to Shanghai to run a marathon, "busy person" Sister Ma

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