A brilliant chapter | DNA is moving! Traditional culture goes out of the circle to lead the new national trend

When this generation of young people encounter traditional culture, what kind of sparks will emerge?

The hit dance drama "A Dream of Red Mansions" has become popular all over the country, and it is hard to get a ticket; the post-2000 Emei sect female kung fu troupe appears on the streets of France, and the whole network exclaims "so handsome"; cultural and museum venues are hotly popular, and cultural creativity has become a "new Chinese style outlet" "Artifact"...

Blood is awakening, culture is going viral, and China's excellent traditional culture is showing its most vivid vitality.

On June 2, 2023, General Secretary Xi Jinping emphasized at the symposium on cultural inheritance and development that continuing to promote cultural prosperity, building a cultural power, and building the modern civilization of the Chinese nation from a new starting point is our new cultural mission in the new era.

New culture, new youth, young people are using stage, video, live broadcast and other methods to open up their minds, lead the national trend, and let the public experience the charming style of China's excellent traditional culture.

The hit dance drama is a hard-to-get ticket, and the ancient Kun Opera is stunning overseas

"It's still good to watch after three viewings", "How can it be so poignant", "Family members are begging for votes, begging for votes"... If there are any theater fans who haven't seen the dance drama "A Dream of Red Mansions", they will be pounding the floor in pain. Since its premiere in 2021, the dance drama "A Dream of Red Mansions" has been sold out wherever it goes, becoming a new "hot" business card in the Chinese performing arts market.

On the stage, the actors' eyes flicker and their clothes flutter, transforming into "characters in Dream of the Red Chamber"; outside the stage, Li Xing, Li Chao, Cui Lei, Li Yicheng, Zhao Bo... young directors, young screenwriters, young composers, the breath of youth is filled in Dream of the Red Chamber. They use the understanding and perspective of young people to innovate and create, shape the characters, and reconstruct the profound literary masterpiece into a dance drama Dream of the Red Chamber that conforms to current aesthetics.

"I think the reason for its success is inseparable from its beauty." Zhu Yimiao, deputy dean of the School of Liberal Arts of Nanjing Normal University, believes that traditional aesthetics is rooted in the genes of every Chinese person. Sometimes a classic literature or a song, It can awaken this Chinese aesthetic.

It’s not just dance theater that evokes this aesthetic. Opera, folklore, and classics are all beautiful everywhere. Theaters, streets, and riversides are all their stages.

In September 2023, the "Encounter of Civilization: China Kunqu Opera Jiangsu Week" opened at the Guimet National Museum of Asian Art. The audience in Paris is experiencing an unprecedented wonderful feeling: the Seine River flows quietly, and the Chinese female actors are dancing with water sleeves; on the path under the Eiffel Tower, the gentleman is extraordinary, and the way he holds hands with his lover is enviable...

During the week, citizens of Paris encountered Chinese Kunqu Opera. Various live performances and special exhibitions allowed overseas friends to have a close interaction with the excellent traditional Chinese culture. The Kunqu Opera "Peony Pavilion" performed at the Reborah Theater was met with unprecedented enthusiasm. The two-hour performance was packed, and the actors bowed seven times, but the applause was still thunderous.

There are young people, middle-aged and elderly people in the audience, many of whom are watching Chinese opera for the first time. They said that Chinese Kun Opera is so great. The elegance and elegance of its sleeves, operatic style, and figure make them "feel miserable." General Secretary Xi Jinping emphasized at the symposium on cultural inheritance and development that openness and inclusiveness are always the source of vitality for the development of civilization and a significant sign of cultural confidence.

Traditional Chinese culture exudes infinite charm from the inside out, and the mutual learning between Chinese and Western civilizations makes this appeal spread wider.

A girl born in the 90s from Suzhou started a live broadcast, and all the members of the Emei School born in the 00s are "capable of fighting"

"Blue bricks accompanied by tile paint, white horses treading on new mud..." The song "Sheng Sheng Man" has activated the "Jiangnan DNA" of tourists from all over the country; in the live broadcast room, Beijing songs were sung continuously, coupled with the host's humorous words, which gained super high popularity.

Nowadays, more and more young people are experiencing culture through live broadcasts, and traditional artists are also gaining more fans in their live broadcasts. Zheng Mingqiu, a young girl from Suzhou born in 1998 and a Pingtan performer of the Shanghai Pingtan Troupe, always has her live broadcast room "packed" with fans from all over the world.

From "Qinhuai Scenery" in the movie "The Flowers of War" to the Wu dialect version of "Sheng Sheng Man", many audiences have come to know Pingtan through film and television works and new versions of old songs, which has also opened up Zheng Mingqiu's mind. As a result, songs such as "Preface to the West Tower" and "I'm Having Fun in Jiangnan" were covered by Mingqiu with Suzhou Pingtan, which are graceful and beautiful. The top cover version of "Sheng Sheng Man" has received more than 70,000 likes.

China's excellent traditional culture is giving young people new energy.

Which is the most popular post-00s girl group right now? Emei sent a women's kung fu group to report. Who is the most popular opera actor at the moment? Yue Opera actor Chen Lijun must have a name.

In the pop-up video under the Eiffel Tower in Paris, the two fiery figures of the Emei sect's female kung fu troupe showed off Chinese martial arts, attracting countless netizens to call them "explosive". Their handsome kung fu and cool looks make people feel their majestic charm through the screen. Netizens said that they "fall in love with traditional culture at first sight".

In the new national style and environmental Yue Opera "New Dragon Inn", Chen Lijun hugged Li Yunxiao's slender waist and spun around, which made people remember this evil and crazy young man. Chen Lijun said in an interview that she referred to the image of rich young men in film and television dramas during rehearsal, which created new sparks.

General Secretary Xi Jinping pointed out at the symposium on cultural inheritance and development that cultural workers in the new era must uphold the integrity and vigor of upholding the truth and innovating to continue the historical context and compose a contemporary chapter.

"I think if diversified cross-border integration can give our works more possibilities to go viral, then the creative methods of upholding the truth and innovating and the meticulous creative attitude are the foundation for realizing this possibility," said Chen Lijun.

Since 2023, "Jade in China" has become a hot word among exhibition enthusiasts across the country. During the exhibition, the Nanjing Museum was crowded with people, many of whom visited the museum three or four times, sparking a craze about "jade".

China has a profound cultural context, but it doesn’t end with “jade”?

At the entrance of the China Grand Canal Museum in Yangzhou, long queues have become a unique sight; outside the Memorial Hall of the Victory of Crossing the Yangtze River, the red sculpture "Thousand Sails Racing" has attracted countless tourists to check in and take photos; inside the Museum of the Mausoleum of the First Qin Emperor, the long history has traveled through vicissitudes of life, evoking resonance between people and history.

Various cultural creations inspired by culture have also become "new Chinese-style film production artifacts" for young people.

The lacquer fan experience area in the Yangzhou China Grand Canal Museum is always crowded. With water as the carrier, lacquer as the pen, and the fan as the paper, a unique lacquer fan is born. "The lacquer fan can quickly become popular and show the vitality and vitality of traditional culture." Zhang Laixi, a master of Yangzhou lacquerware painting and decoration, said with emotion that as a tourism cultural and creative product, the lacquer fan has a low cost, is convenient and fast, and is easy to produce results. It not only has the soul of lacquer craftsmanship, but also allows more people to understand this intangible cultural heritage.

In recent years, intangible cultural heritage products such as lacquer fans have sprung up like mushrooms after rain, including Nanjing brocade wedding books, paper-cut New Year paintings, and Dragon Boat Festival "dragon" rice dumplings. The cultural creations of various museums are even more "brain-opening". The small powder stove refrigerator magnets of the Nanjing Museum, the zither and string hairpins of the Suzhou Museum, the crystal glass pair of cups in the Peach Blossom Deep of the National Museum of China... cute shapes, who can't be confused?

On social platforms, new cultural creations have become a social tool for cultural enthusiasts. They classify them by age, take photos and check in. There has never been a time when they are more culturally confident than at that moment!

Citywalk is not enough, we need Cityboat

The craze for cultural tourism across the country has also given rise to many new cultural formats. Already feeling the relaxation of Citywalk, why not try the new gameplay of Cityboat?

Not long ago, the National Folk Literature and Art Development Center of the Ministry of Culture and Tourism signed a strategic cooperation agreement with AIDA Cruises to launch the "Cruise Intangible Cultural Heritage" cultural tour, further innovating and enriching the content supply of cruise tours. On the folk song theme and tea culture theme flights that took off first, people really felt what a cultural tour is. A tourist from Henan said that this is very different from previous travel experiences. The cultural experience is different every day, with folk song "master classes", tea ceremony performances, tea rhyme markets... Who would have thought that a cruise ship could also have a full "cultural class".

If you don’t want to travel far, it’s also a good choice to sit on a boat, enjoy the wind, and experience the long history of the mother river. During this year’s China Tourism Day, many cities in Jiangsu offered Cityboat routes full of good luck.

Board the Changzhou Canal Cruise Ship No. 5, along the ancient canal, and feel the prosperity on both sides; rafting on the Huai'anli Canal, passing by Zhongzhou Island, Qingjiang Pu Tower, Yuexiu Bridge, and Qingjiang Gate, you feel as if you have traveled back to the Qing Dynasty 600 years ago. Jiangpu; Accompanying your family, take a boat ride in Nanjing Tianshengqiao Scenic Area, visit the scenery on both sides of the strait, and trace the history of the Grand Canal...

Nanjing's "Legend of the Yangtze River", a popular cruise ship among tourists, will "ride the wind and waves" in 2023, sailing 573 times throughout the year, carrying 119,200 passengers, an increase of 84% year-on-year. Focusing on the core product of Yangtze River cruises, Nanjing will also build a Yangtze River cruise cultural block, making full use of the advantages of mountain and water resources to create a comprehensive cultural block integrating cultural experience, special food, trendy leisure and entertainment, digital cultural travel, and boutique short-distance vacations.

The culture of the Yangtze River and the Grand Canal is cleverly integrated into "eating, living, traveling, shopping, and entertainment", and through creative transformation and innovative development, a variety of new tourism formats and consumption scenarios have been formed. Who wouldn't want to get closer to such a mother river?

The new cultural stage allows people to see different beauty; the interpretation of new youth makes traditional culture bloom with vitality; the new cultural tourism industry allows people to understand the beauty of culture and feel the pulse of the times. The Chinese cultural context that has been passed down for thousands of years is penetrating deeply into our lives and infiltrating our hearts in a visible way.