Polishing the business card of the ancient town’s night economy, the Han-style wonderful night event was held in Zhujiajiao Ancient Town

Release time:Jun 08, 2024 17:33 PM

On June 8, "Flowers bloom in the corner to find immortals in the south of the Yangtze River" - Qingpu District Dragon Boat Festival theme event and Zhujiajiao Ancient Town Han Style Wonderful Night launching ceremony were held in Zhujiajiao Ancient Town, polishing the brand IP of Zhujiajiao Ancient Town's night economy and relying on the historical features of the ancient town , creating an immersive Han-style night tour festival.

As night falls, the five scenes of the night tour begin one by one: on the covered bridge, Kunqu opera artists sing with graceful figures; on the bank of Fangsheng Bridge, phoenixes soar upward; on Tai'an Bridge, pomegranate flowers bloom, flower fairies dance, and on the banks of the Zhujiajiao City River, The sound of reciting "Li Sao" echoed in the air; in Grandma's teahouse, the sound of the piano intertwined with Xiao Yun; on the Zhonglong Bridge, auspicious dragons danced. These live cultural performances decorate the ancient town like a moving picture scroll, making people feel as if they have traveled back to the Jiangnan water town thousands of years ago.

As the launching ceremony progressed, the night of the ancient town was lit up, the Han-style scroll slowly unfolded, and Zhujiajiao Ancient Town transformed into a wonderful world full of Han-style charm. Activities such as the top ten flower fairy theme cruises and check-in at Han-style merchants are also open at the same time, allowing tourists to have an in-depth understanding of the history, culture, customs and customs of the ancient town during the tour.

According to reports, Zhujiajiao Ancient Town is located in the southwest of Qingpu District, adjacent to Dianshan Lake. It is one of the four famous historical and cultural towns in Shanghai. It has a network of waterways, criss-crossing roads, scenic spots, and cultural relics. It is known as the "Top Town" embedded in the Dianshan Lake. "Jiangnan Pearl".

In addition to the natural landscape, what is more characteristic of the ancient town is the cultural landscape. Zhujiajiao Ancient Town is crisscrossed by inland river ports, with nine long streets stretching along the river. Thousands of buildings from the Ming and Qing Dynasties stand along the water. 36 arch bridges still retain the ancient style, and historical sites can be seen everywhere. The ancient streets and lanes are the characteristics of Zhujiajiao. The old stone streets, awning cruise ships, exquisite Banqiao, blue tiles and white walls, and ancient alleys with deep houses are all full of interesting things. The ancient town not only has the scenery of "one mountain and one lake", but also the wonderful scenery of "one bridge, one street, one temple, one temple, one hall, one pavilion, two gardens, three bays and twenty-six lanes".

The person in charge of the event said that "Hanfeng Wonderful Night" takes "cultural stage and economic opera" as its concept, relying on the historical features of the ancient town to allow tourists to better experience the charm of traditional culture.


Polishing the business card of the ancient town’s night economy, the Han-style wonderful night event was held in Zhujiajiao Ancient Town
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