Tourism reservations for the 11th anniversary have been launched: domestic tourism product bookings have increased by 5 times year-on-year

Release time:Apr 16, 2024 18:54 PM

The summer vacation has just passed, and this year's "Golden Week of National Day" tourism product bookings have already begun. According to data from multiple tourism booking platforms, the "National Day" holiday is expected to continue the hot trend of tourism this year and may give rise to the "hottest holiday season".

The domestic product booking volume has increased nearly 5 times year-on-year, and the unit price of air tickets has increased by 20% compared to the summer season

According to data disclosed by Ctrip, with more than 20 days left until the National Day holiday, the demand for National Day travel has continued to rise. As of September 6th, the booking volume of domestic tourism products on the platform has increased nearly five times year-on-year, and the order volume in the past week has increased by 63% month on month. The booking of air tickets, homestays and other business formats has increased by more than 50% compared to the previous week, while the booking of scenic spot tickets has doubled.

As of August 30th, the search index of Ctrip's major transportation market showed that the search popularity for domestic air tickets during the National Day holiday in 2023 exceeded the same period in 2022 by more than 190%, and recovered to 104% in the same period in 2019; The popularity of the accommodation industry is particularly high in the transportation sector, and the search popularity of the domestic hotel market during holidays has exceeded four times that of the same period in November 2022, an increase of nearly 120% compared to the same period in November 2019.

In terms of price, the sharp increase in consumer demand has driven up the price of air tickets. On the Ctrip platform, the per capita passenger price of domestic air tickets during the National Day holiday was 1293 yuan, an increase of 20% compared to the summer vacation.

It is worth noting that the Mid-Autumn Festival is connected to the 8-day super long holiday of the National Day, and the booking of long-term tours is more popular. According to the booking trend of Ctrip air tickets and hotels, the proportion of cross provincial trips during the National Day holiday reached 84%, a year-on-year increase of 30 percentage points. Long term travel destinations are mainly concentrated in the northwest region, such as Burqin, Urumqi, Lanzhou, and Dunhuang; Or in places such as Sanya, Guangzhou, and Xiamen in southern China. Among them, Xinjiang continued to lead the recovery and growth during this year's National Day holiday, with tourism bookings in Kashgar City increasing by 439% compared to the same period in 2019, and Burqin increasing by 207%.

Advance booking of homestays for niche destinations, with Yanbian's booking volume increasing by 25 times

In terms of homestays, data from Tujia homestays shows that as of August 31, the number of bookings in popular cities during the National Day holiday on the platform has increased by 1.5 times compared to 2019. Among the eleven popular booking cities, Chongqing, Dali, and Xi'an rank in the top three, while Qingdao, Weihai, Chengdu, Hangzhou, Beihai, Beijing, and Changsha rank six to ten respectively.

Regarding the trend of booking homestays during the National Day holiday, Liu Yang, the Chief Business Officer of Tujia Homestay, analyzed that "both children and adults have holidays, making it a concentrated travel node for all ages. The demand for long-term travel is concentrated, and the homestay market will usher in a new explosive period. From a regional perspective, tourist destinations in the north may cool down slightly, while tourist destination cities in the south are about to start making efforts, and popular cities in the National Day will significantly shift southward."

During this year's National Day holiday, both homestay bookings and other product bookings showed that bookings for some niche destinations had already started ahead of schedule. Compared to previous years, more consumers chose to "escape" popular destinations. According to Ctrip data, the order volume in Shangri La, Jingdezhen, Anji, Nanyang, Changzhou, Foshan, Huai'an, Yanji, Jieyang, Antu and other places has exceeded the number of orders during the 2019 National Day holiday by more than twice. As of August 31st, the cities with the fastest growth rate of 11 bookings on the Tujia platform are Yanbian, Changzhou, Fuzhou, Luoyang, Shantou, Shangrao, Ganzi, Zhangzhou, Wuxi, Guilin, and Beihai. The pre order volume in Yanbian has increased by 25 times, while in Changzhou, Fuzhou, Luoyang, and other areas, it has increased by more than 10 times.

European team tours are the most popular, while in Japan, "almost no one reports"

In terms of outbound tourism, with the release of the third batch of outbound team tour countries, the outbound tourism market for this year's National Day has shown a highly active trend. On that day, outbound team tours on various platforms were quickly launched, and many tourists rushed to purchase team tour routes that departed on the 11th.

Lingnan Business Travel Group's subsidiary, Guangzhilv, told Pengpai News that as of now, the best performing outbound and group tours during the National Day holiday are in the European market. "All the National Day products we have prepared in Europe have already formed a group, with a completion rate of over 80%. This week, we will make the final sprint to attract customers." Guangzhilv stated that in addition, Vietnam, Singapore, Sabah, New Zealand and other countries are also doing well.

The information disclosed by Spring and Autumn Tourism shows that as of August 30th, European tourism products covering the "Mid Autumn Festival+National Day" holiday have been basically sold out, including destinations such as Spain, Portugal, Switzerland, France, Italy, Hungary, Serbia, Croatia, Slovenia, Greece, Iceland, Denmark, etc.

In addition, Pengpai News learned that the progress of team tours in countries such as Japan, South Korea, Bangkok, and Australia, which are closer to each other, is relatively slow. Among them, "almost no one reports to the Japanese team," and they are mainly free agents. Industry insiders told Pengpai News that team tours in South Korea have been stagnant for six or seven years, but before the pandemic, team tours in Japan during the National Day holiday were very popular. In addition, due to slightly higher prices and the fact that ADS visas have not yet landed, sales progress in Australia is also relatively slow.

According to Ctrip data, during the National Day holiday this year, the search popularity for outbound air tickets has recovered by nearly 100% compared to the same period in 2019. The main search destinations for outbound air tickets are Thailand, South Korea, the United States, the United Kingdom, and Australia; Meanwhile, the search popularity for outbound hotels has increased by nearly 20% compared to 2019, with destinations such as Thailand, South Korea, Singapore, Malaysia, and the UK being popular choices for users. In addition, the niche and long-term tourism destinations represented by New Zealand, Switzerland, Egypt, the United Arab Emirates and Türkiye stand out, and the hotel search fever has increased significantly compared with the same period in 2019 before the epidemic.

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