The summoning order for the "Intangible Cultural Heritage Food Recommendation Officer" has arrived! Taste Shanghai's Old Flavors with "Funny Wang Xiaomao" | Event | Food
June 10th coincides with "Cultural and Natural Heritage Day", and the 2023 Shanghai Intangible Cultural Heritage Shopping and Food Festival, "Sharing Intangible Cultural Heritage with Intangible Cultural Heritage," will kick off today and continue until June 30th. This intangible cultural heritage event combines various forms such as non heritage markets, online exhibitions, and fun interactions, fully showcasing the unique charm of Shanghai's traditional intangible cultural heritage. As the highlight of this event, the organizer has issued a call for the "Intangible Cultural Heritage Food Recommendation Officer" to the general public and tourists, inviting everyone to recommend intangible cultural heritage food together.
Nanxiang Xiaolong, Fengjing Dingti, Chongming Old Baijiu, Longhua Zen Food... Shanghai's intangible cultural heritage food has a long history and a wide range of categories, including time-honored enterprises that most citizens are familiar with. Go to "Little Shaoxing" to order a Boiled -sliced cold chicken, go to "Gongdelin" to taste a King Kong fire cube, and then go to Chenghuang Temple to buy a packet of spiced beans... From the streets of Shanghai to the hotel hall, or cook at home, intangible cultural heritage food is around, accompanying countless people to enjoy delicious moments.
In this event, Wang Rugang, a representative inheritor of the national intangible cultural heritage of the solo play and a performing artist of the Shanghai People's Comedy Troupe, will serve as the "first baton" and serve as the chief recommendation officer for intangible cultural heritage cuisine. Wang Rugang, who is well versed in Shanghai's local culture, is well-known for his "Funny Wang Xiaomao" program. He will actively call on more citizens to participate and accompany everyone to explore the intangible cultural heritage cuisine of the "Magic City", helping more people understand traditional culture, intangible cultural heritage, and deeply experience the connotation of intangible cultural heritage cuisine.
In addition to enjoying intangible cultural heritage cuisine, you can also indulge in buying and selling. It is reported that JD China Specialty · Shanghai Pavilion has specially set up an online "Intangible Cultural Heritage Shopping Festival" theme for this event, gathering selected products such as Shanghai time-honored brands and intangible cultural heritage cuisine. With just a few fingers, intangible cultural heritage cuisine can be easily "washed" back home. At the Maritime Cultural and Creative Chinese Art Palace Store and the Oriental Pearl TV Tower Store, rich and interesting cultural and creative products of intangible cultural heritage will be unveiled in the flash counter of the "Intangible Cultural Heritage Shopping Festival".
![The summoning order for the "Intangible Cultural Heritage Food Recommendation Officer" has arrived! Taste Shanghai's Old Flavors with "Funny Wang Xiaomao" | Event | Food](https://a5qu.com/upload/images/d4cde132f726b374d43390f8054eec9f.jpg)
From now on to June 30, citizens and tourists only need to take photos of intangible cultural heritage food or intangible cultural heritage food skills and upload them to their personal Tiktok account, add the topic tag of "# I am an intangible cultural heritage food recommender" in the description, and at the same time, "@ intangible cultural heritage is coming" to participate in the event. It should be noted that the video must include recommendations for intangible cultural heritage cuisine, which can be narrated synchronously or dubbed later. The participants with the top 5 likes per video will be awarded the title of "Best Intangible Cultural Heritage Food Recommendation Officer" and will receive a Shanghai Intangible Cultural Heritage Food Cultural and Creative Gift.
The person in charge of the Intangible Cultural Heritage Department of the Shanghai Municipal Bureau of Culture and Tourism stated that the biggest characteristic of intangible cultural heritage is to connect with people's lives. In order to enable the public to have a wider understanding, participation, and experience of intangible cultural heritage, a "Intangible Cultural Heritage Food Recommendation Officer" summoning order has been launched. June 10th coincides with Cultural and Natural Heritage Day, and the Shanghai Intangible Cultural Heritage Shopping and Food Festival will take this as an opportunity to continuously inherit and promote excellent traditional Chinese culture, allowing more people to appreciate the charm of intangible cultural heritage.