The State Administration of Market Regulation has exposed 8 typical cases of illegal directional advertising

Release time:Apr 16, 2024 20:27 PM

On September 8th, the State Administration for Market Regulation has selected a batch of illegal cases related to directional advertising that have been handled by market supervision departments since 2023 for centralized exposure. All along, the State Administration for Market Regulation has continued to strengthen advertising oriented supervision, strictly crack down on illegal advertisements containing contents that harm national interests, harm national dignity, violate public order and good customs, promote feudal superstitions, etc. in accordance with the law, further purify the advertising market environment, and maintain the order of the advertising market.

1. The Market Supervision Administration of Chaoyang District, Beijing investigates and deals with advertising violations by Beijing Qingyan Boshi Health Management Co., Ltd

The Market Supervision Administration of Chaoyang District, Beijing has investigated and found that Beijing Qingyan Boshi Health Management Co., Ltd., in order to promote its products, posted advertisements that read "My husband is angry with me, drink! Stay up late to watch TV shows, drink! I am one year older, drink! Collagen loss is fast, and five female doctors make up faster. Drinking five female doctors is all driven by you!", which goes against good social norms. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In June 2023, the Market Supervision Administration of Chaoyang District, Beijing imposed a fine of 400000 yuan on the parties in accordance with the law.

2. The Shanghai Municipal Administration for Market Regulation investigated and dealt with the illegal advertising case of Shanghai Meiling Catering Management Co., Ltd

The Law Enforcement Team of the Shanghai Municipal Administration for Market Regulation has investigated and found that Shanghai Meiling Catering Management Co., Ltd. has posted advertisements on the product title, main image, and detail page of its online platform "Zihiguo Flagship Store", which contain words and images such as "1.76 million yuan rich clam powder". This is related to the "1.76 million yuan compensation from family members of food poisoning" incident, mocking and insulting the deceased and their families, and has had an extremely negative social impact. The above-mentioned behavior of the parties violates the relevant provisions of the Advertising Law of the People's Republic of China. In March 2023, the Shanghai Municipal Administration for Market Regulation imposed an administrative penalty of 800000 yuan on the parties in accordance with the law.

3. The Market Supervision Administration of Qufu City, Shandong Province, investigated and dealt with advertising violations by Qufu Qidian Cultural Communication Co., Ltd

The Market Supervision and Administration Bureau of Qufu City, Shandong Province, investigated and found that the advertisements published by Qufu Starting Point Culture Communication Co., Ltd. on its company website and WeChat official account contained the content of "Communist Youth League emblem of China", and used the Communist Youth League emblem for commercial advertising in disguise. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In May 2023, the Qufu Market Supervision Administration imposed a fine of 200000 yuan on the parties in accordance with the law.

4. The Market Supervision Administration of Zhenping County, Nanyang City, Henan Province investigated and dealt with illegal advertising cases in the Longman Jade Ware Sales Store in Zhenping County

The Market Supervision Administration of Zhenping County, Nanyang City, Henan Province has investigated and found that the Longman Jade Ware Sales Store in Zhenping County is promoting the purple clay teapot in the "Ancient and Modern Hall Purple Clay Pot" live broadcast room. The advertisement contains relevant content such as "Special Gift for the Ministry of Foreign Affairs of the People's Republic of China" and the national emblem logo, and illegally uses the national emblem and the name of state organs for advertising and promotion. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In July 2023, the Market Supervision Bureau of Zhenping County, Nanyang City, Henan Province imposed a fine of 210000 yuan on the parties in accordance with the law.

5. Zhongshan Market Supervision and Administration Bureau of Guangdong Province investigated and dealt with the illegal advertising case of Trust Mart Electric Co., Ltd

The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In January 2023, the Market Supervision Administration of Zhongshan City, Guangdong Province imposed a fine of 450000 yuan on the parties in accordance with the law.

6. The Market Supervision Administration of Jinniu District, Chengdu City, Sichuan Province investigated and dealt with the illegal advertising case of Chengdu Tuying Media Co., Ltd

The Market Supervision Administration of Jinniu District, Chengdu City, Sichuan Province has investigated and found that Chengdu Tuying Media Co., Ltd. carries out advertising and publicity in the name or image of government officials, and uses government officials to endorse the enterprise. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In February 2023, the Market Supervision Administration of Jinniu District, Chengdu City, Sichuan Province imposed a fine of 200000 yuan on the parties in accordance with the law.

7. The Market Supervision Administration of Renhuai City, Guizhou Province investigated and dealt with the advertising illegal case of Maohe Brewery Co., Ltd. in Renhuai City

The Market Supervision Administration of Renhuai City, Guizhou Province, has investigated and found that Maohe Brewery Co., Ltd. in Renhuai City designed and printed an advertisement containing scenes such as "In 1935, when the Red Army crossed the Chishui River four times, the 'Chengyi Shaofang' offered wine to laborers and presented leather bags as gifts". The party concerned also published false advertisements in the online store "Chengyi Shaofang Flagship Store" operated by him, such as "the Chinese Expeditionary Force used Chengyi Liquor as [military wine] in 1941, the former Soviet Union used Chengyi Liquor as [diplomatic protocol wine] in 1944, and was officially designated as [founding ceremony] wine for state banquet in 1949". The above-mentioned behavior of the parties violates the relevant provisions of the Advertising Law of the People's Republic of China. In March 2023, the Renhuai Market Supervision Administration of Guizhou Province imposed a fine of 368000 yuan on the parties in accordance with the law.

8. Guilin Market Supervision Administration of Guangxi Zhuang Autonomous Region investigates and deals with illegal advertising cases of Guangxi Guilin Damei Jade Culture Co., Ltd

The Market Supervision Administration of Guilin City, Guangxi Zhuang Autonomous Region, has investigated and found that Guilin Damei Jade Culture Co., Ltd. has released advertisements promoting feudal superstitions, including "warding off evil spirits, blocking evil spirits," "subduing all demons," and "helping to dispel evil spirits.". The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In June 2023, the Guilin Market Supervision Administration of Guangxi Zhuang Autonomous Region imposed a fine of 200000 yuan on the parties in accordance with the law.

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