The extended industrial chain of the "Little Goji Berry" industry benefits upstream and downstream

Release time:Apr 16, 2024 17:36 PM

CCTV News: Goji berries are one of the important economic crops in the northwest region of China. Qinghai is the largest goji berry planting area in China, with a planting area of approximately 500000 acres. In early autumn, the goji berries in Dulan County are in the picking season, and picking workers from all over are busy here.

Dulan County is the largest goji berry planting county in Qinghai Province. From the end of July to mid September each year, it is the season for goji berry picking. More than 50000 migrant workers from 19 provinces across the country gather here to pick goji berries.

In 2023, the planting area of organic goji berries in Dulan County reached 50000 acres, and all organic fertilizers were used during the planting period. In order to further save irrigation water during goji berry cultivation, the industrial park has also specifically introduced drip irrigation.

The extended industrial chain of the "Little Goji Berry" industry benefits upstream and downstream

The problem of low market share without a brand and the dilemma of industrial development

The distribution area of Goji berries in Qinghai has high altitude and sufficient sunlight. The soil is rich in selenium element, with less non-point source and air pollution. The fruit yield is high, the quality is high, and the development value is great. The advantages are very obvious, and the development potential is huge. However, during the investigation in Dulan, the reporter found that there are difficulties in the development of the goji berry industry.

The planting area of goji berries in Dulan County is over 200000 acres, accounting for nearly half of the total goji berry planting area in Qinghai Province. This place is located in the southeastern part of the Qaidam Basin, with an average altitude of over 3000 meters. It has long exposure to light and a large temperature difference between day and night. With its unique climate conditions, the goji berries produced here have large red seeds, few seeds, thick flesh, and excellent quality.

Unified brand, strict quality control, and enhancing product competitiveness

How to solve the dilemma of industry growth without one's own brand and low market share? The reporter's research found that Dulan in Qinghai is conducting multiple explorations.

Dulan County will start building its own goji berry brand - Chaidamu goji berries from 2022. At the production workshop of goji berry enterprises in the National Modern Agriculture Industrial Park of Dulan County, the reporter saw packaging boxes printed with the unified goji berry brand logo on the production line running one by one.

Although goji berry products have a unified "business card", this is only the first step towards entering the market. How to achieve smooth sales channels, expand into a broader consumer market, and be recognized by more consumers? A new path has been explored locally.

In 2023, through cold chain logistics, it will be possible to reach the first tier consumer market in China within the fastest 24 hours, allowing consumers to taste fresh goji berries from thousands of kilometers away.

To further improve the freshness of fresh goji berries, Dulan will build a new 2500 square meter cold storage in 2022 and introduce the first goji berry freshness locking technology in Qinghai.

Standardizing the market and extending the industrial chain to benefit upstream and downstream

Creating your own brand and expanding market channels is just one step in expanding the goji berry industry in Dulan County, Qinghai Province. More needs to be done to promote the high-quality development of industries. Dulan is standardizing the sales market of goji berry planting industry and making efforts to extend the agricultural industry chain.

In the past two days, many goji berry growers and foreign buyers have gathered in the newly put into operation National Modern Agriculture Industrial Park's Special Agricultural Products Exhibition and Trading Center in Dulan County. In front of me, what is displayed on this screen is the current market price, price index trend, planting area distribution, yield and other information of different varieties of goji berries in China.

In addition to market information, the display and trading center has also set up 76 goji berry product trading booths. From dried goji berries to goji honey, there are hundreds of goji berry products for buyers to choose from, and buyers can directly conduct transactions on-site.

Small Goji Berry Industry, Beautiful Ecology, Rich People

Through a series of measures, Qinghai Dulan has broken the limitations of regional development and effectively improved the value chain, industrial chain, and supply chain of the goji berry industry. Developed nearly a hundred products such as goji berry honey and goji berry beer, and the application of new technologies is also promoting green development in planting.

In 2023, the output value of goji berries in Dulan County is expected to reach 1.3 billion yuan, which will drive more than 5000 surrounding farmers to increase their income, accounting for about one-third of the total number of farmers in the county. We also hope that in the future, the local government can develop "small goji berries" into an ecological, green, and prosperous industry, promoting the sustainable, healthy, and stable development of the goji berry industry.

Multiple "85 generation" cadres have been promoted to department level, and another "85 generation" cadre has taken over! Recently, member of the Standing Committee | Yu Zhou | assumed new positions

In recent years, more and more young cadres born in the 1980s and 1990s have appeared in important positions in local party and government departments. Recently, another cadre born in 1985 was appointed as a new employee. Yu Zhou, a "post-85" cadre who was introduced by Nanping, Fujian Province, as a doctor of Peking University eight years ago, has gone to Mount Wuyi to take office. According to the news of "Mount Wuyi News" on the WeChat official account, on June 1, a meeting of Mount Wuyi City's leading cadres was held, announcing that the Fujian Provincial Party Committee and Nanping Municipal Party Committee had decided that Yang Qingjian would serve as a member of the Standing Committee of Nanping Municipal Party Committee and continue to serve concurrently as the Secretary of Mount Wuyi Municipal Party Committee; Yu Zhou is a member, standing member and deputy secretary of Mount Wuyi Municipal Party Committee. The official website of Mount Wuyi Municipal Government has been updated recently, and Yu Zhou's resume appears in the column of "Municipal Government Leaders". According to public information, Yu Zhou, male, Han ethnicity, born in May 1987 in Luoshan, Henan Province, is a member of the Communist Party of China and a graduate student

How to prioritize power?, A Question to the End | Manned Lunar Landing for Space Development | China | Lunar Landing

The moon is a close neighbor of our blue planet and a transit station for humanity to move further into deep space. At present, China is carrying out the fourth phase of lunar exploration project. Not long ago, China also had a schedule for manned lunar landing. The new generation of manned rockets in China is expected to make its first flight in 2027, and it will also achieve the first Chinese landing on the moon before 2030. Aerospace development prioritizes power. Recently, the main engine of China's manned lunar landing rocket, the 130 ton pump rear swing liquid oxygen kerosene engine, developed by the Sixth Academy of Aerospace Science and Technology Group, completed its sixth test on the test bench. The cumulative test time of the engine reached 3300 seconds, and the working time exceeded 10 times the task time. This verified the reliability of the engine's operation and once again set a new record for single test of China's 100 ton engine. How difficult is the development of rocket high thrust engines? by

44 year old well-known actress claims to have used reading glasses! 39 year old civil aviation captain's phone font is adjusted to be oversized! Can presbyopia be treated? Phenomena | ciliary muscle | mobile phone

Recently, 44 year old actor Chen Qiao'en claimed on his Sina Weibo account that he had already used reading glasses: "I just saw my reading glasses trending on social media... Show off my first reading glasses in life.". In the general impression, only elderly people will have a relationship with "presbyopia". But according to Dr. Wang Bin, Chief Physician of the Ophthalmology Department at Tongde Hospital in Zhejiang Province, after the age of 40, it is like a watershed, and many people gradually enter the ranks of "presbyopia". He recently admitted a 39 year old civil aviation captain, who is such a case. The captain's surname is Zheng. He is not only tall and handsome, but also has rich experience in executing flight missions after nearly 20 years of work. But recently, he has had to take a leave to come to the ophthalmology department of Tongde Hospital in Zhejiang Province for treatment. As soon as Mr. Zheng entered the consultation room

Continuously Improving the Population Service System to Promote High Quality Population Development Hospitals | Project | Population

CCTV News Client News: In recent years, China has made overall progress in the construction of a population service system that covers the entire life cycle, with a focus on "one elderly and one small". This has made the lives of the general public more convenient, gradually improving the quality of life, and promoting high-quality population development. Recently, the National Development and Reform Commission issued a central budget investment of 26.55 billion yuan to support the construction of 241 national and provincial-level regional medical centers and other projects, allowing more patients to enjoy fair, accessible, and systematic high-quality medical and health services nearby. At the National Regional Medical Center and Beijing Children's Hospital Baoding Hospital, a reporter saw that 12-year-old Lele was undergoing follow-up evaluation after stem cell transplantation. Recalling his previous visit to Beijing for medical treatment, his father was very emotional. At present, the number of national regional medical center project hospitals has reached 76, with a large number of

Actions speak louder than words, and status depends on actions. In response to the remarks of the US Defense Council, China stated that leadership is not hegemonic

Jing Jianfeng stated that 32 years have passed since the Cold War, and the United States has not only failed to eliminate remnants of the Cold War such as the "Five Eyes Alliance" and bilateral military alliances, but has also concocted a "quadrilateral mechanism" and trilateral security partners, dividing camps and provoking confrontation based on ideology. The United States disregards regional stability for its own selfish interests

Important news

The "the Belt and Road" has added Latin American friends, and the first historic meeting between China and Hong Kong has been achieved | two countries | one belt New Ideas Lead a New Journey: Guarding the Long Historical Roots and Inheriting the Splendid History of Chinese Civilization | Cultural Relics | Chinese Civilization When investigating the situation of border control and the construction of border defense forces in Inner Mongolia, Xi Jinping stressed the importance of strengthening the overall construction of the troops, improving the ability of border defense control, and striving to forge the Great Wall of steel border defense forces | Central Military Commission | control People from many countries spoke highly of General Secretary Xi Jinping's important speech at the forum on cultural inheritance and development | World | General Secretary People's Daily Review: Taking Dreams as Boats to Run towards the Stars and the Sea Astronauts | China | Dreams as Boats to Run towards Guangdong Province's High Quality Promotion of Manufacturing Strong Province Construction Enterprises | Industrial Chain | Guangdong

Political situation

Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Continue to rooted in Shanghai, deeply cultivate China, and serve the world! Why do these 23 business representatives say that? Confidence. At the meeting | entrepreneurs | enterprises How to promote the second half of the old film reform? Shanghai People's Congress Launches Special Supervision Project for "Two Olds and One Village" Renovation | Urban Villages | Shanghai People's Congress The minimum living allowance will increase by 90 yuan per person per month. Starting from July 1st, Shanghai will adjust the relevant social assistance standards How do humans and animals coexist harmoniously? This law in Shanghai provides them with protective umbrellas, and urban areas where raccoons live next to them are prohibited | Wildlife | Shanghai To promote the high-quality development of cross-border e-commerce, the standing meeting of Shanghai Municipal Government will study and support the development of e-commerce | industry | Internet services on the productive Internet service platform

Economics

How beautiful is the 800 kilometer Dabie Mountain Scenic Road? Tourists captured the red tourism with their cameras | Picture Exhibition | Dabie Mountain Shanghai Open Double decker Sightseeing Bus Exits in September? Don't rush to clock in! More double decker sightseeing buses are still operating normally for sightseeing | Bus | Shanghai Shanghai has handed over its reference answers, and the Shanghai Book City, which has been separated for two years, is even greener! Shanghai Book City | Architecture | The Big Challenge of Carbon Reduction in Public Buildings The summoning order for the "Intangible Cultural Heritage Food Recommendation Officer" has arrived! Taste Shanghai's Old Flavors with "Funny Wang Xiaomao" | Event | Food Occupying 21.9% of the city's total output value, Shanghai's GDP was nearly trillions of yuan last year. This industry is rapidly developing in Shanghai, and the ocean industry is also part of the entire city Follow his footsteps to stroll around, Shanghai has attracted Xu Xiake to visit Xiake | Sheshan | place five times

Regional situation

The overall renovation has been completed, but the exterior walls of this community in Shanghai have repeatedly fallen but cannot be repaired... Party building leads to the realization of multi-party funding for governance | community | community In the next three years, it is expected to attract a sub fund group of 100 billion yuan, adding another one! Pudong's Three Major Industries Guidance Master Fund Haitong | Leading Area | Industries Lujiazui Century Avenue Business District Jiuliu Square "Drama on the Weeks", Pudong Nightlife Festival Cultural Activity Enriching Square | Theater | Century Avenue Putuo District continues to promote safety linkage supervision, creating a "textbook" style exercise sample. Putuo District | Emergency | Safety Putuo releases the city's first community public space service standard, do not ignore the "Hello, Goodbye" center | area | city wide This Shanghai uncle's work has been collected by multiple national level exhibition halls, and he has been dedicated to making ship models for over half a century | Ship Models | Shanghai

Viewpoint

Can you afford the ticket price?, Concert audio equipment that cannot be heard | Market | Ticket prices What kind of enlightenment does it give people?,Why are domestic economics graduates so popular?, Some people earn a monthly salary of 20000 yuan, and there is a school supply and demand ratio of 1:28.8. High quality development | College student employment | Home economics What should cadres at all levels read from it?, This "troublesome matter" of Shanghai citizens has solved the problems of department | grassroots cadres | Shanghai conduct investigation and research like comrade chen yun | xi jinping | chen yun Strive to compose a new chapter in the high-quality development of Shanghai's private economy, revisit the history of the Party. Private entrepreneurs | national bourgeoisie | private economy

Vision

Vertical shaft construction technology: promoting the comprehensive promotion team of the Taihe Sewage Treatment Plant expansion project pipeline project | Project | Sewage Treatment Plant She brings interesting life to the world through illustrations and loves the taste of Shanghai osmanthus. Century Theater | Shen Chang | Osmanthus G15 Shenhai Expressway Jialiu Section New Liuhe Bridge Expansion and Reconstruction Project Started Construction | Liuhe | Shenhai Shanghai Director Luo Dong: I am the same Shanghai as "Mei's Day and Night" | Director | Night At present, the "Double Yellow" warning in Shencheng is high!, The First rainstorm in Meiyu | Shanghai | Warning [Looking at the World] Apple cider poisoning incidents have occurred in multiple parts of Russia, resulting in 18 deaths. Apple cider | Republic | Poisoning incident