Out of stock! Why do young people start buying pearls?, The price has skyrocketed
Zhuji, Zhejiang is a major pearl production area in China. Since the beginning of this year, local pearl sales have become increasingly popular, and prices have doubled.
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At 2 pm, in the largest East China International Jewelry City in the local area, there were crowds of young people queuing up to buy at each counter. It is understood that since the beginning of this year, the market's passenger flow has increased by 40% year-on-year, and many products have experienced stockouts. The closing time of merchants has also been delayed from evening to late at night.
Offline trading is booming, while online trading is equally lively. There are over 100 local live streaming rooms that start broadcasting from the afternoon until late at night, with nearly 7000 live broadcasts per day. At its best, one live streaming room can sell thousands of orders per day. With the booming sales, the price of pearls has also skyrocketed.
Pearl operator Zhou Haiping: This pearl was sold for 1000 yuan last year and has risen to 1500 yuan this year, but it will soon be sold out.
For the sudden popularity of pearls this year, professionals analyze that the youthfulness of the pearl consumer group is the most important reason.
Yuan Xiaopeng, Manager of Innovation and Development Department of East China International Jewelry City: More and more consumers are willing to accept pearls as an entry-level product in the jewelry category, and the audience of pearls is constantly becoming younger.
